GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CMI generated an average product price of $87.59 across four major retailers—Lowes.com, HomeDepot.com, Amazon, and Menards.com—during the January to April 2026 period. Lowes.com dominated CMI's revenue share at 46.5%, followed closely by HomeDepot.com at 37.9%, making these two home improvement giants responsible for over 84% of the brand's total revenue. Amazon and Menards.com captured smaller portions at 8.6% and 6.9% respectively, indicating CMI's strong alignment with dedicated home improvement channels over general marketplaces. Despite a notable 22.9% overall revenue decline during the tracked period, CMI's average price trended upward with a 1.1% increase, suggesting a possible shift toward higher-value product sales. This pricing resilience, paired with top products at HomeDepot.com reaching above $550, points to CMI's positioning in the premium segment of its category.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for CMI on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for CMI.
BY REVENUE
CMI sells 93% online and 7% offline. Online runs through 3 retailers; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 5.6K ratings on 4 retailers, CMI averages 4.3★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.3
/ 5
From 5.6K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$378.60
Price
$29K
Revenue
$336.76
Price
$23K
Revenue
$556.61
Price
$18K
Revenue
$371.73
Price
$18K
Revenue
