GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot between January 1 and September 30, 2026, Rainlex — the consumer line of privately held BLUE FISH — carries an average product price of $333.45. Channel concentration is pronounced, with Lowe's accounting for 85.2% of year-to-date revenue versus 14.8% at Home Depot. Momentum weakened sharply in the most recent period, as revenue fell 46.7% month over month and 47.2% across the tracked window. Pricing softened in parallel, with the average selling price easing 23.9% month over month to $325.54 and 23.5% overall. The assortment spans a wide price band, from linear shower drains near $63 to freestanding stone resin bathtubs listed at $5,999 on Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rainlex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rainlex.
BY REVIEW COUNT
Across 5K ratings on 2 channels, Rainlex averages 4.4★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.4
/ 5
From 5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$83.01
Price
$9.6K
Revenue
$62.79
Price
$7.6K
Revenue
$572.75
Price
$7.4K
Revenue
$717.82
Price
$6.5K
Revenue
$686.25
Price
$6.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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