GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Amazon, Home Depot, Lowe's, Menards, and Ace Hardware—from January to February 2026, Gerber maintains a strong multi-channel presence with an average product price of $34.25. Amazon dominates as Gerber's primary sales channel, commanding a significant 63.3% share of the brand's total revenue, followed by Home Depot at 29.1%, with the remaining three retailers collectively accounting for just 7.6%. Notably, Gerber's average price has trended upward, rising 7.9% over the trailing three-month period through February 2026, signaling a possible shift toward premium positioning or pricing adjustments. However, this price increase has coincided with a notable 22.8% decline in overall revenue during the same period, suggesting potential volume pressure as consumers react to higher price points. The brand's heavy reliance on Amazon and Home Depot for over 92% of its revenue highlights both a concentrated distribution strength and a potential vulnerability should either channel's dynamics shift.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Gerber on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gerber.
BY REVENUE
