FITT

FITT Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across menards.com, Amazon, and acehardware.com, FITT's retail footprint is highly concentrated. Menards accounts for 94.7% of year-to-date revenue, leaving Amazon at just 2.2% and Ace Hardware at 1.9%, a distribution that leaves the brand heavily dependent on a single retail partner. Pricing has held remarkably steady, with an average product price of $62.00 that has moved only 0.9% lower across the tracked period, including a 3.3% month-over-month uptick to $62.73 in the most recent month. Revenue momentum, however, has weakened sharply: sales fell 42.5% month over month and are down 59.8% over the June-to-August window. That combination of stable pricing and steep volume decline suggests the pressure is coming from distribution and demand rather than discounting.