GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Menards, Amazon, and Ace Hardware, FITT demonstrated exceptional momentum with revenue surging 405.1% over the tracked period. The brand's retail footprint is heavily concentrated, with menards.com commanding a dominant 95.4% share of total revenue. FITT products carry an average price point of $61.27, reflecting a relatively stable pricing strategy with only a 1.0% increase over the period. Amazon and acehardware.com account for a combined 3.5% of revenue share, suggesting significant opportunity for broader retail distribution. This concentration at a single retailer, paired with strong overall revenue growth, positions FITT as a brand with notable expansion potential across the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 405% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FITT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for FITT.
