FITT

FITT Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Amazon, and Ace Hardware, FITT's revenue grew 61.4% over the tracked period, signaling strong in-store momentum. The brand's sales are heavily concentrated in a single channel, with Menards.com accounting for 95.5% of revenue while Amazon and Ace Hardware contributed just 1.9% and 1.5%, respectively. Pricing has trended modestly upward, with the average product price rising 3.2% month-over-month to $63.30 and increasing 1.5% across the full period. Despite the overall growth, revenue slipped 30.8% versus the prior month, pointing to some late-period softness. The average product price across the tracked window stood at $61.86, according to Grips Intelligence.