GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bird-X generated the majority of its revenue through Amazon, which accounted for 51.7% of total revenue share between January and April 2026, followed by Home Depot at 23.7% and Menards at 17.0% across five tracked retailers. The brand's average product price during this period stood at $33.41, though pricing showed a notable downward trend with a 35.0% overall decrease observed from February to April 2026. Despite the declining average price, Bird-X experienced strong revenue momentum, with overall revenue growing an impressive 82.2% over the same trailing period. Lowe's carried some of the brand's highest-priced products, with electronic bird repellers listed at over $400 and $600, contrasting sharply with the more accessibly priced items found on Amazon and Home Depot. Ace Hardware and Lowe's rounded out the retailer mix with modest shares of 4.0% and 3.6% respectively, indicating a highly concentrated distribution strategy favoring the top three retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 82% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bird-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bird-X.
