Bird-X

Bird-X Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com, menards.com, lowes.com and acehardware.com from January 1 to September 30, 2026 shows Bird-X, a brand operated directly by privately held, Illinois-based Bird-X, Inc., generating revenue across a notably balanced retail mix. Amazon leads with a 38.7% revenue share, but Home Depot (24.9%) and Menards (24.0%) together account for roughly half of sales, leaving Lowe's at 6.9% and Ace Hardware at 5.3%. Pricing has moved upward over the period, with the average price climbing 19.3% overall and reaching $40.21 in the most recent month tracked, a 10.1% month-over-month increase. That premium positioning has come alongside softer sales, as revenue fell 9.1% month over month and 15.6% across the July-September window. The $31.20 year-to-date average product price against recent monthly pricing near $40 suggests a mix shift toward higher-ticket items rather than uniform price inflation.