GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across five major retailers, Bird-X demonstrates a strong multi-channel presence with Amazon commanding 50.8% of its revenue share, followed by homedepot.com at 22.9% and menards.com at 19.5%. The brand's average product price during this period stood at $31.86, though pricing saw a notable 19.1% decrease over the tracked timeframe. Revenue performance has been particularly impressive, with Bird-X achieving 34.7% overall revenue growth and a 12.8% month-over-month increase in the most recent period. Smaller retailers like acehardware.com (4.0%) and lowes.com (2.8%) round out the brand's distribution footprint, indicating room for growth beyond its top three channels. This combination of strong revenue momentum and broadening retail presence positions Bird-X as a brand worth watching in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bird-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bird-X.
BY REVENUE
Bird-X sells 77% online and 23% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 86% in Jan to 68% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 183K ratings on 5 retailers, Bird-X averages 3.9★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
3.9
/ 5
From 183K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
