Bird-X

Bird-X Market Overview

Grips Intelligence in-store data tracked across five retail channels from January 1 to August 31, 2026, shows Bird-X generating 40.7% of year-to-date revenue through Amazon, with homedepot.com at 25.0% and menards.com close behind at 23.4%. That trio accounts for roughly 89% of brand revenue, leaving lowes.com (5.9%) and acehardware.com (4.9%) as comparatively minor contributors. Momentum has softened in the most recent stretch, with revenue down 5.9% month over month and 12.5% across the June–August timeseries window. Pricing moved in the opposite direction, as the average selling price climbed 8.9% month over month to $36.96 and rose 20.6% over the same period, well above the $30.18 year-to-date average. The divergence points to a mix shift toward higher-priced items rather than broad-based demand growth for the privately held Illinois brand.