Farm and Ranch

Farm and Ranch Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026, Farm and Ranch sold through a single tracked channel, Ace Hardware, which accounted for 100% of brand revenue year to date. The brand's average product price held at $27.08 across the period, positioning it in the accessible, high-turnover tier of the category. Momentum softened notably in the most recent quarter, with revenue falling 18.7% month over month and declining 31.0% overall across the July–September window. Pricing moved in the opposite direction, rising 1.7% month over month to $27.31 and finishing 1.3% higher over the same stretch. That combination of firmer pricing against contracting revenue points to volume erosion rather than discounting pressure as the primary drag on performance.