Farm and Ranch

Farm and Ranch Market Overview

Farm and Ranch posted an average product price of $27.10 across the January 1 to August 31, 2026 period, according to in-store sales data from Grips Intelligence. The brand's retail footprint is entirely concentrated in a single channel, with Ace Hardware accounting for 100% of year-to-date revenue and leaving no diversification across other tracked retailers. Momentum softened over the summer, as revenue declined 15.1% month over month and fell 6.2% overall across the June through August window. Pricing held comparatively steady over the same stretch, with the average selling price easing to $26.85, down just 0.3% month over month and 0.6% for the period. That combination of flat pricing and falling revenue points to unit volume, rather than discounting, as the primary driver of the brand's recent decline.