GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Lowe's from January 1 to September 30, 2026 shows Funnel King, a brand of the privately held WirthCo Engineering, concentrating the bulk of its sales at a single retailer. Menards accounts for 69.5% of year-to-date revenue, well ahead of Amazon at 24.3% and lowes.com at a modest 6.2%. The brand's average product price sits at $5.37, with the most recent month reaching $5.64 after a 13.4% month-over-month increase, though pricing is still down 8.9% across the tracked period. Revenue edged up 3.0% in the latest month but remains 21.7% below its earlier peak, pointing to a partial rather than full recovery. Menards best-sellers skew toward entry price points, led by the 1 Quart Funnel with Flex Spout at $2.97 and the 2 Quart Funnel with Screen at $3.11.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 33% online and 67% offline. Online runs through 2 channels; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 26K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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