GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to June 30, 2026 across Menards, Amazon, and Lowe's, Funnel King generated the majority of its revenue from a single retailer, with menards.com accounting for 64.7% of sales while Amazon held 31.9% and lowes.com trailed at just 3.4%. During the April 1 to June 30, 2026 tracking window, Grips Intelligence data shows the brand's revenue declined 20.6% overall, including a 19.7% month-over-month drop in the most recent period. The brand's average product price also softened to $5.89, decreasing 5.4% over the measured span and falling 9.2% month-over-month. This combination of concentrated retailer dependence, declining revenue, and downward price pressure signals a challenging quarter for the brand's offline performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 36% online and 64% offline. Online runs through 2 channels; offline through 1.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 40K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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