GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Funnel King generated sales across three major retailers: Menards, Amazon, and Lowes. Menards dominated as the leading retail channel, capturing 62.2% of Funnel King's total revenue share, followed by Amazon at 34.1% and Lowes at 3.7%. The brand maintained an accessible average product price of $6.08 across its portfolio during this period. Notably, Funnel King's average price increased 19.2% over the tracked period, signaling a potential shift in product mix or pricing strategy. Despite the rising prices, overall revenue declined 3.1%, suggesting possible volume softening as consumers responded to higher price points.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Funnel King.
BY REVENUE
Funnel King sells 38% online and 62% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 35% in Jan to 43% in May.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 40K ratings on 3 retailers, Funnel King averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 40K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
