Funnel King

Funnel King Market Overview

Grips Intelligence in-store data tracked Funnel King across Menards, Amazon and Lowe's from January 1 to August 31, 2026, showing a brand whose sales remain heavily concentrated in home improvement retail. Menards accounted for 62.3% of year-to-date revenue, with Amazon at 32.1% and Lowe's trailing at just 5.6%, underscoring a narrow distribution footprint. The average product price sat at $5.91 for the period, placing the brand firmly in the low-ticket, high-volume segment. Momentum softened over the summer months, with revenue down 28.8% month over month and 25.9% overall across the June-to-August window. Average selling price followed a similar path, falling 23.7% month over month to $5.10 and 13.9% over the quarter, suggesting discounting or a mix shift toward lower-priced items such as the $2.94 1-quart flex-spout funnel that anchors the Menards assortment.