GRIPS CUSTOMERS & RESEARCH PARTNERS
EZ-Pour's in-store performance, tracked by Grips Intelligence from January 1 to August 31, 2026 across Amazon, menards.com, acehardware.com and lowes.com, shows a brand leaning on two dominant retail relationships. Amazon accounts for 50.8% of year-to-date revenue, with menards.com close behind at 42.8%, leaving acehardware.com (5.3%) and lowes.com (1.1%) as marginal contributors. The average selling price sits at $13.10, and pricing has firmed over the tracked window, rising 2.2% overall to $13.33 in the most recent month. Revenue, however, has moved the other way, slipping 4.1% month-over-month and 3.0% across the June-August timeseries period. That divergence between rising prices and softening revenue suggests unit volume, rather than pricing power, is the pressure point to watch heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for EZ-Pour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EZ-Pour.
BY REVENUE
EZ-Pour sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 169K ratings on 4 channels, EZ-Pour averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 169K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.53
Price
$82K
Revenue
$12.97
Price
$63K
Revenue
$26.99
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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