GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EZ-Pour generated the majority of its revenue through Amazon, which accounted for 53.8% of total revenue share between January and May 2026, followed by Menards.com at 37.9% and Acehardware.com at 7.8%. The brand's average product price during this period was $13.62, reflecting a modest 2.8% decrease in average pricing over the tracked timeframe. Notably, EZ-Pour experienced strong momentum with revenue growing 35.5% over the March to May 2026 period, signaling increasing consumer demand. The most recent month alone saw a 15.3% month-over-month revenue increase, suggesting an accelerating upward trend. With over 90% of its revenue concentrated across just two retailers, EZ-Pour's distribution strategy appears highly focused on key home improvement and general merchandise channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EZ-Pour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for EZ-Pour.
BY REVENUE
EZ-Pour sells 54% online and 46% offline. Online runs through 1 retailer; offline through 2.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 169K ratings on 3 retailers, EZ-Pour averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 169K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
