GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Brasso—owned by London-listed Reckitt Benckiser (LON: RKT)—generated the majority of its in-store sales through Amazon, which held a 51.0% revenue share across tracked channels between January 1 and June 30, 2026. Ace Hardware ranked second at 31.1%, followed by Lowe's at 10.7% and Menards at 6.8%. Over the tracked period, the brand's average product price stood at $5.61, and revenue declined 24.1% during the April 1 to June 30 timeseries window. Pricing also softened, with the average price falling to $5.11 and dropping 19.1% over the same stretch. These Grips Intelligence figures point to a period of both revenue and price contraction concentrated across Amazon and major hardware retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brasso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasso.
BY REVENUE
Brasso sells 50% online and 50% offline. Online runs through 1 channel; offline through 3. Online share has moved from 0% in Feb to 49% in Jun.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 106K ratings on 4 channels, Brasso averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 106K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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