GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com and menards.com from January 1 to September 30, 2026 shows Brasso holding a modest but stable retail footprint, with revenue up 1.0% over the period. Amazon is the brand's dominant outlet at 48.0% of year-to-date revenue, while acehardware.com contributes a sizable 32.1%, giving Brasso an unusually strong hardware-channel concentration. Lowe's (13.1%) and Menards (6.4%) round out distribution, leaving roughly one-fifth of sales tied to big-box home improvement retailers. Pricing has drifted slightly downward, with the average product price settling at $5.12 after a 1.3% decline across the tracked window and a 0.2% month-over-month dip. The most recent month also saw revenue fall 4.3% sequentially, suggesting momentum has cooled despite the positive full-period trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brasso on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasso.
BY REVENUE
Brasso sells 51% online and 49% offline. Online runs through 1 channel; offline through 3.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 134K ratings on 4 channels, Brasso averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 134K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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