GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, BIC (EPA: BB) generated an average product price of $9.68 across its offline retail channels tracked between January 1 and June 30, 2026. Amazon dominated the brand's revenue mix at 84.5% share, followed distantly by Office Depot at 8.8%, with acehardware.com, Newegg, and menards.com each contributing under 2.5%. During the April 1 to June 30, 2026 timeseries period, revenue declined 1.4% while the average price slipped 1.3%, reflecting modest softening across the tracked channels. The most recent month showed revenue down 2.2% versus the prior month, with the average price easing to $9.70. These datapoints underscore BIC's heavy channel concentration and gradual pricing pressure in the offline retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BIC.
BY REVENUE
BIC sells 87% online and 13% offline. Online runs through 2 channels; offline through 3. Online share has moved from 14% in Feb to 88% in Jun.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 11M ratings on 5 channels, BIC averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.10
Price
$1.84M
Revenue
$17.17
Price
$1.15M
Revenue
$6.79
Price
$1.02M
Revenue
$6.88
Price
$641K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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