GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BIC generated the vast majority of its online revenue through Amazon, which accounted for a dominant 86.2% revenue share from January to May 2026 across five tracked retailers. Office Depot trailed as a distant second with an 8.0% share, while acehardware.com, Newegg, and menards.com collectively represented under 6% of total revenue. The brand's average product price sat at $9.74 during the period, reflecting an accessible price point across its portfolio. BIC also showed steady momentum with a 0.5% month-over-month revenue growth and a 1.3% increase in average price over the tracked period, suggesting stable demand paired with slight pricing power.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BIC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for BIC.
BY REVENUE
BIC sells 88% online and 12% offline. Online runs through 2 retailers; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 14M ratings on 5 retailers, BIC averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 14M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$17.53
Price
$2.36M
Revenue
$17.00
Price
$1.65M
Revenue
$6.78
Price
$810K
Revenue
