BIC

BIC Market Overview

According to in-store data from Grips Intelligence, BIC — a brand owned by Euronext Paris-listed Société BIC (Euronext Paris: BB) — generated tracked revenue across Amazon, Office Depot, Newegg, acehardware.com and menards.com between January 1 and September 30, 2026. Amazon dominates the brand's measured footprint with 84.9% of year-to-date revenue share, leaving Office Depot a distant second at 9.5% and the three remaining retailers below 2% each. Revenue momentum has been strong, climbing 33.9% over the tracked period and adding a further 3.3% month over month in the most recent reading. Pricing has moved in the opposite direction, with the average product price settling at $8.17 and falling 4.9% across the period despite a 4.3% monthly uptick to $7.81. The combination of rising revenue against softening average prices suggests BIC is converting volume growth and promotional depth into share gains rather than relying on price increases.