GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across four major online retailers, Espoma maintains a notably balanced distribution strategy, with homedepot.com leading revenue share at 27.8%, followed closely by Amazon at 27.4%, lowes.com at 25.5%, and acehardware.com at 19.3%. This near-even split across retailers is uncommon in the home and garden space and suggests strong omnichannel positioning. The brand's average product price sits at $18.33, though pricing varies significantly by retailer, with Amazon listings reaching over $60 for larger-format products. Espoma experienced substantial revenue growth of 170.9% over the tracked period, likely reflecting early-season demand ahead of spring gardening. This sharp upward trend, combined with a modest 1.9% increase in average price, indicates that volume rather than pricing is the primary growth driver for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 171% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Espoma on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Espoma.
BY REVENUE
