GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Lowes.com and Menards.com shows Battery Tender, a brand of privately held Deltran, operating from a heavily concentrated channel base. Amazon accounts for 79.2% of year-to-date revenue, with Lowes.com at 13.2% and Menards.com at 6.6%, leaving the brand's momentum closely tied to a single marketplace. The average product price across tracked channels sits at $53.35, positioning the brand in the mid-tier of its competitive set. Momentum turned positive in the July–September window, with revenue up 10.3% over the quarter and the most recent month climbing 12.6% versus the prior month. Pricing moved in the same direction, with the average price rising 5.8% to $54.77, suggesting gains were driven by mix and realized price rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Battery Tender on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Battery Tender.
BY REVENUE
Battery Tender sells 83% online and 17% offline. Online runs through 2 channels; offline through 3.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 793K ratings on 3 channels, Battery Tender averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 793K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.17
Price
$1.25M
Revenue
$38.26
Price
$1.14M
Revenue
$69.96
Price
$423K
Revenue
$87.62
Price
$380K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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