GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowes.com, Menards.com, and Acehardware.com, Battery Tender saw overall revenue grow 3.0% during the period. Amazon dominated the brand's revenue mix, capturing a 79.5% share, followed by lowes.com at 10.6% and menards.com at 8.9%. The brand's average product price stood at $55.58, though pricing softened slightly, decreasing 1.8% over the period. In the most recent monthly reading, average price dipped to $53.31, down 5.2% versus the prior month, while revenue also pulled back 15.2% month-over-month. Deltran, the family-owned parent company behind Battery Tender, is privately held.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Battery Tender on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Battery Tender.
BY REVENUE
Battery Tender sells 81% online and 19% offline. Online runs through 2 channels; offline through 3. Online share has moved from 12% in Feb to 81% in Jun.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 634K ratings on 4 channels, Battery Tender averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 634K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.36
Price
$1.19M
Revenue
$38.30
Price
$737K
Revenue
$41.86
Price
$388K
Revenue
$69.99
Price
$279K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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