GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data, Schumacher held an 83.1% revenue share on Amazon between January 1 and June 30, 2026, far ahead of menards.com at 12.8% and acehardware.com at 4.1% across the three tracked channels. Over this period, revenue declined 33.7%, while the most recent month saw a steeper monthly drop of 21.7%. The brand's average product price stood at $90.22, though pricing softened to $86.46 in the latest month, down 7.3% across the tracked window. On Amazon, higher-ticket items like the SC1445 Manual Wheel Charger with Engine Start commanded an average price of $188.31, sitting well above the SC1361 at $81.94. Schumacher Electric, founded in 1947 and based in Fort Worth, Texas, is privately held, with investors including Ripple Industries and Lincolnshire Management.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 84% online and 16% offline. Online runs through 1 channel; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 534K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 534K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$188.31
Price
$1.22M
Revenue
$89.99
Price
$520K
Revenue
$92.51
Price
$474K
Revenue
$81.94
Price
$366K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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