GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Amazon, menards.com and acehardware.com from January 1 to September 30, 2026 shows Schumacher, a brand operated by privately held Schumacher Electric Corporation, generating an average product price of $84.43 across its tracked assortment. Amazon dominates the brand's retail footprint with 80% of year-to-date revenue, while menards.com contributes 14% and acehardware.com accounts for the remaining 6%. Momentum softened over the most recent quarter, with revenue down 7.2% overall and a 3.9% month-over-month decline in the latest period. Pricing followed a similar path, slipping 2.6% overall to an average of $82.93, a 5.4% drop versus the prior month. The pullback in both revenue and realized price points suggests promotional pressure in the brand's largest channel rather than a broad shift in retail distribution.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 82% online and 18% offline. Online runs through 1 channel; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 456K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 456K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$190.13
Price
$1.06M
Revenue
$66.27
Price
$421K
Revenue
$80.58
Price
$405K
Revenue
$89.99
Price
$402K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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