GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Schumacher generated an average product price of $90.28 across tracked retailers between January and May 2026. Amazon dominates Schumacher's retail distribution, commanding an overwhelming 86.4% revenue share, followed by menards.com at 10.4% and acehardware.com at 3.2%. The brand experienced a notable 14.3% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 5.1% over the same timeframe, which may reflect increased promotional activity or competitive pressure in the market. These insights, sourced from Grips Intelligence, suggest Schumacher faces a challenging landscape heading into mid-2026 despite its strong Amazon-centric distribution footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Schumacher.
BY REVENUE
Schumacher sells 86% online and 14% offline. Online runs through 1 retailer; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 556K ratings on 3 retailers, Schumacher averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 556K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$189.45
Price
$1.36M
Revenue
$89.99
Price
$540K
Revenue
$87.91
Price
$510K
Revenue
