Home/Insights/Brands/GoopProduct Intelligence - 2026 YTD USA

Goop

200K+

Products Sold, Jan to Aug 2026

550+

# Offline Stores

$26.04

Avg. Price

4.6

Avg. Rating

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Goop Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and menards.com, Goop's tracked sales remain heavily concentrated in a single channel. Amazon accounts for 79.7% of year-to-date revenue, with menards.com contributing the remaining 19.6%. The average product price across tracked channels sits at $26.04, though pricing has compressed sharply, falling 30.1% over the measured period to $23.51 in the most recent month — a 17.8% month-over-month decline. Revenue has followed a similar trajectory, dropping 9.5% month-over-month and 16.2% overall across the tracked window. Taken together, the figures point to a brand facing simultaneous pressure on both volume and realized price, with limited channel diversification to offset the softness.

Revenue Share by Channel
Data covers Amazon, Menards

Goop's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Goop's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.

Average price

Absolute values in $

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Goop's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Goop on Amazon.

Amazon

Categories by revenue share

Distribution in %

Goop's channels

REVENUE SHARE

Revenue distribution across tracked channels for Goop.

Channels by revenue share

Distribution in %

Goop's online vs offline revenue split

BY REVENUE

Goop sells 80% online and 20% offline. Online runs through 1 channel; offline through 2. Online share has moved from 81% in Apr to 76% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

80%

20%

Offline

Online share trend

Apr – Aug

Online channels

80%

Amazon.com

Offline channels

20%

Menards stores
Ace Hardware stores

Goop's customer ratings

BY REVIEW COUNT

Across 145K ratings on 2 channels, Goop averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 145K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Goop

BY REVENUE

Amazon
Amazon
#1goop Beauty Scalp Scrub Shampoo | Scalp Exfoliator to Detoxify & Purify | Himalayan Salt Scrub, Moringa Oil & Rosehip Oil | Cleanses Hair of Product Buildup, Dirt & Scalp Oil | Silicone & Paraben Free

$55.00

Price

$1.02M

Revenue

#2goop Beauty Peptide Serum | Face Serum to Reduce Fine Lines, Wrinkles, & Dark Spots | Peptides, Ceramides, & Niacinamide | Anti Aging Serum to Improve Firmness & Elasticity | Paraben Free | 1 fl oz

$150.00

Price

$596K

Revenue

#3goop GOOPGLOW 15% Glycolic Acid Overnight Glow Peel Pads - Clinically Proven to Leave Skin Feeling Smoother, Softer, and Luminous - 4-Pack

$45.00

Price

$317K

Revenue

#4goop Beauty Microderm Face Exfoliator | At-Home Microdermabrasion with Glycolic Acid & Exfoliating Minerals | Smooths Skin Texture | Clean Face Scrub | Silicone & Paraben Free | 1.7 fl oz

$47.48

Price

$287K

Revenue

#5Premium Wireless Headphones XR500

$149.99

Price

Revenue

#6Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#7Advanced Portable Speaker System

$89.99

Price

Revenue

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