GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and menards.com, Goop's tracked sales remain heavily concentrated in a single channel. Amazon accounts for 79.7% of year-to-date revenue, with menards.com contributing the remaining 19.6%. The average product price across tracked channels sits at $26.04, though pricing has compressed sharply, falling 30.1% over the measured period to $23.51 in the most recent month — a 17.8% month-over-month decline. Revenue has followed a similar trajectory, dropping 9.5% month-over-month and 16.2% overall across the tracked window. Taken together, the figures point to a brand facing simultaneous pressure on both volume and realized price, with limited channel diversification to offset the softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Goop.
BY REVENUE
Goop sells 80% online and 20% offline. Online runs through 1 channel; offline through 2. Online share has moved from 81% in Apr to 76% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 145K ratings on 2 channels, Goop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 145K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.00
Price
$1.02M
Revenue
$150.00
Price
$596K
Revenue
$45.00
Price
$317K
Revenue
$47.48
Price
$287K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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