Goop

Goop Market Overview

According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Menards.com, Goop demonstrated notable market dynamics with an overall revenue growth of 16.8% during the tracked period. Amazon dominates as the brand's primary retail channel, commanding an impressive 83.9% revenue share, while Menards.com accounts for the remaining 15.7%. The brand's average product price sits at $28.50, though this reflects a 22.0% decrease over the observed timeframe, suggesting a shift toward more accessible price points or promotional activity. Despite the most recent month showing a 7.5% revenue dip compared to the prior month, the broader upward trajectory indicates sustained consumer demand. These trends position Goop as a brand actively expanding its retail footprint while navigating competitive pricing pressures in the online marketplace.