GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Goop generated the vast majority of its tracked revenue through Amazon, which accounted for 84.1% of its retailer share, followed by Menards.com at 15.5%. The brand's average product price stood at $28.49, though this figure saw a notable 23.1% increase over the March to May 2026 trend period. Despite rising prices, Goop experienced a 9.0% overall revenue decline during the same timeframe, suggesting potential volume softness across its tracked retailers. Premium-priced listings on Amazon, with individual products reaching up to $150.00, indicate that the brand maintains a strong positioning in the higher end of its category. These trends point to a brand navigating a challenging demand environment while leaning into price optimization strategies across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goop on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Goop.
BY REVENUE
Goop sells 84% online and 16% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 91% in Jan to 85% in May.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 143K ratings on 2 retailers, Goop averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 143K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$150.00
Price
$630K
Revenue
$55.00
Price
$485K
Revenue
$125.00
Price
$326K
Revenue
$105.00
Price
$267K
Revenue
