Goop

Goop Market Overview

Grips Intelligence in-store data tracking Goop from January 1 through September 30, 2026 across Amazon and menards.com shows a brand heavily concentrated in a single channel, with Amazon accounting for 81.9% of year-to-date revenue and menards.com contributing the remaining 17.3%. The average product price across the tracked period sits at $26.97, though pricing has softened notably, declining 11.7% overall even as the most recent month ticked up 2.5% to $25.21. Revenue momentum has weakened over the July-to-September window, falling 25.2% month over month and 28.6% across the measured span. That combination of channel concentration and a simultaneous slide in both price and revenue suggests promotional pressure rather than a mix shift toward lower-priced items. For a privately held, venture-backed company, the reliance on one marketplace for more than four-fifths of tracked sales remains the defining structural feature of its offline footprint.