Goop

Goop Market Overview

According to Grips Intelligence in-store data from January to May 2026, Goop generated the vast majority of its tracked revenue through Amazon, which accounted for 84.1% of its retailer share, followed by Menards.com at 15.5%. The brand's average product price stood at $28.49, though this figure saw a notable 23.1% increase over the March to May 2026 trend period. Despite rising prices, Goop experienced a 9.0% overall revenue decline during the same timeframe, suggesting potential volume softness across its tracked retailers. Premium-priced listings on Amazon, with individual products reaching up to $150.00, indicate that the brand maintains a strong positioning in the higher end of its category. These trends point to a brand navigating a challenging demand environment while leaning into price optimization strategies across its retail footprint.