GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to August 31, 2026 shows Super Lube generating revenue growth of 5.9% over the period, despite a 3.0% dip in the most recent month. Distribution is heavily concentrated, with Amazon accounting for 74.9% of year-to-date revenue, acehardware.com contributing 22.1% and homedepot.com just 1.9%. The average product price sits at $13.37, having climbed 2.0% across the tracked window to $13.46 in the latest month, including a 2.3% month-over-month increase. That pricing trajectory suggests the brand has been able to push through incremental increases without derailing overall revenue momentum. The dependence on a single dominant channel, however, remains the key structural risk visible in the Grips Intelligence dataset.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Super Lube on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Lube.
BY REVENUE
Super Lube sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 307K ratings on 3 channels, Super Lube averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 307K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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