GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, acehardware.com, and homedepot.com, Super Lube — a Kano Laboratories brand — posted an average product price of $13.39. Amazon dominates the brand's tracked revenue mix at 76.8%, with acehardware.com accounting for 20.4% and homedepot.com trailing at just 1.9%. Revenue softened over the measured window, falling 6.1% overall and declining 5.6% in the most recent month-over-month comparison. Pricing moved in the opposite direction, rising 1.6% across the period even as the latest month dipped 0.5% to $13.42. The combination of a heavily Amazon-weighted channel split and modest price gains against falling revenue suggests volume pressure rather than discounting is driving the trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Super Lube on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Lube.
BY REVENUE
Super Lube sells 80% online and 20% offline. Online runs through 2 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 314K ratings on 3 channels, Super Lube averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 314K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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