GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Super Lube generates the majority of its revenue through Amazon, which accounts for a dominant 70.8% share, followed by acehardware.com at 24.8%. The brand's average product price sits at $13.65, though pricing has seen a 7.4% decline over the tracked period. Super Lube experienced strong momentum with revenue growing 31.5% during the observed timeframe, signaling increasing consumer demand. Home Depot and Menards represent smaller but notable channels, contributing 2.9% and 1.2% of revenue share respectively, indicating potential room for retail expansion. These insights highlight Super Lube's heavy reliance on Amazon as its primary sales driver while maintaining a presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Super Lube on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Lube.
BY REVENUE
Super Lube sells 74% online and 26% offline. Online runs through 2 channels; offline through 2. Online share has moved from 76% in Jan to 78% in May.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 325K ratings on 4 channels, Super Lube averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 325K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.49
Price
$1.81K
Revenue
$39.79
Price
$1.47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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