GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Alaska's revenue tracked across five channels — Amazon, homedepot.com, acehardware.com, lowes.com and menards.com — with performance easing 1.0% over the period. Amazon leads the mix at 34.9% of year-to-date revenue, followed by homedepot.com at 22.1%, giving the two platforms a combined 57% of sales. The remaining share is split fairly evenly between acehardware.com (16.6%), lowes.com (13.4%) and menards.com (13.1%), pointing to a diversified but hardware-weighted distribution footprint. Pricing has been the more dynamic variable, with the average price rising 12.0% across the period to $19.91 in the latest month, a 4.7% month-on-month gain, versus a period average of $18.68. Taken together, the Grips Intelligence figures suggest Alaska has been trading volume softness for higher realised prices, as revenue slipped 0.9% month-on-month while price levels climbed.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Alaska on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alaska.
BY REVENUE
Alaska sells 57% online and 43% offline. Online runs through 2 channels; offline through 3. Online share has moved from 68% in Mar to 66% in Jul.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 71K ratings on 5 channels, Alaska averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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