GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1, 2026 through August 31, 2026 across Amazon, homedepot.com, acehardware.com, menards.com and lowes.com, Alaska generated an average product price of $18.72. Amazon led the brand's channel mix with a 35.6% revenue share, followed by homedepot.com at 23.4% and acehardware.com at 15.6%, while menards.com (12.8%) and lowes.com (12.7%) split the remainder almost evenly. Revenue softened notably over the summer window, falling 31.5% month over month and 32.0% across the June–August period. Pricing moved in the opposite direction, with the average price climbing 2.8% month over month to $20.43 and rising 7.4% overall during the same stretch. The combination of rising prices and declining revenue suggests volume pressure rather than a pricing problem, making channel-level demand the key metric to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alaska on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alaska.
BY REVENUE
Alaska sells 58% online and 42% offline. Online runs through 2 channels; offline through 3. Online share has moved from 56% in Apr to 70% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 72K ratings on 5 channels, Alaska averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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