GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, acehardware.com, menards.com and lowes.com from January 1 to September 30, 2026 shows Alaska, a brand under Royal FrieslandCampina, holding a diversified retail footprint rather than relying on a single outlet. Amazon leads with a 38.8% revenue share, followed by homedepot.com at 20.5%, while acehardware.com (15.1%), menards.com (13.3%) and lowes.com (12.3%) split the remainder almost evenly. Revenue momentum has weakened sharply, falling 56.4% across the tracked period, including a 36.6% month-over-month decline in the most recent reading. Pricing has moved in the opposite direction, with the average selling price rising 7.9% overall to $21.43 in the latest month, up 5.0% versus the prior month, against a period average of $19.35. The combination of rising prices and contracting revenue suggests volume softness is the key driver to watch heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 56% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alaska on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alaska.
BY REVENUE
Alaska sells 60% online and 40% offline. Online runs through 2 channels; offline through 3. Online share has moved from 47% in May to 76% in Sep.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 72K ratings on 5 channels, Alaska averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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