GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, 30 Seconds generated nearly half of its online revenue through Amazon (48.8%) during January–February 2026, followed by Lowes.com (27.2%) and AceHardware.com (23.5%) across the three tracked retailers. The brand's average product price stood at $20.14, reflecting a 6.0% overall decline in average pricing over the observed period. Despite this pricing pressure, 30 Seconds experienced a notable 24.0% month-over-month revenue surge in the most recent month. However, overall revenue across the full period dipped slightly by 1.6%, suggesting some volatility in consumer demand. This combination of aggressive pricing trends and shifting retailer dynamics makes 30 Seconds a brand worth monitoring closely in the home improvement e-commerce space.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for 30 Seconds.
