GRIPS CUSTOMERS & RESEARCH PARTNERS
30 Seconds, part of privately held PurposeBuilt Brands' portfolio, generated the bulk of its sales through Lowe's, which captured a 40.8% revenue share year-to-date, according to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across lowes.com, Amazon, acehardware.com and menards.com. Amazon followed closely at 35.8%, while acehardware.com held 20.4% and menards.com trailed at just 2.7%, pointing to a concentrated retail footprint across three dominant channels. Revenue softened over the tracked period, falling 12.9% overall and declining a further 4.1% month-over-month in the most recent period. Pricing moved in the same direction, with the average product price easing 6.3% to roughly $20.68, close to the $20.98 year-to-date average. The combination of falling revenue and softening prices suggests demand pressure rather than a pure mix shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 40% online and 60% offline. Online runs through 2 channels; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 577K ratings on 4 channels, 30 Seconds averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 577K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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