GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking 30 Seconds across Lowe's, Amazon and Ace Hardware from January 1 to July 31, 2026 shows a brand navigating softer demand at higher price points. Lowes.com accounts for the largest share of year-to-date revenue at 44.5%, ahead of Amazon at 35.1% and acehardware.com at 19.9%, giving the brand a concentrated but diversified three-channel footprint. Revenue declined 22.0% over the tracked period, including a 14.4% month-over-month drop in the most recent month measured. Average selling price moved in the opposite direction, rising 4.6% overall to $22.12 in the latest month, a 2.3% monthly gain against an average product price of $21.12. The brand sits within the portfolio of privately held PurposeBuilt Brands, and the divergence between rising prices and falling revenue suggests unit volumes are absorbing the pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 39% online and 61% offline. Online runs through 2 channels; offline through 2. Online share has moved from 28% in Mar to 48% in Jul.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 538K ratings on 3 channels, 30 Seconds averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 538K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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