GRIPS CUSTOMERS & RESEARCH PARTNERS
30 Seconds, part of privately held PurposeBuilt Brands' portfolio, generated an average product price of $21.18 across tracked in-store retail channels between January 1 and August 31, 2026, according to Grips Intelligence offline data. Lowes.com led distribution with a 42.9% revenue share, followed by Amazon at 35.6% and acehardware.com at 19.7%, while menards.com contributed just 1.5%. Revenue softened over the June-to-August window, falling 8.2% month-over-month in the most recent period and 21.0% across the quarter. Average selling price also eased to $21.03, down 5.5% versus the prior month and 3.1% over the tracked period. The combination of declining volume and gradual price erosion suggests competitive pressure across the brand's core home-improvement retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 40% online and 60% offline. Online runs through 2 channels; offline through 3. Online share has moved from 33% in Apr to 44% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 556K ratings on 4 channels, 30 Seconds averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 556K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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