GRIPS CUSTOMERS & RESEARCH PARTNERS
APOC, a brand owned by privately held Innovative Chemical Products Group, generated the bulk of its tracked sales through Lowe's, which accounted for 87.1% of year-to-date revenue, with acehardware.com contributing the remaining 12.5%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Lowe's and Ace Hardware. The brand's average product price sat at $32.16 over the full period, though monthly pricing trended higher toward $35.13 in the most recent month, a 1.5% month-over-month increase. Revenue momentum was softer, declining 6.6% month-over-month and 4.2% across the May-to-July timeseries window. Price positioning varies sharply by retailer, ranging from an $8.99 flashing cement at Ace Hardware to a $337.78 silicone reflective roof coating at Lowe's. That spread suggests Lowe's carries the higher-value end of APOC's assortment, helping explain its dominant revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for APOC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for APOC.
BY REVIEW COUNT
Across 35K ratings on 2 channels, APOC averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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