GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated an average product price of $14.38 across tracked retailers between January and March 2026. Lowes.com dominated as the brand's primary retail channel, commanding an impressive 80.7% of total revenue share during the period. Ace Hardware followed as a distant second with 14.9% revenue share, while Home Depot accounted for just 4.4%. The brand experienced remarkable revenue growth of 204.3% over the tracked quarter, signaling strong momentum in consumer demand. Average pricing also trended upward with a 13.3% increase over the same period, suggesting strengthening brand positioning and potential supply-demand dynamics at play.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 204% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.