Home Armor

Home Armor Market Overview

According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Home Depot, and Amazon from January 1 to June 30, 2026, Home Armor's revenue grew 21.9% over the period, underscoring solid momentum in the offline mold and mildew removal category. Lowes.com dominated the brand's distribution, accounting for 68.8% of revenue share, followed by acehardware.com at 18.9% and homedepot.com at 8.3%, while Amazon contributed a comparatively modest 4.0%. The brand's average product price rose 6.2% to roughly $17.18 across the tracked period, reflecting a steady upward pricing trend. Notably, most recent monthly revenue dipped 2.9% versus the prior month even as the average price climbed 3.9% to $17.86, suggesting price gains may be tempering unit velocity. Together, these Grips Intelligence datapoints point to a heavily Lowe's-concentrated brand that is trading higher pricing for near-term volume as it sustains strong year-to-date growth.