GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated an average product price of $14.87 across tracked retailers between January and April 2026. Lowes.com dominated as the brand's primary retail channel, capturing 76.3% of total revenue share, followed by acehardware.com at 16.4% and homedepot.com at 7.3%. The brand experienced impressive momentum during the tracked period, with overall revenue surging 270.9%. Average pricing also trended upward, rising 12.9% over the same period, suggesting strengthening demand and potential pricing power. Home Armor's heavy concentration at Lowe's presents both a competitive advantage in channel partnership and a potential diversification opportunity across other major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 286% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.
BY REVENUE
Home Armor sells 11% online and 89% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 6% in Dec to 15% in Apr.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 12K ratings on 4 retailers, Home Armor averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
