GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, Home Armor generated the vast majority of its online revenue through Lowes.com, which accounted for a dominant 81.8% revenue share, followed by Acehardware.com at 15.1% and Homedepot.com at just 3.1%. The brand experienced strong momentum during this period, with overall revenue growing an impressive 44.0% across tracked retailers. Home Armor's average product price sat at $13.50, with average pricing trending upward by 7.2% over the observed window. Month-over-month revenue also showed healthy gains, climbing 18.8% in the most recent month. This combination of aggressive revenue growth and rising average prices suggests Home Armor is strengthening its positioning across major home improvement e-commerce channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 44% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.