GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated tracked sales across four retail channels — Lowe's, Ace Hardware, Home Depot and Amazon — between January 1 and August 31, 2026. Lowe's dominates the brand's mix at 65.0% of year-to-date revenue, with Ace Hardware a distant second at 20.8% and Home Depot at 10.7%. Amazon remains marginal at just 3.6% of revenue, underscoring how concentrated the brand's distribution footprint is among the big-box home improvement players. Momentum has been negative over the June–August window, with revenue down 8.5% month-over-month and 33.4% lower across the period. Average selling price has also softened, slipping 1.2% in the latest month to $16.98 and 4.9% overall, against a year-to-date average of $17.20.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Home Armor.
BY REVENUE
Home Armor sells 25% online and 75% offline. Online runs through 3 channels; offline through 2. Online share has moved from 15% in Apr to 37% in Aug.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 14K ratings on 4 channels, Home Armor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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