GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated an average product price of $14.87 across tracked retailers between January and April 2026. Lowes.com dominated as the brand's primary retail channel, capturing 76.3% of total revenue share, followed by acehardware.com at 16.4% and homedepot.com at 7.3%. The brand experienced impressive momentum during the tracked period, with overall revenue surging 270.9%. Average pricing also trended upward, rising 12.9% over the same period, suggesting strengthening demand and potential pricing power. Home Armor's heavy concentration at Lowe's presents both a competitive advantage in channel partnership and a potential diversification opportunity across other major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 271% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.