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Your Nielsen read: channel averages, weeks old, whole retailers folded into “all other.” Grips: the same category, retailer by retailer — every SKU, online and in-store, updated daily. The free sample is that read, built for your category.
Every product, not a sample. We track the full catalog at each retailer, so every brand is visible from day one — including the ones a Nielsen panel or survey never catches.
Online and in-store, one dataset. The same SKU, followed across a retailer’s website and its physical stores, in one number — not a separate e-commerce estimate bolted onto a store read.
Daily, at the SKU level. Revenue, units sold, price, and product attributes, updated every day — not once a quarter.
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