Grips reports that e-commerce sales of Furniture in the US, UK and Germany during Q1 2023 surpassed $12.1 billion from over 20 million distinct transactions or purchase events. The US accounted for more than three quarters of both revenue and purchases.
Our new Furniture category benchmarking report, which represents sales of over six million unique furniture items from over 1,000 leading e-commerce, sites provides you with exclusive category and competitive intelligence to help you understand the the Furniture e-commerce market in more detail than ever before.
Highlights from the report include discussions on:
- Top revenue-generating Furniture subcategories
- E-commerce market share for top sites based on Furniture, Sofa and Mattress revenue
- Seasonal patterns in Furniture spending and Furniture price fluctuations
- The breakdown of online mattress sales by price point
- The cultural differences exposed by spending on chairs (you’re gonna want to see this one!)
Check out the highlights from the report:
Don’t just sit there!
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Video transcript
Americans spent close to $10 billion in online purchases of furniture during the first quarter of 2023. That’s more than double what UK and German consumers spent. During the same time, Americans also spent more per piece of furniture, with the average item carrying a price tag of $378.
These findings come from the latest category benchmark report from Grips Intelligence, where I take a look at the performance of the furniture category and the US, UK and Germany. That includes identifying the top selling furniture subcategories like beds, cabinets and storage. Furniture, sofas and more, as well as revealing the market share of top retailers.
For instance, Grips reports that Amazon.com brought in more revenue from furniture than any other site in the United States, while in Germany, IKEA took the top spot. Interestingly, IKEA ranks only seventh in the United States for furniture sales. Americans are much more fond of Wayfair when it comes to their furniture purchases, which came in second overall and 1st when it comes to the sofa category.
One additional thing that you’ll learn from downloading this report are the cultural differences that we expose when we analyze share sales by country. Specifically, Grips found that Americans spend more on office chairs while Brits spend more on kitchen and dining chairs. Meanwhile, Germans outperform the others on gaming chairs and bar stools.
So don’t just sit there, pull up a seat and dig into this free report. Then sign up for a free trial of grips where you can immediately size the e-commerce market of thousands of categories as well as a share of revenue brought in by 10s of thousands of e-commerce sites. Ohh, and don’t forget to hit the follow button and be the first to know when we have new things to share.