Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

fentybeauty.com

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8.4M

Revenue

Sessions

5.5-6.0%

Conversion rate

$75-100

Average order value

Online only revenue for fentybeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

fentybeauty.com’s revenueOVER TIME
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Over the past three months, fentybeauty.com revenue has experienced growth of 13%, compared to the preceding three months.

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fentybeauty.com revenue growth for last six months

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OVERVIEW

In March 2024, fentybeauty.com in the BEAUTY AND COSMETICS industry had online sales revenue of $8,400,436, with a median revenue of $94,372. The conversion rate was between 5.50-6.00%, with a very high rate of 4.22% and a low of 1.54%. The average order value (AOV) was $75-100, with a high of $179 and a low of $45. The website had 2,030,853 sessions, while the highest was 49,703,421 from sephora.com, and the median was 41,489.

fentybeauty.com competitors

When comparing fentybeauty.com to its competitors in March 2024, it is evident that Fenty Beauty falls behind in terms of revenue and transactions. fentybeauty.com generated $8,400,436 in revenue from 111,892 transactions and 2,030,853 sessions with a conversion rate of 5.50-6.00% and an average order value (AOV) of $75-100. In contrast, boots.com outperformed Fenty Beauty with $77,240,344 in revenue, 839,064 transactions, and 24,296,764 sessions. Harvey Nichols also exceeded Fenty Beauty in revenue with $6,307,763, despite having fewer transactions and sessions. However, Fenty Beauty did perform better than cosmostore.org in terms of revenue and conversion rate, and it was on par with savagex.com in terms of AOV and conversion rate. kooding.com fell behind in revenue and transactions compared to Fenty Beauty.

#1 harveynichols.com

6.3M

Revenue

1.6M

Sessions

1.5-2.0%

Conv. rate

$250-275

AOV

#2 savagex.com

Revenue

2.6M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#3 cosmostore.org

211.7K

Revenue

307.3K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#4 boots.com

77.2M

Revenue

24.3M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#5 kooding.com

1.1M

Revenue

240.8K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

fentybeauty.com vs top market performers

fentybeauty.com

top retailers

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fentybeauty.com brandsby revenue

Fenty Beauty

Top retailers:harveynichols.com zalando.de fragrancenet.com

Fenty Skin

Top retailers:kohls.com sephora.com harveynichols.com

fentybeauty.com categoriesby revenue

Health & Beauty

Top retailers:ebay.com temu.com macys.com

Face Makeup

Top retailers:next.co.uk laurageller.com amazon.com

Lip Makeup

Top retailers:macys.com tirerack.com amazon.com

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Top retailers:amazon.de amazon.com ulta.com

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Top retailers:bathandbodyworks.com macys.com amazon.de

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fentybeauty.com channels

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fentybeauty.com Google Ads spend

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fentybeauty.com devices

Review fentybeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fentybeauty.com top markets

Explore fentybeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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