Grips reports that Beauty & Cosmetics sites in the US generated $9.6 billion in revenue in 2022 converting 3.4 percent of the 3.3 billion category visits into sales. While a majority of Beauty & Cosmetics visits and purchases now occur on mobile devices, desktop still accounts for a slim majority of revenue.
Our new Beauty & Cosmetics benchmarking report, which represents over 500 leading Beauty & Cosmetics e-commerce sites in the United States, provides you with exclusive competitive intelligence into one of the biggest e-commerce categories in the United States to help you understand the the Beauty & Cosmetics e-commerce market in more detail than ever before.
In this report you will discover:
- The e-commerce performance of the US Beauty & Cosmetics category overall and for top retailers
- Which subcategories of products generate the most e-commerce revenue
- Mobile versus desktop performance
- Fast moving sites
- Top sites by ad spend and sites increasing their ad spend the most
- Five Beauty & Cosmetics trends to watch in 2023
Download our US Beauty & Cosmetics benchmark report for free today.
Here’s a brief preview of what you can expect from the report:
