US Beauty & Cosmetics benchmarking report

Get exclusive insights into e-commerce metrics to stay ahead of the competition, including Beauty & Cosmetics revenue, order value, top retailers and more.

Grips reports that Beauty & Cosmetics sites in the US generated $9.6 billion in revenue  in 2022 converting 3.4 percent of the 3.3 billion category visits into sales. While a majority of Beauty & Cosmetics visits and purchases now occur on mobile devices, desktop still accounts for a slim majority of revenue.

Our new Beauty & Cosmetics benchmarking report, which represents over 500 leading Beauty & Cosmetics e-commerce sites in the United States, provides you with exclusive competitive intelligence into one of the biggest e-commerce categories in the United States to help you understand the the Beauty & Cosmetics e-commerce market in more detail than ever before.

In this report you will discover:

  • The e-commerce performance of the US Beauty & Cosmetics category overall and for top retailers
  • Which subcategories of products generate the most e-commerce revenue
  • Mobile versus desktop performance
  • Fast moving sites
  • Top sites by ad spend and sites increasing their ad spend the most
  • Five Beauty & Cosmetics trends to watch in 2023

Download our US Beauty & Cosmetics benchmark report for free today.

Here’s a brief preview of what you can expect from the report:

Top US Beauty & Cosmetics sites, 2022

top us beauty and cosmetics ecommerce sites
Source: Grips | US | 2022 | Devices: Desktop and Mobile

Download our US Beauty & Cosmetics benchmark report

Get the competitive edge to get ahead.