![revenue, purchases, unit sales and average price for apparel & accessories category in the US, UK and Germany](https://gripsintelligence.com/wp-content/uploads/2023/07/apparel-accessories-category-e-commerce-benchmark-KPIs.png)
the report
Consumers spent $15.6 billion in Q1 2023
Grips reports that e-commerce sales of Apparel & Accessories including Shoes in the US, UK and Germany during Q1 2023 surpassed $15.6 billion from over 210 million distinct transactions or purchase events. The US accounted for more than three quarters of both revenue and purchases.
Our new Apparel & Accessories category benchmark report, which represents sales of over five million unique apparel and footwear items from over 7,000 leading e-commerce sites provides you with exclusive category and competitive intelligence to help you understand the the Apparel & Accessories e-commerce market in more detail than ever before.
The takeaways
![](https://gripsintelligence.com/wp-content/uploads/2023/05/donut-chart.png)
Market Share
Amazon is a top Apparel & Accessories retailer in all markets, but has a tenuous lead at best
![Shoes generated the most revenue of any Apparel & Accessories subcategory in all analyzed countries](https://gripsintelligence.com/wp-content/uploads/2023/07/sneakers.png)
Top Categories
Shoes generated the most revenue of any Apparel & Accessories subcategory in all analyzed countries
![](https://gripsintelligence.com/wp-content/uploads/2023/07/chart-arrow-up.png)
Shein
Shein is expanding share of Apparel & Accessories sales at a breakneck pace moving into second place in the US