Below is a summary of the data within the Grips platform and their definition:
Retailer-level data
Core metrics
| Date | Month / day / week of data |
| Domain | Domain name (subdomains included) |
| Sessions | Number of visits for the domain |
| Transactions | Number of transactions |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
| Clicks | Total ad clicks (google paid search, excluding PLAs) |
| CPC | Cost per click (google paid search, excluding PLAs) |
| Ad cost | Total ad spend (google paid search, excluding PLAs) |
| Orders per customer | Total orders divided by the total active customers in the period |
| Bounce rate | Share of sessions where users weren’t engaged (1 page view sessions) |
| Session duration | Average duration of sessions |
| Page views per session | Total page views divided by sessions |
Products
| Date | Day / week / month of the data |
| Domain | Domain where the product was sold |
| Product title | Title of the product |
| URL | URL of the product |
| Revenue | Revenue from sales of the product |
| Price | Avg. price of the product over the selected period |
| Units sold | Units sold of the product |
Channels
| Date | Month of data |
| Domain | Domain name |
| Channel | Channel where the metric originated from: direct, organic, paid search (google search, no PLAs), referral, social |
| Sessions | Number of visits for the domain |
| Transactions | Number of transactions for the domain |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
Devices
| Date | Month of data |
| Domain | Domain name |
| Device | Device where the metric originated from (desktop includes tablet) |
| Sessions | Number of visits for the domain |
| Transactions | Domain category |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
Audience age
| Date | Month of data |
| Domain | Domain name (subdomains included) |
| Age | Age group of the user |
| Sessions | Number of visits for the domain |
| Transactions | Domain category |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
Audience gender
| Date | Month of data |
| Domain | Domain name (subdomains included) |
| Gender | Gender (male / female) of the user |
| Sessions | Number of visits for the domain |
| Transactions | Domain category |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |