The Grips app has three primary dimensions: retailers, product categories and domains. Below is a summary of the data within the Grips app and their definition:
Retailer-level data
Core retailer metrics:
| Date | Month / day / week of data |
| Domain | Domain name (subdomains included) |
| Sessions | Number of visits for the domain |
| Transactions | Number of transactions |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
| Clicks | Total ad clicks (google paid search, excluding PLAs) |
| CPC | Cost per click (google paid search, excluding PLAs) |
| Ad cost | Total ad spend (google paid search, excluding PLAs) |
Channels:
| Date | Month of data — in full dataset 2022-08-01 – present |
| Domain | Domain name (subdomains included) |
| Channel | Channel where the metric originated from: direct, organic, paid search (google search, no PLAs), referral, social |
| Sessions | Number of visits for the domain |
| Transactions | Number of transactions for the domain |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
Devices:
| Date | Month of data |
| Domain | Domain name (subdomains included) |
| Device | Device where the metric originated from (desktop includes tablet) |
| Sessions | Number of visits for the domain |
| Transactions | Domain category |
| Revenue | Revenue for the domain (in USD) |
| Conversion rate | Conversion rate (transactions / sessions) |
| AOV | Average order value (revenue / transactions) |
Product categories:
| Product category | Product category |
| Date | Month of data |
| Domain | Domain selling products in this product category |
| Brand | Brand of the product |
| Revenue | Revenue (in USD) from sales of products in this category |
| Units sold | Number of units sold in this category |
| Avg. price | Average price of products that were sold |
| Product count | Number of products in this category |
Products:
| Date | Week of the data |
| Domain | Domain where the product was sold |
| Product title | Title of the product |
| Category | Category of the product |
| Revenue | Revenue from sales of the product |
| Price | Avg. price of the product over the selected period |
| Units sold | Units sold of the product |
Product category-level data
| Product category | Product category |
| Date | Month of data |
| Domain | Domain selling products in this product category |
| Brand | Brand of the product |
| Revenue | Revenue (in USD) from sales of products in this category |
| Units sold | Number of units sold in this category |
| Avg. price | Average price of products that were sold |
| Product count | Number of products in this category |
Brand-level data
| Brand | Brand of the product |
| Product category | Product category |
| Date | Month of data |
| Domain | Domain selling products in this product category |
| Revenue | Revenue (in USD) from sales of products in this category |
| Units sold | Number of units sold in this category |
| Avg. price | Average price of products that were sold |