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Sep 2025
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Home/Insights/Retailers/wusthof.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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592.6K
Revenue
Sep 25
216.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Now available for online purchase! WÜSTHOF knives and accessories are hand-crafted to perfection and designed with all uses in mind. Shop now!

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wusthof.com's monthly revenueOVER TIME
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Over the past three months, wusthof.com revenue has experienced growth of 19%, compared to the preceding three months.

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wusthof.com revenue growth for last six months
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OVERVIEW
In September 2025, wüsthof.com reported online sales revenue of $592,616, significantly surpassing the food and drink industry median of $50,437, while its conversion rate ranged between 1.00-1.50%, aligning with the sector's low end. The average order value (AOV) stood at $200-225, below the industry high of $340. With 216,900 sessions, Wüsthof's traffic remains far behind the leading site, nespresso.com, which boasted 15,599,588 sessions. Overall, Wüsthof demonstrates robust sales performance within the food and drink category but faces challenges in session volume and conversion rates compared to top competitors.
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wusthof.com competitors

In September 2025, when comparing wusthof.com to its competitors in the cutlery industry, several interesting insights emerge. wusthof.com had a revenue of $592,616 with 2,657 transactions and 216,900 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50. In comparison, cutleryandmore.com outperformed Wusthof with a revenue of $949,621, 2,676 transactions, and 296,142 sessions, but had a higher AOV of $350-$375 and a slightly lower conversion rate of 0.50-1.00. Wusthof's other competitors like messermeister.com, wusthof.ca, metrokitchen.com, and cangshancutlery.com had varying levels of revenue, transactions, sessions, AOV, and conversion rates, indicating a diverse landscape in the online cutlery market. Overall, wusthof.com holds its ground but faces stiff competition in terms of revenue and AOV from cutleryandmore.com, while maintaining a strong conversion rate compared to its peers.

cutleryandmore.com screenshot
#1 cutleryandmore.com
949.6K
Revenue
296.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
messermeister.com screenshot
#2 messermeister.com
44.3K
Revenue
36K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wusthof.ca screenshot
#3 wusthof.ca
75.8K
Revenue
35.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
metrokitchen.com screenshot
#4 metrokitchen.com
26.6K
Revenue
9.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
cangshancutlery.com screenshot
#5 cangshancutlery.com
47.7K
Revenue
18.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wusthof.com vs top market performers
wusthof.com
top retailers
conversion rate vs average order value for wusthof.com and its competitors
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Revenue share by device at wusthof.com

In September large majority of sales on wusthof.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wusthof.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wusthof.com channels

Identify top traffic channels that drive growth for wusthof.comand discover how performance of traffic channels has changed over time.

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wusthof.com Google Ads spend

Evaluate wusthof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wusthof.com devices

Review wusthof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wusthof.com top markets

Explore wusthof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wusthof.com country & global rank

Assess the ranking of wusthof.com among other retailers within its primary country and worldwide.

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