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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for wigwam.comwigwam.com

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72K
Revenue
Sep 25
35K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Wigwam.com is an e-commerce platform offering a wide range of products. Their inventory includes various apparel items for men, women, and children, such as socks, hats, gloves, and apparel accessories. Additionally, they offer outdoor gear and accessories to cater to the needs of recreational and outdoor enthusiasts.

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wigwam.com Annual Revenue and Growth

wigwam.com's annual sales on its online store amounted to $1.1M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
wigwam.com revenue by year

wigwam.com's monthly revenueOVER TIME
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Over the past three months, wigwam.com revenue has experienced decline of 13%, compared to the preceding three months.

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wigwam.com revenue decline for last six months
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OVERVIEW
In September 2025, wigwam.com generated $71,958 in online sales, slightly below the lifestyle/fashion and apparel median of $74,931, with a conversion rate of 2.50-3.00%, just shy of the high benchmark of 3.2%. The average order value (AOV) ranged between $75-100, close to the low threshold of $73 in the industry, while wigwam.com recorded 35,014 sessions, marginally above the median of 34,221 but far behind industry leader shein.com, which boasts 297,137,690 sessions.
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wigwam.com competitors

In September 2025, when comparing wigwam.com to its competitors in the online socks market, we can see that Wigwam falls in the middle in terms of revenue, with $71,958. Its number of transactions is also in the middle at 949, and it has a decent number of sessions at 35,014. The Average Order Value (AOV) for Wigwam is between $75-$100, and the conversion rate is 2.50-3.00%. In contrast, darntough.com stands out with significantly higher revenue at $2,798,152 and a large number of transactions and sessions. socksaddict.com has a higher AOV at $200-$225 and a slightly higher conversion rate, while gobros.com, farmtofeet.com, and foxsox.com have similar revenue numbers to Wigwam, with varying AOVs and conversion rates.

socksaddict.com screenshot
#1 socksaddict.com
15.9K
Revenue
2.4K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
foxsox.com screenshot
#2 foxsox.com
57.1K
Revenue
45.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
darntough.com screenshot
#3 darntough.com
2.8M
Revenue
774.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
farmtofeet.com screenshot
#4 farmtofeet.com
40.6K
Revenue
9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
gobros.com screenshot
#5 gobros.com
339.1K
Revenue
62.3K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wigwam.com vs top market performers
wigwam.com
top retailers
conversion rate vs average order value for wigwam.com and its competitors
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Revenue share by device at wigwam.com

In September large majority of sales on wigwam.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on wigwam.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wigwam.com channels

Identify top traffic channels that drive growth for wigwam.comand discover how performance of traffic channels has changed over time.

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wigwam.com Google Ads spend

Evaluate wigwam.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wigwam.com devices

Review wigwam.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wigwam.com top markets

Explore wigwam.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wigwam.com country & global rank

Assess the ranking of wigwam.com among other retailers within its primary country and worldwide.

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