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May 2025
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Home/Insights/Retailers/velourbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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113.4K
Revenue
32.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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Velourbeauty.com is an online platform offering a variety of beauty products. The website showcases a range of cosmetic items, such as lashes, lash adhesive, and lash tools. Additionally, it provides useful resources like tutorials and tools for lash maintenance to help users achieve their desired beauty looks effectively.

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velourbeauty.com's revenueOVER TIME
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Over the past three months, velourbeauty.com revenue has experienced decline of 10%, compared to the preceding three months.

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velourbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, velourbeauty.com, in the BEAUTY AND COSMETICS industry, generated $113,396 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $125-150. This places them above the median revenue of $46,882, but below the very high AOV of $213 and the high conversion rate of 4.51%. velourbeauty.com received 32,169 sessions, falling between the median of 19,997 and the highest sessions of 38,510,361 from sephora.com. While there is room for improvement, velourbeauty.com is performing well compared to industry standards in terms of revenue, conversion rate, AOV, and sessions.
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velourbeauty.com competitors

In May 2025, velourbeauty.com outperformed some of its competitors in terms of revenue, with a total of $113,396. Compared to lotuslashes.com, which generated $10,607, velourbeauty.com had significantly higher revenue. However, glamnetic.com surpassed velourbeauty.com with an impressive revenue of $1,197,143. In terms of transactions, Velour Beauty had 898 transactions, while lillylashes.com had 1,272 transactions and houseoflashes.com had 951 transactions. Velour Beauty's average order value (AOV) falls between $125-$150, placing it above competitors like lotuslashes.com and houseoflashes.com with AOVs of $50-$75. Additionally, velourbeauty.com's conversion rate of 2.50-3.00% was on par with most competitors, but houseoflashes.com stood out with a conversion rate of 3.50-4.00%.

lotuslashes.com screenshot
#1 lotuslashes.com
10.6K
Revenue
5.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lillylashes.com screenshot
#2 lillylashes.com
127.4K
Revenue
65.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
houseoflashes.com screenshot
#3 houseoflashes.com
57.6K
Revenue
25.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
glamnetic.com screenshot
#4 glamnetic.com
1.2M
Revenue
635.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
yegibeauty.com screenshot
#5 yegibeauty.com
104.1K
Revenue
11.6K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
velourbeauty.com vs top market performers
velourbeauty.com
top retailers
conversion rate vs average order value for velourbeauty.com and its competitors
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Revenue share by device at velourbeauty.com

In May large majority of sales on velourbeauty.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on velourbeauty.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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velourbeauty.com channels

Identify top traffic channels that drive growth for velourbeauty.comand discover how performance of traffic channels has changed over time.

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velourbeauty.com Google Ads spend

Evaluate velourbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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velourbeauty.com devices

Review velourbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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velourbeauty.com top markets

Explore velourbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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velourbeauty.com country & global rank

Assess the ranking of velourbeauty.com among other retailers within its primary country and worldwide.

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