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Sep 2025
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Home/Insights/Retailers/velourbeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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97.6K
Revenue
Sep 25
24.8K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Velourbeauty.com is an online platform offering a variety of beauty products. The website showcases a range of cosmetic items, such as lashes, lash adhesive, and lash tools. Additionally, it provides useful resources like tutorials and tools for lash maintenance to help users achieve their desired beauty looks effectively.

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velourbeauty.com Annual Revenue and Growth

velourbeauty.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
velourbeauty.com revenue by year

velourbeauty.com's monthly revenueOVER TIME
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Over the past three months, velourbeauty.com revenue has experienced decline of 1.2%, compared to the preceding three months.

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velourbeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, velourbeauty.com, operating in the lifestyle and beauty cosmetics industry, generated $97,563 in online sales, significantly surpassing the median revenue of $40,540, with a conversion rate between 3.00-3.50%, just below the high benchmark of 4.54%. The Average Order Value (AOV) ranged from $100-125, notably lower than the top AOV of $203. velourbeauty.com attracted 24,809 sessions, exceeding the median of 18,928 but trailing behind Sephora's impressive 45,764,193 sessions, highlighting a strong performance relative to industry standards.
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velourbeauty.com competitors

When comparing velourbeauty.com to its competitors in September 2025, we can see that velourbeauty.com generated a revenue of $97,563 from 858 transactions and 24,809 sessions with an average order value (AOV) ranging from $100-125 and a conversion rate of 3.00-3.50%. In contrast, lotuslashes.com had lower revenue at $6,827 from 90 transactions and 2,842 sessions with a similar conversion rate. lillylashes.com performed better in terms of revenue with $116,397 from 1,357 transactions and 73,429 sessions, but had a lower conversion rate. houseoflashes.com had revenue of $72,062 from 1,508 transactions and 39,394 sessions, with a higher conversion rate than velourbeauty.com. Finally, glamnetic.com outperformed all with revenue of $1,372,149 from 21,260 transactions and over a million sessions, although their conversion rate was lower than velourbeauty.com.

lotuslashes.com screenshot
#1 lotuslashes.com
6.8K
Revenue
2.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lillylashes.com screenshot
#2 lillylashes.com
116.4K
Revenue
73.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
houseoflashes.com screenshot
#3 houseoflashes.com
72.1K
Revenue
39.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#4 glamnetic.com
1.4M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yegibeauty.com screenshot
#5 yegibeauty.com
40.4K
Revenue
4.5K
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
velourbeauty.com vs top market performers
velourbeauty.com
top retailers
conversion rate vs average order value for velourbeauty.com and its competitors
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Revenue share by device at velourbeauty.com

In September large majority of sales on velourbeauty.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In September large majority of sales on velourbeauty.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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velourbeauty.com channels

Identify top traffic channels that drive growth for velourbeauty.comand discover how performance of traffic channels has changed over time.

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velourbeauty.com Google Ads spend

Evaluate velourbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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velourbeauty.com devices

Review velourbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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velourbeauty.com top markets

Explore velourbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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velourbeauty.com country & global rank

Assess the ranking of velourbeauty.com among other retailers within its primary country and worldwide.

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