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Oct 2025
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Home/Insights/Retailers/velourbeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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70.7K
Revenue
Oct 25
19.2K
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Velourbeauty.com is an online platform offering a variety of beauty products. The website showcases a range of cosmetic items, such as lashes, lash adhesive, and lash tools. Additionally, it provides useful resources like tutorials and tools for lash maintenance to help users achieve their desired beauty looks effectively.

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velourbeauty.com Annual Revenue and Growth

velourbeauty.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
velourbeauty.com revenue by year

velourbeauty.com's monthly revenueOVER TIME
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Over the past three months, velourbeauty.com revenue has experienced decline of 20%, compared to the preceding three months.

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velourbeauty.com revenue decline for last six months
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OVERVIEW
In October 2025, velourbeauty.com achieved impressive performance metrics, generating $70,714 in online sales, surpassing the industry median of $41,294, while its conversion rate of 3.00-3.50% remains competitive, though shy of the top tier at 4.65%. The Average Order Value (AOV) ranged from $100 to $125, lower than the category high of $202 but significantly above the low of $47. With 19,216 sessions, velourbeauty.com exceeded the median of 18,156 sessions, though far from the leader in the BEAUTY AND COSMETICS category, sephora.com, which boasts an astounding 49,510,502 sessions.
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velourbeauty.com competitors

In October 2025, velourbeauty.com stands out compared to its competitors in various metrics. While velourbeauty.com generated $70,714 in revenue from 643 transactions with 19,216 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50, its competitors show a mix of performance. lotuslashes.com had revenue of $6,680 from 88 transactions and 2,918 sessions, with an AOV of $75-100 and a similar conversion rate. lillylashes.com performed well with revenue of $130,296 from 1,496 transactions and 56,277 sessions, but had a slightly lower conversion rate. houseoflashes.com had revenue of $86,828 from 1,804 transactions and 37,656 sessions, with a lower AOV but a higher conversion rate. glamnetic.com emerged as a top performer with revenue of $1,082,361 from 17,674 transactions and 798,043 sessions, with a lower AOV and conversion rate compared to velourbeauty.com.

lotuslashes.com screenshot
#1 lotuslashes.com
6.7K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lillylashes.com screenshot
#2 lillylashes.com
130.3K
Revenue
56.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
houseoflashes.com screenshot
#3 houseoflashes.com
86.8K
Revenue
37.7K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#4 glamnetic.com
1.1M
Revenue
798K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yegibeauty.com screenshot
#5 yegibeauty.com
42.3K
Revenue
5.4K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
velourbeauty.com vs top market performers
velourbeauty.com
top retailers
conversion rate vs average order value for velourbeauty.com and its competitors
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Revenue share by device at velourbeauty.com

In October large majority of sales on velourbeauty.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on velourbeauty.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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velourbeauty.com channels

Identify top traffic channels that drive growth for velourbeauty.comand discover how performance of traffic channels has changed over time.

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velourbeauty.com Google Ads spend

Evaluate velourbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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velourbeauty.com devices

Review velourbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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velourbeauty.com top markets

Explore velourbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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velourbeauty.com country & global rank

Assess the ranking of velourbeauty.com among other retailers within its primary country and worldwide.

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