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Dec 2025
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Home/Insights/Retailers/velourbeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for velourbeauty.comvelourbeauty.com

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97.8K
Revenue
Dec 25
22.5K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Velourbeauty.com is an online platform offering a variety of beauty products. The website showcases a range of cosmetic items, such as lashes, lash adhesive, and lash tools. Additionally, it provides useful resources like tutorials and tools for lash maintenance to help users achieve their desired beauty looks effectively.

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velourbeauty.com Annual Revenue and Growth

velourbeauty.com's annual sales on its online store amounted to $1.7M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
velourbeauty.com revenue by year

velourbeauty.com's monthly revenueOVER TIME
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Over the past three months, velourbeauty.com revenue has experienced decline of 15%, compared to the preceding three months.

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velourbeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, velourbeauty.com achieved online sales revenue of $97,759, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 3.50-4.00% remains competitive against the high of 4.87%. The site's average order value (AOV) of $100-125 is above the category's low of $45, but below the high of $191. With 22,461 sessions, velourbeauty.com is slightly under the median of 23,270 sessions, contrasting sharply with the market leader, sephora.com, which boasts over 76 million sessions. Overall, velourbeauty.com shows solid performance metrics within its industry.
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velourbeauty.com competitors

When comparing velourbeauty.com to its competitors in the false eyelash market as of December 2025, some interesting insights emerge. velourbeauty.com generated a revenue of $97,759 from 884 transactions with 22,461 sessions, boasting an average order value (AOV) between $100-125 and a conversion rate of 3.50-4.00%. In comparison, lotuslashes.com lagged behind with $6,631 in revenue from 78 transactions and 2,255 sessions, offering an AOV between $75-100 and a conversion rate of 3.00-3.50%. Meanwhile, lillylashes.com led the pack with $134,295 in revenue from 1,632 transactions and 97,808 sessions, with a similar AOV and a conversion rate of 1.50-2.00%. houseoflashes.com performed well with $97,565 in revenue from 2,081 transactions and 36,383 sessions, although with a lower AOV of $25-50 and a higher conversion rate of 5.50-6.00%. Finally, glamnetic.com emerged as a strong competitor with an impressive revenue of $1,025,853 from 17,226 transactions and 932,404 sessions, with an AOV between $50-75 and a conversion rate of 1.50-2.00%.

lotuslashes.com screenshot
#1 lotuslashes.com
6.6K
Revenue
2.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
lillylashes.com screenshot
#2 lillylashes.com
134.3K
Revenue
97.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
houseoflashes.com screenshot
#3 houseoflashes.com
97.6K
Revenue
36.4K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
glamnetic.com screenshot
#4 glamnetic.com
1M
Revenue
932.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yegibeauty.com screenshot
#5 yegibeauty.com
55.2K
Revenue
5.5K
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
velourbeauty.com vs top market performers
velourbeauty.com
top retailers
conversion rate vs average order value for velourbeauty.com and its competitors
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Revenue share by device at velourbeauty.com

In December large majority of sales on velourbeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on velourbeauty.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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velourbeauty.com channels

Identify top traffic channels that drive growth for velourbeauty.comand discover how performance of traffic channels has changed over time.

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velourbeauty.com Google Ads spend

Evaluate velourbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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velourbeauty.com devices

Review velourbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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velourbeauty.com top markets

Explore velourbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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velourbeauty.com country & global rank

Assess the ranking of velourbeauty.com among other retailers within its primary country and worldwide.

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