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May 2026
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Home/Insights/Retailers/houseoflashes.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for houseoflashes.comhouseoflashes.com

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85.4K
Revenue
May 26
44.9K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

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houseoflashes.com Annual Revenue and Growth

houseoflashes.com's annual sales on its online store amounted to $801.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$801.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
houseoflashes.com revenue by year

houseoflashes.com's monthly revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced decline of 20%, compared to the preceding three months.

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houseoflashes.com revenue decline for last six months
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OVERVIEW
In May 2026, houseoflashes.com generated $85,423 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, while achieving a conversion rate of 3.00-3.50%, slightly below the high of 4.55%. With an average order value (AOV) ranging from $50 to $75, houseoflashes.com remains competitive as this range aligns with the low end of the market. The site recorded 44,887 sessions, surpassing the median of 16,416 but trailing behind industry leader Sephora, which boasts over 60 million sessions. Overall, houseoflashes.com demonstrates strong performance metrics in a competitive industry landscape.
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houseoflashes.com competitors

In May 2026, houseoflashes.com generated $85,423 in revenue from 1,478 transactions over 44,887 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In contrast, competitors like lillylashes.com outperformed with $173,644 in revenue from 1,725 transactions but had a lower conversion rate of 2.00-2.50%. mademoisellelash.com reported $10,581 in revenue from 206 transactions, showing significant room for growth, while nikkiajoycosmetics.com earned $17,276 from 403 transactions with a similar conversion rate. lotuslashes.com had modest revenue at $4,706 from just 54 transactions, despite a higher conversion rate of 3.50-4.00%. velourbeauty.com closely trailed houseoflashes.com with $83,102 in revenue from 763 transactions but maintained a higher AOV of $100-125. Overall, houseoflashes.com stands competitively with its revenue and transactions, yet faces strong challenges from lillylashes.com and velourbeauty.com.

mademoisellelash.com screenshot
#1 mademoisellelash.com
10.6K
Revenue
6.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nikkiajoycosmetics.com screenshot
#2 nikkiajoycosmetics.com
17.3K
Revenue
12.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
lillylashes.com screenshot
#3 lillylashes.com
173.6K
Revenue
74.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lotuslashes.com screenshot
#4 lotuslashes.com
4.7K
Revenue
1.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
velourbeauty.com screenshot
#5 velourbeauty.com
83.1K
Revenue
30.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Revenue share by device at houseoflashes.com

In May large majority of sales on houseoflashes.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on houseoflashes.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

Industries houseoflashes.com operates in

houseoflashes.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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houseoflashes.com channels

Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.

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houseoflashes.com Google Ads spend

Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

Explore houseoflashes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoflashes.com country & global rank

Assess the ranking of houseoflashes.com among other retailers within its primary country and worldwide.

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