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Jul 2025
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Home/Insights/Retailers/houseoflashes.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for houseoflashes.comhouseoflashes.com

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59.4K
Revenue
37.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

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houseoflashes.com's revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced decline of 4.9%, compared to the preceding three months.

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houseoflashes.com revenue decline for last six months
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Top products on houseoflashes.comby revenue

#1 Iconic® Lite
$16.2
Price
$16.8K
Revenue
#2 HOL® Clear Lash Glue
$10.5
Price
$16.7K
Revenue
#3 Iconic®
$16.4
Price
$15.4K
Revenue
#4 HOL® Dark Lash Glue
$10.3
Price
Revenue
#5 Kitty Cat®
$16.3
Price
Revenue
#6 Wing It Mini
$16.3
Price
Revenue
#7 Tigress®
$16.1
Price
Revenue
#8 Iconic® Mini
$16.2
Price
Revenue
#9 Boudoir Lite
$16.4
Price
Revenue
#10 Macchiato
$16.1
Price
Revenue
#1 Iconic® Lite
$16.2
Price
$16.8K
Revenue
#2 HOL® Clear Lash Glue
$10.5
Price
$16.7K
Revenue
#3 Iconic®
$16.4
Price
$15.4K
Revenue
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OVERVIEW
houseoflashes.com's July 2025 performance metrics in the BEAUTY AND COSMETICS industry include online sales revenue of $59,405, conversion rate of 2.50-3.00%, AOV of $50-75, and sessions totaling 37,656. The median revenue in this category is $48,182, the highest revenue is $113,233,299, the highest conversion rate is 4.31%, the lowest conversion rate is 1.0%, the highest AOV is $211, the lowest AOV is $51, the highest number of sessions is 41,064,568 from sephora.com, and the median sessions are 20,909.
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houseoflashes.com competitors

In July 2025, houseoflashes.com generated $59,405 in revenue from 1,089 transactions with 37,656 sessions. Their Average Order Value (AOV) ranged from $50-75, and their conversion rate was between 2.50-3.00%. When compared to competitors, nikkiajoycosmetics.com had a revenue of $16,963 from 427 transactions and 12,510 sessions, with an AOV of $25-50 and a higher conversion rate of 3.00-3.50%. lillylashes.com stood out with $115,711 in revenue from 1,133 transactions and 72,024 sessions, featuring a higher AOV of $100-125 but a lower conversion rate of 1.50-2.00%. lotuslashes.com had $11,220 in revenue from 131 transactions and 4,775 sessions, offering an AOV of $75-100 and the same conversion rate as houseoflashes.com. velourbeauty.com excelled with $118,478 in revenue from 987 transactions and 28,457 sessions, boasting a similar AOV to lillylashes.com and a conversion rate of 3.00-3.50%.

nikkiajoycosmetics.com screenshot
#1 nikkiajoycosmetics.com
17K
Revenue
12.5K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
lillylashes.com screenshot
#2 lillylashes.com
115.7K
Revenue
72K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lotuslashes.com screenshot
#3 lotuslashes.com
11.2K
Revenue
4.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
velourbeauty.com screenshot
#4 velourbeauty.com
118.5K
Revenue
28.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
lashify.com screenshot
#5 lashify.com
206.9K
Revenue
267K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Revenue share by device at houseoflashes.com

In July large majority of sales on houseoflashes.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on houseoflashes.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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houseoflashes.com channels

Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.

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houseoflashes.com Google Ads spend

Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

Explore houseoflashes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoflashes.com country & global rank

Assess the ranking of houseoflashes.com among other retailers within its primary country and worldwide.

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