houseoflashes.com
Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.
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houseoflashes.com Annual Revenue and Growth
houseoflashes.com's annual sales on its online store amounted to $1.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
houseoflashes.com's monthly revenueOVER TIME
Over the past three months, houseoflashes.com revenue has experienced decline of 15%, compared to the preceding three months.
Top products on houseoflashes.comby revenue
houseoflashes.com competitors
In August 2025, houseoflashes.com had a revenue of $51,005 from 1,071 transactions and 37,656 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, houseoflashes.com lags behind in revenue when compared to lillylashes.com with $138,097, and velourbeauty.com with $108,146. However, it outperforms lotuslashes.com with $8,777 and nikkiajoycosmetics.com with $10,871. In terms of transactions and sessions, houseoflashes.com falls behind lillylashes.com and velourbeauty.com but surpasses lotuslashes.com and nikkiajoycosmetics.com. The AOV of houseoflashes.com falls within the mid-range similar to lotuslashes.com and nikkiajoycosmetics.com, while its conversion rate is on par with both nikkiajoycosmetics.com and velourbeauty.com. Overall, houseoflashes.com holds its ground among its competitors in the eyelash industry.
Revenue share by device at houseoflashes.com
In August large majority of sales on houseoflashes.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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houseoflashes.com channels
Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.
houseoflashes.com Google Ads spend
Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoflashes.com devices
Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
