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Sep 2024
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Home/Insights/Retailers/houseoflashes.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for houseoflashes.comhouseoflashes.com

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97.3K
Revenue
25.4K
Sessions
8.0-8.5%
Conversion rate
$25-50
Average order value
Online only revenue for houseoflashes.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

houseoflashes.com’s revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced growth of 21%, compared to the preceding three months.

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houseoflashes.com revenue growth for last six months
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OVERVIEW
In September 2024, houseoflashes.com, a BEAUTY AND COSMETICS retailer, reported $97,345 in online sales revenue with a conversion rate of 8.00-8.50% and an AOV of $25-50. The highest online store revenue in the category was $114,902,798 from ulta.com, while the highest AOV was $191 and the highest sessions were 41,256,765 from sephora.com. The median revenue in the industry was $53,315, with a median conversion rate of 4.62% and a median sessions count of 22,216. The lowest conversion rate reported was 1.45% and the lowest AOV was $49 for BEAUTY AND COSMETICS websites.
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houseoflashes.com competitors

houseoflashes.com stands out in terms of revenue and transactions compared to its competitors. While lotuslashes.com and nikkiajoycosmetics.com have lower revenue and transaction numbers, velourbeauty.com surpasses houseoflashes.com in revenue with $237,357, but falls short in the number of transactions. mademoisellelash.com and lillylashes.com also have lower revenue and transaction numbers when compared to houseoflashes.com. However, houseoflashes.com has a lower average order value (AOV) compared to lotuslashes.com, velourbeauty.com, and lillylashes.com. In terms of conversion rate, houseoflashes.com outperforms its competitors with a rate ranging from 8.00-8.50%, surpassing the rates of all other similar domains. Despite its lower AOV, houseoflashes.com leads the pack in conversion rate, showcasing its ability to convert sessions into transactions effectively.

#1 mademoisellelash.com
38.1K
Revenue
28.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#2 nikkiajoycosmetics.com
11.5K
Revenue
7.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#3 lillylashes.com
146.2K
Revenue
98.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 lotuslashes.com
6.4K
Revenue
2.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 velourbeauty.com
237.4K
Revenue
37.7K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Top products on houseoflashes.comby revenue

#1 HOL® CLEAR Lash Glue
$10.1
Price
$51.8K
Revenue
#2 Iconic®
$16.5
Price
$30.3K
Revenue
#3 Iconic® Lite
$16.3
Price
$29.2K
Revenue
#4 HOL® DARK Lash Glue
$10
Price
Revenue
#5 Tigress®
$16.5
Price
Revenue
#6 Iconic® Luxe
$19.5
Price
Revenue
#7 Kitty Cat®
$16.3
Price
Revenue
#8 Allura Lite®
$16.4
Price
Revenue
#9 Iconic® Mini
$16.4
Price
Revenue
#10 Purrr™
$16.3
Price
Revenue
#1 HOL® CLEAR Lash Glue
$10.1
Price
$51.8K
Revenue
#2 Iconic®
$16.5
Price
$30.3K
Revenue
#3 Iconic® Lite
$16.3
Price
$29.2K
Revenue
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houseoflashes.com brandsby revenue

1
Logo for house of lashes®House Of Lashes®
2
Logo for house of lashesHouse Of Lashes

houseoflashes.com categoriesby revenue

1
Makeup Tools
3
Apparel & Accessories
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brands overtime comparison

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houseoflashes.com channels

Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.

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houseoflashes.com Google Ads spend

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

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houseoflashes.com country & global rank

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