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Sep 2025
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Home/Insights/Retailers/houseoflashes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for houseoflashes.comhouseoflashes.com

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72.1K
Revenue
Sep 25
39.4K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

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houseoflashes.com Annual Revenue and Growth

houseoflashes.com's annual sales on its online store amounted to $1.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
houseoflashes.com revenue by year

houseoflashes.com's monthly revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced growth of 27%, compared to the preceding three months.

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houseoflashes.com revenue growth for last six months
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Top products on houseoflashes.comby revenue

#1 Iconic® Demi
$27.9
Price
$21.2K
Revenue
#2 Good Karma®
$10.9
Price
$20.9K
Revenue
#3 Purrr®
$26.6
Price
$19.8K
Revenue
#4 Starlet
$13.6
Price
Revenue
#5 Kitty Cat®
$16.3
Price
Revenue
#6 HOL® Dark Lash Glue
$11.4
Price
Revenue
#7 HOL® Clear Lash Glue
$10.8
Price
Revenue
#8 Iconic®
$16.2
Price
Revenue
#9 Iconic® Lite
$16
Price
Revenue
#10 Serene Lite®
$12
Price
Revenue
#1 Iconic® Demi
$27.9
Price
$21.2K
Revenue
#2 Good Karma®
$10.9
Price
$20.9K
Revenue
#3 Purrr®
$26.6
Price
$19.8K
Revenue
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OVERVIEW
In September 2025, houseoflashes.com, operating in the lifestyle and beauty/cosmetics sector, generated online sales revenue of $72,062, surpassing the median of $40,540. With a conversion rate of 3.50-4.00%, it remains competitive against a high of 4.54% in the industry. The average order value (AOV) ranged from $25-50, notably lower than the high of $203. The website attracted 39,394 sessions, significantly higher than the industry median of 18,928 but far behind the top performer, sephora.com, with 45,764,193 sessions, highlighting both strengths and areas for potential growth in this competitive landscape.
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houseoflashes.com competitors

In September 2025, houseoflashes.com stands out in terms of revenue, transactions, and sessions compared to its competitors. With a revenue of $72,062 from 1,508 transactions and 39,394 sessions, houseoflashes.com demonstrates solid performance. In comparison, nikkiajoycosmetics.com lags behind with $7,779 in revenue, 222 transactions, and 5,845 sessions. lillylashes.com performs well with a revenue of $116,397 from 1,357 transactions and 73,429 sessions, but it has a lower conversion rate of 1.50-2.00 compared to houseoflashes.com's 3.50-4.00. lotuslashes.com and velourbeauty.com also fall short in revenue, transactions, and sessions compared to houseoflashes.com, with varying average order values and conversion rates. Overall, houseoflashes.com emerges as a strong competitor in the online lashes market based on the data from September 2025.

nikkiajoycosmetics.com screenshot
#1 nikkiajoycosmetics.com
7.8K
Revenue
5.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
lillylashes.com screenshot
#2 lillylashes.com
116.4K
Revenue
73.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lotuslashes.com screenshot
#3 lotuslashes.com
6.8K
Revenue
2.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
velourbeauty.com screenshot
#4 velourbeauty.com
97.6K
Revenue
24.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
lashify.com screenshot
#5 lashify.com
176.8K
Revenue
264.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Revenue share by device at houseoflashes.com

In September large majority of sales on houseoflashes.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In September large majority of sales on houseoflashes.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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houseoflashes.com channels

Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.

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houseoflashes.com Google Ads spend

Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

Explore houseoflashes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoflashes.com country & global rank

Assess the ranking of houseoflashes.com among other retailers within its primary country and worldwide.

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