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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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95.7K
Revenue
41.5K
Sessions
5.0-5.5%
Conversion rate
$25-50
Average order value
Online only revenue for houseoflashes.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

houseoflashes.com’s revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced decline of 17%, compared to the preceding three months.

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houseoflashes.com revenue decline for last six months
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OVERVIEW
In August 2024, houseoflashes.com in the BEAUTY AND COSMETICS industry had a revenue of $95,694 with a conversion rate of 5.00-5.50% and an AOV of $25-50, while the median revenue was $55,432. The highest revenue in the category was from ulta.com at $83,234,865, and a high AOV was $186. The store had 41,460 sessions, while the highest sessions were at 40,912,844 from sephora.com, and the median sessions were 24,118. A low conversion rate in the category was 1.36% and a low AOV was $48.
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houseoflashes.com competitors

houseoflashes.com falls within the mid-range in terms of revenue compared to its competitors. It generates $95,694 in revenue from 2,219 transactions and 41,460 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 5.00-5.50%. In contrast, lotuslashes.com has lower revenue at $8,383 with 117 transactions and 4,044 sessions, but a higher AOV of $50-75 and a lower conversion rate of 2.50-3.00%. nikkiajoycosmetics.com also has lower revenue at $11,619 but higher transactions and sessions compared to houseoflashes.com, with a similar AOV range and conversion rate. velourbeauty.com leads the pack with significantly higher revenue at $192,554, a higher AOV of $100-125, and a comparable conversion rate. mademoisellelash.com and lillylashes.com have revenue closer to houseoflashes.com but varying AOV and conversion rates, positioning them differently in the market.

#1 mademoisellelash.com
19.5K
Revenue
16.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#2 nikkiajoycosmetics.com
11.6K
Revenue
6.8K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#3 lillylashes.com
154.7K
Revenue
69.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 lotuslashes.com
8.4K
Revenue
4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 velourbeauty.com
192.6K
Revenue
38.1K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Top products on houseoflashes.comby revenue

#1 HOL® CLEAR Lash Glue
$10
Price
$43.8K
Revenue
#2 Iconic®
$16.3
Price
$28.4K
Revenue
#3 Iconic® Lite
$16.3
Price
$28K
Revenue
#4 Tigress®
$16.4
Price
Revenue
#5 HOL® DARK Lash Glue
$10
Price
Revenue
#6 Kitty Cat®
$16.3
Price
Revenue
#7 Iconic® Luxe
$19.2
Price
Revenue
#8 Purrr®
$16.4
Price
Revenue
#9 Iconic® Mini
$16.3
Price
Revenue
#10 Allura Lite®
$16.3
Price
Revenue
#1 HOL® CLEAR Lash Glue
$10
Price
$43.8K
Revenue
#2 Iconic®
$16.3
Price
$28.4K
Revenue
#3 Iconic® Lite
$16.3
Price
$28K
Revenue
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houseoflashes.com brandsby revenue

1
Logo for house of lashes®House Of Lashes®
2
Logo for house of lashesHouse Of Lashes

houseoflashes.com categoriesby revenue

1
Makeup Tools
3
Apparel & Accessories
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brands overtime comparison

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houseoflashes.com channels

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houseoflashes.com Google Ads spend

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

Explore houseoflashes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoflashes.com country & global rank

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