houseoflashes.com
Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.
GRIPS CUSTOMERS & RESEARCH PARTNERS
houseoflashes.com Annual Revenue and Growth
houseoflashes.com's annual sales on its online store amounted to $1.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
houseoflashes.com's monthly revenueOVER TIME
Over the past three months, houseoflashes.com revenue has experienced growth of 62%, compared to the preceding three months.
Top products on houseoflashes.comby revenue
houseoflashes.com competitors
In December 2025, houseoflashes.com generated $97,565 in revenue from 2,081 transactions and 36,383 sessions, with an average order value (AOV) ranging between $25-$50 and a conversion rate of 5.50-6.00%. In comparison, nikkiajoycosmetics.com had a significantly lower revenue of $7,299 with 214 transactions and 5,406 sessions, while lillylashes.com led the pack with $134,295 in revenue from 1,632 transactions and 97,808 sessions, boasting a higher AOV of $75-$100 but a lower conversion rate of 1.50-2.00%. lotuslashes.com and velourbeauty.com also had lower revenues of $6,631 and $97,759, respectively, with varying transaction and session numbers, AOVs, and conversion rates. Despite facing stiff competition, houseoflashes.com managed to maintain a competitive edge with its relatively high revenue, transaction, session numbers, AOV, and conversion rate among its competitors in the lash industry.
Revenue share by device at houseoflashes.com
In December large majority of sales on houseoflashes.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Gain even more insights with the Grips app
houseoflashes.com channels
Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.
houseoflashes.com Google Ads spend
Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoflashes.com devices
Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
