houseoflashes.com
Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.
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houseoflashes.com's revenueOVER TIME
Over the past three months, houseoflashes.com revenue has experienced decline of 1.9%, compared to the preceding three months.
Top products on houseoflashes.comby revenue
houseoflashes.com competitors
In May 2025, House of Lashes (houseoflashes.com) generated a revenue of $57,629 with 951 transactions and 25,322 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, House of Lashes outperformed Lotus Lashes (lotuslashes.com) and Nikkia Joy Cosmetics (nikkiajoycosmetics.com) in terms of revenue, transactions, sessions, AOV, and conversion rate. However, House of Lashes lagged behind Velour Beauty (velourbeauty.com) and Lilly Lashes (lillylashes.com) in revenue and transactions, despite having a higher conversion rate. Velour Beauty had the highest revenue at $113,396 with an AOV of $125-150 and a conversion rate of 2.50-3.00%, while Lilly Lashes had the most transactions at 1,272 and the highest AOV at $100-125. Overall, House of Lashes positioned itself as a strong competitor in the market with a good balance of revenue, transactions, and conversion rate.
Revenue share by device at houseoflashes.com
In May large majority of sales on houseoflashes.com, 65% was finalized on mobile devices, with 35% of sales coming from desktop devices.
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houseoflashes.com channels
Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.
houseoflashes.com Google Ads spend
Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
houseoflashes.com devices
Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
