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Sep 2026
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Home/Insights/Retailers/houseoflashes.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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52.8K
Revenue
Sep 26
28.4K
Sessions
Sep 26
3.5-4.0%
Conv. rate
Sep 26
$25-50
AOV
Sep 26
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Houseoflashes.com is a digital retail platform that offers an extensive range of false eyelashes. The website features a variety of lashes, including natural-looking, dramatic, and specialty designs. They also sell lash adhesive and a selection of eye makeup tools. The site provides online ordering and shipping services.

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houseoflashes.com Annual Revenue and Growth

houseoflashes.com's annual sales on its online store amounted to $801.5K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$801.5K
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
houseoflashes.com revenue by year

houseoflashes.com's monthly revenueOVER TIME
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Over the past three months, houseoflashes.com revenue has experienced decline of 8%, compared to the preceding three months.

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houseoflashes.com revenue decline for last six months
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OVERVIEW
houseoflashes.com performs notably well in the beauty and cosmetics category compared to the average store in the beauty and cosmetics category. In September 2026, it generated $52,800 in online sales, exceeding the average store's $35,500. Its conversion rate of 3.50-4.00% falls within the typical range of 1.06% to 4.56%. The average order value (AOV) ranges from $25-50, which is below the category's typical range of $50 to $214. Additionally, houseoflashes.com had 28,400 sessions, significantly higher than the average store's 14,500 sessions.
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houseoflashes.com competitors

In stark contrast to houseoflashes.com, lillylashes.com achieves a remarkable revenue of $115,000, significantly surpassing houseoflashes.com's $52,800. As of September 2026, houseoflashes.com registers 1,104 transactions, placing it second among competitors, while lillylashes.com leads with 1,342 transactions. In terms of sessions, houseoflashes.com holds its ground with 28,400 sessions, trailing behind lillylashes.com’s impressive 72,600 sessions. The average order value (AOV) for houseoflashes.com ranges between $25-50, similar to nikkiajoycosmetics.com's $25-50, but notably lower than lillylashes.com’s higher range of $75-100. Conversion rates for houseoflashes.com fall between 3.50-4.00%, which matches nikkiajoycosmetics.com, while other competitors like lillylashes.com trail with rates of 1.50-2.00%. Overall, houseoflashes.com maintains a competitive presence, particularly in transactions and conversion rates.

mademoisellelash.com screenshot
#1 mademoisellelash.com
1.7K
Revenue
853.3
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
nikkiajoycosmetics.com screenshot
#2 nikkiajoycosmetics.com
5.8K
Revenue
3.9K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
lillylashes.com screenshot
#3 lillylashes.com
115.1K
Revenue
72.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lotuslashes.com screenshot
#4 lotuslashes.com
5K
Revenue
1.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
velourbeauty.com screenshot
#5 velourbeauty.com
102.1K
Revenue
22.7K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
houseoflashes.com vs top market performers
houseoflashes.com
top retailers
conversion rate vs average order value for houseoflashes.com and its competitors
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Industries houseoflashes.com operates in

houseoflashes.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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houseoflashes.com channels

Identify top traffic channels that drive growth for houseoflashes.comand discover how performance of traffic channels has changed over time.

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houseoflashes.com Google Ads spend

Evaluate houseoflashes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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houseoflashes.com devices

Review houseoflashes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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houseoflashes.com top markets

Explore houseoflashes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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houseoflashes.com country & global rank

Assess the ranking of houseoflashes.com among other retailers within its primary country and worldwide.

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