Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

lilacst.com

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227.2K

Revenue

237K

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for lilacst.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

lilacst.com’s revenueOVER TIME
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Over the past three months, lilacst.com revenue has experienced decline of 42%, compared to the preceding three months.

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lilacst.com revenue decline for last six months

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OVERVIEW

In August 2024, lilacst.com in the BEAUTY AND COSMETICS industry had a revenue of $227,173, with a median revenue of $55,432. The conversion rate was between 1.50-2.00%, with a high of 4.4% and a low of 1.36%. The average order value (AOV) was $50-75, with a high of $186 and a low of $48. There were 236,959 sessions on the site, compared to 40,912,844 sessions on sephora.com and a median of 24,118 in the industry.

lilacst.com competitors

When comparing lilacst.com to its competitors in the false eyelash industry, several key metrics stand out. In terms of revenue, lilacst.com leads the pack with $227,173, followed by lillylashes.com at $154,682 and falseeyelashes.co.uk at $139,355. However, lashify.com has the highest number of transactions at 5,020, while lilacst.com follows closely behind with 4,405. In regard to sessions, lashify.com takes the lead with 395,702, while lilacst.com has 236,959 sessions. When looking at the average order value (AOV), lashaffair.com has the highest at $225-$250, followed by lilacst.com at $50-$75. Conversion rates vary, with falseeyelashes.co.uk leading at 3.00-3.50%, followed by gladgirl.com at 2.50-3.00% and lilacst.com at 1.50-2.00%. Overall, lilacst.com demonstrates strong performance across multiple metrics but faces stiff competition in certain areas.

#1 lashify.com

420.4K

Revenue

395.7K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#2 lashaffair.com

25.7K

Revenue

7.8K

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

#3 falseeyelashes.co.uk

139.4K

Revenue

98.4K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

#4 gladgirl.com

60.1K

Revenue

18.6K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 lillylashes.com

154.7K

Revenue

69.2K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lilacst.com vs top market performers

lilacst.com

top retailers

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lilacst.com brandsby revenue

Lilac St.

Top retailers:amazon.com

lilacst.com categoriesby revenue

Makeup Tools

Top retailers:lumens.com amazon.com lowes.com

Arts & Entertainment

Top retailers:shein.co.uk ebay.co.uk ebay.com

Eye Makeup

Top retailers:thrivecausemetics.com amazon.com ulta.com

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Top retailers:temu.com farfetch.com macys.com

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lilacst.com channels

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lilacst.com Google Ads spend

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lilacst.com devices

Review lilacst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lilacst.com top markets

Explore lilacst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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