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May 2025
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Home/Insights/Retailers/lilacst.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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204.2K
Revenue
157.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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lilacst.com's revenueOVER TIME
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Over the past three months, lilacst.com revenue has experienced decline of 13%, compared to the preceding three months.

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lilacst.com revenue decline for last six months
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OVERVIEW
In May 2025, lilacst.com in the BEAUTY AND COSMETICS industry generated $204,192 in online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. This places them above the median revenue of $46,882, but below the top player ulta.com, which made $96,002,620. Their sessions totaled 157,500, surpassing the median of 19,997. The conversion rate is below the high of 4.51% but above the low of 1.17%. The AOV falls below the high of $213 and above the low of $53. sephora.com had the highest number of sessions at 38,510,361.
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lilacst.com competitors

In May 2025, lilacst.com outperformed its competitors in terms of revenue, with a total of $204,192 compared to the closest competitor lashify.com at $264,808. However, in terms of transactions and sessions, lilacst.com had 4,241 transactions and 157,500 sessions, falling behind lashify.com with 2,965 transactions and 209,761 sessions. lilacst.com also had a lower average order value (AOV) range of $25-50, whereas lashaffair.com had the highest AOV range of $225-250. The conversion rate for lilacst.com was in the mid-range at 2.50-3.00, while lashaffair.com had the highest conversion rate at 3.50-4.00. Overall, lilacst.com showed strong revenue performance but lagged behind in transactions, sessions, AOV, and conversion rate compared to its competitors in the false eyelashes market.

lashify.com screenshot
#1 lashify.com
264.8K
Revenue
209.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
lashaffair.com screenshot
#2 lashaffair.com
39.4K
Revenue
10.9K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
falseeyelashes.co.uk screenshot
#3 falseeyelashes.co.uk
147.5K
Revenue
72.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
gladgirl.com screenshot
#4 gladgirl.com
46.7K
Revenue
12.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
lillylashes.com screenshot
#5 lillylashes.com
127.4K
Revenue
65.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lilacst.com vs top market performers
lilacst.com
top retailers
conversion rate vs average order value for lilacst.com and its competitors
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Revenue share by device at lilacst.com

In May large majority of sales on lilacst.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on lilacst.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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brands overtime comparison

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lilacst.com channels

Identify top traffic channels that drive growth for lilacst.comand discover how performance of traffic channels has changed over time.

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lilacst.com Google Ads spend

Evaluate lilacst.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lilacst.com devices

Review lilacst.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lilacst.com top markets

Explore lilacst.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lilacst.com country & global rank

Assess the ranking of lilacst.com among other retailers within its primary country and worldwide.

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