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Dec 2025
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Home/Insights/Retailers/unterwegs.biz
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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835.9K
Revenue
Dec 25
188.4K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Unterwegs.biz is an online retail store focused on providing travel gear and outdoor apparel. The website offers a wide range of products that cater to outdoor enthusiasts and travelers, including hiking gear, clothing, backpacks, camping equipment, and accessories. They emphasize functional, high-quality items from renowned brands on their platform.

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unterwegs.biz Annual Revenue and Growth

unterwegs.biz's annual sales on its online store amounted to $15.6M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
unterwegs.biz revenue by year

unterwegs.biz's monthly revenueOVER TIME
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Over the past three months, unterwegs.biz revenue has experienced decline of 7.7%, compared to the preceding three months.

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unterwegs.biz revenue decline for last six months
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OVERVIEW
In December 2025, unterwegs.biz, a sports industry online store, generated $835,853 in revenue, significantly surpassing the median of $90,105, while its conversion rate ranged from 2.50% to 3.00%, just shy of the industry high of 3.13%. The average order value (AOV) stood between $125 and $150, compared to a peak AOV of $535 in the sector. The store recorded 188,367 sessions, considerably above the median of 34,350 but dwarfed by dickssportinggoods.com, which led with 64,737,034 sessions, highlighting the competitive landscape in the sports e-commerce space.
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unterwegs.biz competitors

In December 2025, unterwegs.biz reported a revenue of $835,853 with 5,640 transactions and 188,367 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. When comparing these metrics to its competitors, we see that naturzeit.com had a revenue of $382,328 with 2,412 transactions and 120,143 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. In contrast, globetrotter.de had a significantly higher revenue of $3,994,042 with 20,683 transactions and 1,452,196 sessions, showing an AOV of $175-200 and a conversion rate of 1.00-1.50%. While tapir-store.de and outdoortrends.de fell behind in revenue compared to unterwegs.biz, all competitors exhibited similar AOV and conversion rate ranges. Despite the tough competition, unterwegs.biz holds its own with a strong performance in revenue and conversion rate.

naturzeit.com screenshot
#1 naturzeit.com
382.3K
Revenue
120.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
globetrotter.de screenshot
#2 globetrotter.de
4M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
tapir-store.de screenshot
#3 tapir-store.de
78.1K
Revenue
36.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
outdoortrends.de screenshot
#4 outdoortrends.de
245.2K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bergfreunde.de screenshot
#5 bergfreunde.de
35.1M
Revenue
5.2M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
unterwegs.biz vs top market performers
unterwegs.biz
top retailers
conversion rate vs average order value for unterwegs.biz and its competitors
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unterwegs.biz channels

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unterwegs.biz Google Ads spend

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unterwegs.biz devices

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unterwegs.biz top markets

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unterwegs.biz country & global rank

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