fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $47.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced decline of 33%, compared to the preceding three months.
fjallraven.com competitors
In May 2026, fjallraven.com achieved impressive metrics with a revenue of $2,565,209, driven by 16,423 transactions from 1,663,848 sessions, reflecting a conversion rate of 0.50-1.00% and an average order value (AOV) of $150-175. In contrast, competitor unterwegs.biz generated $948,679 with 6,218 transactions and a higher conversion rate of 3.00-3.50% from 183,287 sessions, maintaining a similar AOV of $150-175. Another competitor, markenkoffer.de, earned $143,539 through 1,042 transactions, but its conversion rate matched fjallraven's at 0.50-1.00%. Meanwhile, rucksack.de struggled with a low revenue of $4,071, a low AOV of $75-100, and a conversion rate of 2.00-2.50%. Overall, fjallraven.com outperformed many competitors in revenue and sessions while maintaining a solid conversion rate, though others like unterwegs.biz excelled in conversion efficiency.
Revenue share by device at fjallraven.com
In May large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fjallraven.com operates in
fjallraven.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
