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May 2025
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Home/Insights/Retailers/fjallraven.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for fjallraven.comfjallraven.com

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3.5M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.

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fjallraven.com's revenueOVER TIME
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Over the past three months, fjallraven.com revenue has experienced decline of 33%, compared to the preceding three months.

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fjallraven.com revenue decline for last six months
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OVERVIEW
In May 2025, fjallraven.com, in the FASHION AND APPAREL industry, recorded $3,527,349 in online sales revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $175-200. This places it well below the largest store shein.com, which had $731,622,726 in revenue and an AOV of $415. fjallraven.com saw 1,941,771 sessions, while the median in the industry was 33,223. The high and low conversion rates were 3.09% and 0.67% respectively, and the AOVs were $415 and $82.
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fjallraven.com competitors

In May 2025, fjallraven.com generated $3,527,349 in revenue from 20,122 transactions with 1,941,771 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. When compared to its competitors, fjallraven.com falls behind in terms of revenue and transactions but maintains a similar AOV and conversion rate. rucksack.de generated $9,073 from 145 transactions and 7,511 sessions with an AOV of $50-75 and a conversion rate of 1.50-2.00%. unterwegs.biz outperformed fjallraven.com with $709,590 in revenue from 4,701 transactions and 152,597 sessions, boasting an AOV of $150-175 and a conversion rate of 3.00-3.50%. markenkoffer.de and kofferworld.de also exceeded fjallraven.com in revenue and transactions, with varying AOV and conversion rates.

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fjallraven.com vs top market performers
fjallraven.com
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conversion rate vs average order value for fjallraven.com and its competitors
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Revenue share by device at fjallraven.com

In May large majority of sales on fjallraven.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on fjallraven.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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fjallraven.com channels

Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.

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fjallraven.com Google Ads spend

Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fjallraven.com devices

Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fjallraven.com top markets

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fjallraven.com country & global rank

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