fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $54.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 26%, compared to the preceding three months.
fjallraven.com competitors
When comparing fjallraven.com to its competitors in November 2025, we see that fjallraven.com has a revenue of $5,411,443 from 32,196 transactions and 2,992,351 sessions. The average order value (AOV) falls between $150-$175, with a conversion rate of 1.00-1.50%. In contrast, kofferworld.de generates $8,236 in revenue from 19 transactions and 834 sessions, with an AOV of $425-$450 and a conversion rate of 2.00-2.50%. unterwegs.biz brings in $839,824 from 5,591 transactions and 183,850 sessions, with an AOV matching fjallraven.com and a higher conversion rate of 3.00-3.50%. markenkoffer.de has a revenue of $243,552 from 2,214 transactions and 117,297 sessions, with a lower AOV of $100-$125 but a similar conversion rate of 1.50-2.00%. Overall, fjallraven.com's metrics fall in line with some competitors while being surpassed by others in terms of revenue, transactions, and conversion rate.
Revenue share by device at fjallraven.com
In November large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
