fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $47.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 14%, compared to the preceding three months.
fjallraven.com competitors
In January 2026, fjallraven.com reported a revenue of $4,212,116 with 24,833 transactions and 2,311,141 sessions. The average order value (AOV) ranged from $150-175, and the conversion rate was between 1.00-1.50%. Comparing fjallraven.com to its competitors, kofferworld.de had a revenue of $4,361 with 10 transactions and 350 sessions, an AOV of $425-450, and a conversion rate of 2.50-3.00%. unterwegs.biz generated $609,268 in revenue from 4,131 transactions and 145,329 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. rucksack.de had a revenue of $1,490 with 17 transactions and 541 sessions, an AOV of $75-100, and a conversion rate of 3.00-3.50%. markenkoffer.de saw a revenue of $260,236 from 2,396 transactions and 119,908 sessions, an AOV of $100-125, and a conversion rate of 1.50-2.00%. Overall, fjallraven.com had the highest revenue and number of sessions among its competitors, although kofferworld.de had a higher AOV and conversion rate.
Revenue share by device at fjallraven.com
In January large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
