fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $54.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 21%, compared to the preceding three months.
fjallraven.com competitors
In September 2025, fjallraven.com generated a revenue of 3,965,392 with 24,558 transactions and 1,960,875 sessions, boasting an average order value (AOV) of 150-175 and a conversion rate of 1.00-1.50. Comparing this to its competitors, kofferworld.de had a revenue of 152,676 with 539 transactions and 24,296 sessions, a higher AOV of 275-300, and a conversion rate of 2.00-2.50. unterwegs.biz performed better with a revenue of 1,012,531, 6,847 transactions, 223,391 sessions, an AOV of 125-150, and a conversion rate of 3.00-3.50. rucksack.de and markenkoffer.de lagged behind fjallraven.com with lower revenues, transactions, and sessions, as well as varying AOVs and conversion rates. Overall, fjallraven.com stood out in terms of revenue, transactions, and sessions, but had a lower AOV and conversion rate compared to some competitors.
Revenue share by device at fjallraven.com
In September large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
