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Jun 2025
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Home/Insights/Retailers/fjallraven.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for fjallraven.comfjallraven.com

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3.2M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.

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fjallraven.com's revenueOVER TIME
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Over the past three months, fjallraven.com revenue has experienced decline of 17%, compared to the preceding three months.

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fjallraven.com revenue decline for last six months
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OVERVIEW
In June 2025, fjallraven.com in the FASHION AND APPAREL industry had a revenue of $3,195,220, a conversion rate of 1.00-1.50%, an AOV of $150-175, and 1,657,884 sessions. The highest online store in the industry was shein.com with a revenue of $800,487,682, a conversion rate of 3.04%, an AOV of $405, and 269,380,116 sessions. The median revenue in the industry was $77,815, the median conversion rate was 0.65%, the median AOV was $150-175, and the median sessions were 31,714.
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fjallraven.com competitors

In June 2025, fjallraven.com generated a revenue of $3,195,220 with 18,713 transactions and 1,657,884 sessions. The average order value (AOV) ranged from $150 to $175, and the conversion rate was between 1.00% and 1.50%. Comparing this to its competitors, rucksack.de had a revenue of $9,316 with 137 transactions and 7,316 sessions, with an AOV of $50-$75 and a conversion rate of 1.50% to 2.00%. On the other hand, unterwegs.biz had a revenue of $795,628 with 5,183 transactions and 162,232 sessions, an AOV of $150-$175, and a conversion rate of 3.00% to 3.50%. markenkoffer.de, kofferworld.de, and outnorth.de had varying performance metrics as well, with differences in revenue, transactions, sessions, AOV, and conversion rates compared to fjallraven.com. Overall, fjallraven.com falls within the range of its competitors in terms of revenue and AOV but may need to improve its conversion rate and session numbers to stay competitive in the market.

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fjallraven.com vs top market performers
fjallraven.com
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conversion rate vs average order value for fjallraven.com and its competitors
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Revenue share by device at fjallraven.com

In June large majority of sales on fjallraven.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on fjallraven.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels

Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.

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fjallraven.com Google Ads spend

Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fjallraven.com devices

Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fjallraven.com top markets

Explore fjallraven.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fjallraven.com country & global rank

Assess the ranking of fjallraven.com among other retailers within its primary country and worldwide.

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