fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $47.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced decline of 32%, compared to the preceding three months.
fjallraven.com competitors
In April 2026, fjallraven.com generated a revenue of $2,974,382 from 18,195 transactions across 1,685,659 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, unterwegs.biz reported significantly lower revenue at $708,385 with 4,525 transactions and 151,027 sessions, achieving a higher conversion rate of 2.50-3.00% and the same AOV range. Conversely, markenkoffer.de fell behind, with only $122,104 in revenue from 852 transactions across 121,155 sessions, translating to a lower AOV of $125-150 and a conversion rate of 0.50-1.00%. Overall, while fjallraven.com leads in revenue and transaction volume, unterwegs.biz benefits from a more effective conversion strategy, suggesting opportunities for improvement in fjallraven's customer engagement.
Revenue share by device at fjallraven.com
In April large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
