fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $54.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 23%, compared to the preceding three months.
fjallraven.com competitors
In October 2025, fjallraven.com outperformed some of its competitors in certain metrics. fjallraven.com had a revenue of $4,348,624 from 26,029 transactions and 2,294,533 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, kofferworld.de had a revenue of $75,857 from 240 transactions and 9,730 sessions, with an AOV of $300-325 and a conversion rate of 2.00-2.50%. unterwegs.biz performed better with a revenue of $824,911 from 5,496 transactions and 184,197 sessions, but had a similar AOV of $150-175 and a higher conversion rate of 2.50-3.00%. rucksack.de had lower revenue and sessions compared to fjallraven.com, with a lower AOV of $75-100 and a conversion rate of 2.00-2.50%. markenkoffer.de had a revenue of $237,587 from 2,100 transactions and 156,876 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%.
Revenue share by device at fjallraven.com
In October large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
