fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $54.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 24%, compared to the preceding three months.
fjallraven.com competitors
In December 2025, fjallraven.com reported a revenue of $4,751,741 from 30,408 transactions and 2,529,130 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 1.00-1.50%. When compared to its competitors, kofferworld.de generated $5,305 in revenue from 12 transactions and 508 sessions, with an AOV of $425-450 and a conversion rate of 2.00-2.50%. unterwegs.biz recorded a revenue of $835,853 from 5,640 transactions and 188,367 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. markenkoffer.de saw a revenue of $266,268 from 2,459 transactions and 124,396 sessions, with an AOV of $100-125 and a conversion rate of 1.50-2.00%. fjallraven.com outperformed its competitors in terms of revenue and sessions, although it had a lower AOV and conversion rate than kofferworld.de.
Revenue share by device at fjallraven.com
In December large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
