fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $54.3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced growth of 13%, compared to the preceding three months.
fjallraven.com competitors
In August 2025, fjallraven.com generated a revenue of $4,268,783 from 24,906 transactions and 2,354,813 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 1.00% and 1.50%. Comparing this data to its competitors, kofferworld.de stands out with a revenue of $300,759 from 1,092 transactions and 46,123 sessions, offering a higher AOV of $275 to $300 and a conversion rate of 2.00% to 2.50%. On the other hand, unterwegs.biz performed well with a revenue of $852,559 from 5,810 transactions and 191,865 sessions, boasting a lower AOV of $125 to $150 but a higher conversion rate of 3.00% to 3.50%. rucksack.de and markenkoffer.de had lower revenues and metrics compared to fjallraven.com and its top competitors in the outdoor gear industry.
Revenue share by device at fjallraven.com
In August large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
