fjallraven.com
fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.
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fjallraven.com Annual Revenue and Growth
fjallraven.com's annual sales on its online store amounted to $47.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
fjallraven.com's monthly revenueOVER TIME
Over the past three months, fjallraven.com revenue has experienced decline of 13%, compared to the preceding three months.
fjallraven.com competitors
In July 2026, unterwegs.biz reported $1 million in revenue from 6,664 transactions across 219,000 sessions, with an impressive conversion rate of 3.00-3.50%. In contrast, fjallraven.com significantly outperformed its competitors, generating $3.5 million from 20,900 transactions during 2.1 million sessions. This places fjallraven.com first among six competitors, leading unterwegs.biz by $2.5 million in revenue and by 14,200 transactions. While the average order value (AOV) for both fjallraven.com and unterwegs.biz aligns at $150-175, fjallraven.com’s conversion rate of 0.50-1.00% falls behind that of unterwegs.biz. Other competitors like kofferworld.de and rucksack.de lag far behind in both revenue and transactions, underscoring fjallraven.com's dominant market position.
Revenue share by device at fjallraven.com
In July large majority of sales on fjallraven.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fjallraven.com operates in
fjallraven.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fjallraven.com channels
Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.
fjallraven.com Google Ads spend
Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fjallraven.com devices
Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
