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Jul 2025
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Home/Insights/Retailers/fjallraven.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for fjallraven.comfjallraven.com

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3.5M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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fjallraven.com is an online platform that offers a range of outdoor clothing and equipment. The website showcases products like backpacks, jackets, trousers, and accessories. Their inventory features high-quality items designed for various outdoor activities, including hiking, camping, and exploring nature. Overall, fjallraven.com provides a convenient platform for purchasing outdoor gear.

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fjallraven.com's revenueOVER TIME
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Over the past three months, fjallraven.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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fjallraven.com revenue growth for last six months
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OVERVIEW
In July 2025, fjallraven.com in the FASHION AND APPAREL industry had online sales revenue of $3,470,509, with a conversion rate of 0.50-1.00% and an AOV of $175-200. The store recorded 1,969,522 sessions, compared to shein.com's 294,721,604 sessions. The median revenue in the industry was $82,875, the highest online store revenue was $817,680,251 from shein.com, the highest conversion rate was 2.96%, the lowest conversion rate was 0.62%, the highest AOV was $402, and the lowest AOV was $82.
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fjallraven.com competitors

In July 2025, fjallraven.com outperformed its competitors in terms of revenue, with a total of $3,470,509 compared to its closest competitor unterwegs.biz with $844,116. fjallraven.com also had the highest number of transactions at 19,651, followed by markenkoffer.de with 1,654 transactions. In sessions, fjallraven.com led the pack with 1,969,522 sessions, while rucksack.de had the lowest at 5,280 sessions. When looking at Average Order Value (AOV), fjallraven.com fell within the mid-range at $175-200, whereas outnorth.de had the highest AOV at $300-325. In terms of conversion rate, fjallraven.com fell within the average range at 0.50-1.00%, with unterwegs.biz having the highest conversion rate at 3.00-3.50%. Overall, fjallraven.com showed strong performance across multiple metrics compared to its competitors in July 2025.

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fjallraven.com vs top market performers
fjallraven.com
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conversion rate vs average order value for fjallraven.com and its competitors
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Revenue share by device at fjallraven.com

In July large majority of sales on fjallraven.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fjallraven.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fjallraven.com channels

Identify top traffic channels that drive growth for fjallraven.comand discover how performance of traffic channels has changed over time.

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fjallraven.com Google Ads spend

Evaluate fjallraven.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fjallraven.com devices

Review fjallraven.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fjallraven.com top markets

Explore fjallraven.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fjallraven.com country & global rank

Assess the ranking of fjallraven.com among other retailers within its primary country and worldwide.

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