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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

jack-wolfskin.de

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443K

Revenue

Jul 26

221.7K

Sessions

Jul 26

1.0-1.5%

Conv. rate

Jul 26

$150-175

AOV

Jul 26

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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jack-wolfskin.de Annual Revenue and Growth

jack-wolfskin.de's annual sales on its online store amounted to $15.5M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$15.5M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

jack-wolfskin.de's monthly revenueOVER TIME
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Over the past three months, jack-wolfskin.de revenue has experienced growth of 3.7%, compared to the preceding three months.

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jack-wolfskin.de revenue growth for last six months

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OVERVIEW

In July 2026, jack-wolfskin.de attracted 222,000 sessions, significantly higher than the typical fashion and apparel retailer's 28,400 sessions. The site's revenue for online sales reached $443,000, surpassing the typical fashion and apparel retailer's $71,300. Its conversion rate stands at 1.00-1.50%, which falls within the typical fashion and apparel category's range of 0.66% to 3.1%. Additionally, jack-wolfskin.de's average order value (AOV) is $150-175, also within the typical fashion and apparel retailer's AOV range of $84 to $403.

jack-wolfskin.de competitors

The most significant gap between jack-wolfskin.de and its competitor bergfreunde.de is in revenue, with jack-wolfskin.de trailing by $29 million. As of July 2026, jack-wolfskin.de reported $443,000 in revenue, while bergfreunde.de dominated with $29.4 million. In transactions, jack-wolfskin.de had 2,793 compared to bergfreunde.de’s 175,000, lagging by 172,000. Furthermore, in terms of sessions, jack-wolfskin.de saw 222,000, which is a stark contrast to bergfreunde.de’s 5.7 million sessions, trailing by 5.5 million. Despite similar AOV ranges of $150-175, jack-wolfskin.de's conversion rate of 1.00-1.50% is lower than bergfreunde.de’s 3.00-3.50%, reflecting its challenges in the competitive landscape.

#1 bergfreunde.de

29.4M

Revenue

5.7M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#2 naturzeit.com

333.2K

Revenue

98.7K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 bergzeit.de

9.5M

Revenue

2.6M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 globetrotter.de

4.3M

Revenue

1.4M

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#5 sportscheck.com

Revenue

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

jack-wolfskin.de vs top market performers

jack-wolfskin.de

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Revenue share by device at jack-wolfskin.de

In July large majority of sales on jack-wolfskin.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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jack-wolfskin.de channels

Identify top traffic channels that drive growth for jack-wolfskin.deand discover how performance of traffic channels has changed over time.

jack-wolfskin.de Google Ads spend

Evaluate jack-wolfskin.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

jack-wolfskin.de devices

Review jack-wolfskin.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

jack-wolfskin.de top markets

Explore jack-wolfskin.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.