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Oct 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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503.6K
Revenue
Oct 25
292.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com Annual Revenue and Growth

tomboyx.com's annual sales on its online store amounted to $17.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tomboyx.com revenue by year

tomboyx.com's monthly revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 42%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In October 2025, tomboyx.com generated impressive online sales of $503,614, significantly exceeding the lifestyle/fashion and apparel median of $80,524, with a conversion rate between 2.50-3.00%, close to the high benchmark of 3.36%. The average order value (AOV) ranged from $50-75, slightly below the industry high of $378. With 292,853 sessions, tomboyx.com notably surpassed the median of 33,163, although still below industry leader shein.com’s staggering 321,650,758 sessions, showcasing strong performance in a competitive market.
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tomboyx.com competitors

In October 2025, tomboyx.com has a revenue of $503,614 with 7,950 transactions and 292,853 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, its competitors vary in performance. meundies.com leads in revenue with $2,235,526 and has the highest number of transactions and sessions at 22,460 and 1,237,122 respectively. thirdlove.com excels in AOV at $125-150 and conversion rate at 4.00-4.50%, with revenue of $3,724,230 from 28,037 transactions and 678,994 sessions. yourparade.com and tomboyx.com are closely matched in terms of revenue and sessions, with similar AOV and conversion rates. wamaunderwear.com and underworks.com have lower revenue and session numbers compared to tomboyx.com, with higher AOVs but lower conversion rates.

meundies.com screenshot
#1 meundies.com
2.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
69.7K
Revenue
45.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
yourparade.com screenshot
#3 yourparade.com
424.5K
Revenue
132.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#4 thirdlove.com
3.7M
Revenue
679K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
180.8K
Revenue
60.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In October large majority of sales on tomboyx.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on tomboyx.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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