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Jan 2026
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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661.9K
Revenue
Jan 26
467.9K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com Annual Revenue and Growth

tomboyx.com's annual sales on its online store amounted to $9.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$9.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tomboyx.com revenue by year

tomboyx.com's monthly revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced growth of 74%, compared to the preceding three months.

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tomboyx.com revenue growth for last six months
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OVERVIEW
In January 2026, tomboyx.com achieved $661,879 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate of 2.00-2.50%, just below the industry high of 3.1%. The site's average order value (AOV) ranged from $50-75, lower than the high AOV of $390 in the category. With 467,861 sessions, tomboyx.com outperformed the median of 38,909 but remained far behind industry leader shein.com, which recorded $809,875,018 in revenue and 279,580,739 sessions, highlighting tomboyx.com’s growth potential in the competitive fashion landscape.
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tomboyx.com competitors

When comparing tomboyx.com to its competitors in January 2026, we see that TomboyX falls behind in terms of revenue with $661,879, compared to thirdlove.com leading with $5,776,616. However, TomboyX excels in the number of transactions with 9,431, beating out wamaunderwear.com with only 1,506 transactions. In sessions, tomboyx.com holds a respectable 467,861 sessions, although under thirdlove.com's 858,395. The Average Order Value (AOV) for TomboyX ranges between $50-75, placing it in the mid-range compared to yourparade.com with an AOV of $200-225. Finally, in conversion rate, TomboyX sits within the range of 2.00-2.50%, equal to underworks.com. Overall, TomboyX demonstrates strong performance in transactions and conversion rate, while there is room for growth in revenue and AOV to catch up to its leading competitors.

meundies.com screenshot
#1 meundies.com
3.1M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
145.4K
Revenue
94.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
yourparade.com screenshot
#3 yourparade.com
16K
Revenue
3.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
thirdlove.com screenshot
#4 thirdlove.com
5.8M
Revenue
858.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
201.4K
Revenue
60.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In January large majority of sales on tomboyx.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on tomboyx.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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