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Jul 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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781.7K
Revenue
575.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com's revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 9.2%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In July 2025, tomboyx.com in the FASHION AND APPAREL industry saw online sales revenue of $781,706, with a conversion rate of 1.50-2.00% and an AOV of $75-100. The store had 575,647 sessions, far less than the leading shein.com with 294,721,604 sessions. In terms of revenue, tomboyx.com outperformed the median by a large margin, while falling short of shein.com's massive sales. Despite a moderate conversion rate and AOV, the number of sessions for tomboyx.com exceeded the median for the industry, indicating strong user engagement and potential for growth.
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tomboyx.com competitors

In July 2025, tomboyx.com generated $781,706 in revenue from 10,284 transactions and 575,647 sessions, with an Average Order Value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, meundies.com leads the pack with $2,857,209 in revenue from 25,694 transactions and 1,507,704 sessions, similar AOV and conversion rate. yourparade.com also outperforms tomboyx.com with $646,403 in revenue from 5,262 transactions and 242,381 sessions, boasting a higher conversion rate of 2.00-2.50%. thirdlove.com stands out with $5,020,445 in revenue from 36,784 transactions and 1,031,728 sessions, showcasing a higher AOV of $125-150 and a robust conversion rate of 3.50-4.00%. Overall, while tomboyx.com holds its ground in the market, there is room for growth in terms of revenue, transactions, and sessions to compete with the top players like thirdlove.com and meundies.com.

meundies.com screenshot
#1 meundies.com
2.9M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
94.6K
Revenue
117.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
yourparade.com screenshot
#3 yourparade.com
646.4K
Revenue
242.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#4 thirdlove.com
5M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
199.7K
Revenue
92.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In July large majority of sales on tomboyx.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on tomboyx.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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