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May 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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799.2K
Revenue
448.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com's revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 16%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In May 2025, tomboyx.com in the FASHION AND APPAREL industry generated a revenue of $799,242 with a conversion rate of 2.00-2.50% and an AOV of $50-75, having 448,240 sessions. Compared to the industry median revenue of $81,783, tomboyx.com performed significantly better. However, the top store shein.com surpassed tomboyx.com with $731,622,726 in revenue and 224,142,058 sessions. Despite not having the highest metrics, tomboyx.com's performance indicates a strong presence in the market, with room for growth in conversion rate and AOV.
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tomboyx.com competitors

In May 2025, tomboyx.com stands out with a revenue of $799,242 generated from 10,696 transactions and 448,240 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate between 2.00% to 2.50%. When compared to its competitors, thirdlove.com leads the pack with a revenue of $5,594,226 from 42,156 transactions and 898,728 sessions, boasting an AOV of $125 to $150 and a high conversion rate of 4.50% to 5.00%. meundies.com follows with $2,805,503 in revenue from 25,453 transactions and 1,242,864 sessions, offering an AOV of $100 to $125 and a similar conversion rate as tomboyx.com. Despite tomboyx.com's strong performance, it falls behind in revenue compared to thirdlove.com and meundies.com, indicating potential areas for growth in transaction volume and sessions.

meundies.com screenshot
#1 meundies.com
2.8M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
94.7K
Revenue
52.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
yourparade.com screenshot
#3 yourparade.com
745.3K
Revenue
211.6K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#4 thirdlove.com
5.6M
Revenue
898.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
208.9K
Revenue
92.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In May large majority of sales on tomboyx.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

In May large majority of sales on tomboyx.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.
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brands overtime comparison

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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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