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Aug 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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488.1K
Revenue
Aug 25
405.4K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com Annual Revenue and Growth

tomboyx.com's annual sales on its online store amounted to $17.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tomboyx.com revenue by year

tomboyx.com's monthly revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 23%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In August 2025, tomboyx.com in the FASHION AND APPAREL industry had a revenue of $488,084, with a median of $77,469, and shein.com leading at $865,065,186. The conversion rate was 1.50-2.00%, with a high of 3.01% and a low of 0.62%. The average order value (AOV) was $50-75, with a high of $393 and a low of $75. There were 405,423 sessions, significantly less than the highest of 323,426,413 from shein.com, but above the median of 36,717.
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tomboyx.com competitors

In August 2025, tomboyx.com generated a revenue of $488,084 from 7,098 transactions with 405,423 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When compared to its competitors, tomboyx.com falls behind in terms of revenue generation. meundies.com leads the pack with a revenue of $2,193,308 from 21,013 transactions and 1,212,106 sessions, featuring a higher AOV of $100-125 but a similar conversion rate. thirdlove.com also outperforms tomboyx.com significantly with a revenue of $4,801,987, driven by 36,817 transactions and 1,022,463 sessions, displaying the highest AOV range of $125-150 and an impressive conversion rate of 3.50-4.00%. In terms of revenue, tomboyx.com ranks lower among its competitors but holds its own with a competitive conversion rate.

meundies.com screenshot
#1 meundies.com
2.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
71.7K
Revenue
94.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
yourparade.com screenshot
#3 yourparade.com
615.8K
Revenue
245.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#4 thirdlove.com
4.8M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
177.3K
Revenue
92.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In August large majority of sales on tomboyx.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on tomboyx.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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