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Nov 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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863.1K
Revenue
Nov 25
494.5K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com Annual Revenue and Growth

tomboyx.com's annual sales on its online store amounted to $17.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tomboyx.com revenue by year

tomboyx.com's monthly revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 15%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In November 2025, tomboyx.com generated $863,073 in revenue, significantly exceeding the FASHION AND APPAREL median of $93,064, while achieving a conversion rate between 2.00-2.50%, just shy of the category high of 3.37%. With an average order value (AOV) ranging from $50-75, it falls below the industry high of $375, yet remains competitive against the low of $76. The site attracted 494,454 sessions, far surpassing the median of 36,492, but trailing behind the leading store, shein.com, which dominated with 342,497,064 sessions. Overall, tomboyx.com demonstrates strong performance metrics in a competitive landscape.
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tomboyx.com competitors

In November 2025, tomboyx.com had a revenue of $863,073 with 12,198 transactions and 494,454 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. When compared to its competitors, tomboyx.com falls short in revenue against thirdlove.com, which had a staggering $7,395,563 in revenue with 56,189 transactions and 1,048,214 sessions. However, tomboyx.com outperforms wamaunderwear.com and yourparade.com in revenue, transactions, and sessions. In terms of AOV, tomboyx.com falls between the range of meundies.com and underworks.com. Additionally, tomboyx.com shares a similar conversion rate with wamaunderwear.com and underworks.com. Despite not being the leader in all metrics, tomboyx.com holds its own against its competitors in the online apparel industry.

meundies.com screenshot
#1 meundies.com
3.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
102.4K
Revenue
45.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
yourparade.com screenshot
#3 yourparade.com
175.3K
Revenue
79.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#4 thirdlove.com
7.4M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
221.6K
Revenue
53.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In November large majority of sales on tomboyx.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on tomboyx.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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