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Sep 2025
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Home/Insights/Retailers/tomboyx.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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401.2K
Revenue
Sep 25
315.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Tomboyx.com is an online retail platform dedicated to providing gender-neutral and inclusive clothing options. They sell a wide range of products, including underwear, swimwear, loungewear, and apparel. The website aims to cater to individuals seeking comfortable and stylish clothing designed without conforming to traditional gender norms.

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tomboyx.com Annual Revenue and Growth

tomboyx.com's annual sales on its online store amounted to $17.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$17.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tomboyx.com revenue by year

tomboyx.com's monthly revenueOVER TIME
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Over the past three months, tomboyx.com revenue has experienced decline of 38%, compared to the preceding three months.

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tomboyx.com revenue decline for last six months
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OVERVIEW
In September 2025, tomboyx.com, operating in the lifestyle/fashion and apparel sector, achieved impressive online sales revenue of $401,246, significantly surpassing the industry median of $74,931. With a conversion rate ranging between 1.50-2.00%, it is above the low benchmark of 0.68%, though below the high of 3.2%. The average order value (AOV) fell between $50-75, also showing a notable variance compared to the high of $382 in the sector. The website recorded 315,655 sessions, greatly exceeding the median of 34,221, indicating strong traffic but still lagging behind the top competitor, shein.com, with its staggering 297,137,690 sessions.
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tomboyx.com competitors

In September 2025, tomboyx.com stood out as having a revenue of $401,246 from 6,250 transactions and 315,655 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When compared to its competitors, tomboyx.com lags behind in terms of revenue and transactions but maintains a similar conversion rate. meundies.com leads the pack with a revenue of $2,396,492 from 24,388 transactions and 1,214,595 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. Meanwhile, thirdlove.com excels with a revenue of $4,190,084 from 31,880 transactions and 705,383 sessions, boasting the highest AOV of $125-150 and a conversion rate of 4.50-5.00%. tomboyx.com's competitors span a range of AOVs and conversion rates, showcasing the diverse landscape of the underwear and apparel market.

meundies.com screenshot
#1 meundies.com
2.4M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wamaunderwear.com screenshot
#2 wamaunderwear.com
38K
Revenue
55K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
yourparade.com screenshot
#3 yourparade.com
379.3K
Revenue
146.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#4 thirdlove.com
4.2M
Revenue
705.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
underworks.com screenshot
#5 underworks.com
168.7K
Revenue
68.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tomboyx.com vs top market performers
tomboyx.com
top retailers
conversion rate vs average order value for tomboyx.com and its competitors
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Revenue share by device at tomboyx.com

In September large majority of sales on tomboyx.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tomboyx.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tomboyx.com channels

Identify top traffic channels that drive growth for tomboyx.comand discover how performance of traffic channels has changed over time.

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tomboyx.com Google Ads spend

Evaluate tomboyx.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tomboyx.com devices

Review tomboyx.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tomboyx.com top markets

Explore tomboyx.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tomboyx.com country & global rank

Assess the ranking of tomboyx.com among other retailers within its primary country and worldwide.

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