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Sep 2025
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Home/Insights/Retailers/thermarest.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.6K
Revenue
Sep 25
4.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: FRANCE
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Thermarest.com offers a variety of outdoor gear and camping equipment. They primarily specialize in selling high-quality sleeping pads, cots, hammocks, self-inflating mattresses, and associated accessories. The website serves as a platform for customers to explore, compare, and purchase outdoor sleeping solutions suitable for different camping and adventure needs.

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thermarest.com Annual Revenue and Growth

thermarest.com's annual sales on its online store amounted to $4.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
thermarest.com revenue by year

thermarest.com's monthly revenueOVER TIME
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Over the past three months, thermarest.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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thermarest.com revenue decline for last six months
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OVERVIEW
In September 2025, thermarest.com reported online sales revenue of $2,560, significantly below the e-commerce industry's median of $81,105. With a conversion rate ranging from 0.00% to 0.50%, it lags behind the high standard of 3.72%. The average order value (AOV) stood between $125 and $150, lower than the industry high of $351. thermarest.com had 4,288 sessions, far fewer than the median of 37,786 in the e-commerce sector, highlighting substantial room for growth compared to industry giants like qvc.com, which dominates with over $118 million in revenue.
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thermarest.com competitors

When comparing thermarest.com to its competitors as of September 2025, it is clear that Therm-a-Rest falls behind in terms of revenue generation and overall performance metrics. While Therm-a-Rest's revenue stands at $2,560 with 17 transactions and 4,288 sessions, its average order value (AOV) ranges from $125 to $150 and conversion rate is between 0.00% to 0.50%. In contrast, competitors like Enlightened Equipment, Nemo Equipment, and Ultralight Outdoor Gear outperform Therm-a-Rest significantly in terms of revenue, transactions, sessions, AOV, and conversion rate. For example, Enlightened Equipment boasts a revenue of $415,961 with 2,026 transactions and 110,642 sessions, offering an AOV of $200 to $225 and a conversion rate of 1.50% to 2.00%. Overall, Therm-a-Rest has room for improvement to catch up with its competitors in the outdoor gear market.

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CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
thermarest.com vs top market performers
thermarest.com
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conversion rate vs average order value for thermarest.com and its competitors
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thermarest.com channels

Identify top traffic channels that drive growth for thermarest.comand discover how performance of traffic channels has changed over time.

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thermarest.com Google Ads spend

Evaluate thermarest.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thermarest.com devices

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thermarest.com top markets

Explore thermarest.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thermarest.com country & global rank

Assess the ranking of thermarest.com among other retailers within its primary country and worldwide.

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