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Oct 2025
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Home/Insights/Retailers/enlightenedequipment.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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385.6K
Revenue
Oct 25
114.3K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

EnlightenedEquipment.com is an online store that offers products for outdoor enthusiasts. They specialize in high-quality backpacking gear, including sleeping bags, quilts, and insulated apparel. The website showcases a wide range of functional and lightweight items designed for hikers, campers, and adventurers looking to minimize their gear while maximizing performance.

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enlightenedequipment.com Annual Revenue and Growth

enlightenedequipment.com's annual sales on its online store amounted to $9.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
enlightenedequipment.com revenue by year

enlightenedequipment.com's monthly revenueOVER TIME
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Over the past three months, enlightenedequipment.com revenue has experienced decline of 21%, compared to the preceding three months.

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enlightenedequipment.com revenue decline for last six months
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OVERVIEW
In October 2025, enlightenedequipment.com generated $385,613 in revenue from online sales, significantly outperforming the e-commerce industry median of $93,795, with a conversion rate between 1.50-2.00%, while the industry's high is 3.89%. Their average order value (AOV) ranged from $200-225, below the high of $350 in the sector. The site recorded 114,322 sessions, well above the median of 39,049 but far below michaels.com's 32,351,606 sessions, illustrating enlightenedequipment.com's strong market position in e-commerce despite competitive pressures.
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enlightenedequipment.com competitors

In October 2025, Enlightened Equipment with a revenue of $385,613 and 1,912 transactions from 114,322 sessions shows strong performance. When compared to its competitors, Therm-a-Rest with $1,127 revenue from 6 transactions and 1,218 sessions falls behind. Katabatic Gear is a close competitor with $200,631 revenue from 901 transactions and 45,890 sessions, showing similar AOV and conversion rates. Garage Grown Gear outshines with $1,087,272 revenue from 5,429 transactions and 470,599 sessions, showcasing a higher conversion rate. Zenbivy stands at $285,969 revenue from 1,342 transactions and 150,880 sessions, with a lower conversion rate. Hammock Gear follows with $72,315 revenue from 271 transactions and 43,693 sessions, with a higher AOV but lower conversion rate compared to Enlightened Equipment.

thermarest.com screenshot
#1 thermarest.com
1.1K
Revenue
1.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
katabaticgear.com screenshot
#2 katabaticgear.com
200.6K
Revenue
45.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
garagegrowngear.com screenshot
#3 garagegrowngear.com
1.1M
Revenue
470.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zenbivy.com screenshot
#4 zenbivy.com
286K
Revenue
150.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
hammockgear.com screenshot
#5 hammockgear.com
72.3K
Revenue
43.7K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
enlightenedequipment.com vs top market performers
enlightenedequipment.com
top retailers
conversion rate vs average order value for enlightenedequipment.com and its competitors
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Revenue share by device at enlightenedequipment.com

In October large majority of sales on enlightenedequipment.com, 95% was finalized on desktop devices, with 5.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on enlightenedequipment.com, 95% was finalized on desktop devices, with 5.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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enlightenedequipment.com channels

Identify top traffic channels that drive growth for enlightenedequipment.comand discover how performance of traffic channels has changed over time.

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enlightenedequipment.com Google Ads spend

Evaluate enlightenedequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enlightenedequipment.com devices

Review enlightenedequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enlightenedequipment.com top markets

Explore enlightenedequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enlightenedequipment.com country & global rank

Assess the ranking of enlightenedequipment.com among other retailers within its primary country and worldwide.

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