enlightenedequipment.com
EnlightenedEquipment.com is an online store that offers products for outdoor enthusiasts. They specialize in high-quality backpacking gear, including sleeping bags, quilts, and insulated apparel. The website showcases a wide range of functional and lightweight items designed for hikers, campers, and adventurers looking to minimize their gear while maximizing performance.
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enlightenedequipment.com Annual Revenue and Growth
enlightenedequipment.com's annual sales on its online store amounted to $9.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
enlightenedequipment.com's monthly revenueOVER TIME
Over the past three months, enlightenedequipment.com revenue has experienced decline of 14%, compared to the preceding three months.
enlightenedequipment.com competitors
When comparing enlightenedequipment.com to its competitors in September 2025, it is clear that Enlightened Equipment falls within the mid-range in terms of revenue, transactions, and sessions. With a revenue of $415,961 and 2,026 transactions from 110,642 sessions, Enlightened Equipment has a higher average order value (AOV) range of $200-$225 and a conversion rate of 1.50-2.00%. In comparison, Therm-a-Rest lags behind with only $2,560 in revenue, 17 transactions, and 4,288 sessions, and a lower AOV of $125-$150 with a conversion rate of 0.00-0.50%. However, competitors such as Garage Grown Gear outperform Enlightened Equipment with a revenue of $1,072,626, 5,388 transactions, and 428,947 sessions, with a slightly lower AOV of $175-$200 but a similar conversion rate of 1.00-1.50%. Overall, Enlightened Equipment holds its ground against competitors in terms of revenue, AOV, and conversion rate.
Revenue share by device at enlightenedequipment.com
In September large majority of sales on enlightenedequipment.com, 95% was finalized on desktop devices, with 5.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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enlightenedequipment.com channels
Identify top traffic channels that drive growth for enlightenedequipment.comand discover how performance of traffic channels has changed over time.
enlightenedequipment.com Google Ads spend
Evaluate enlightenedequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
enlightenedequipment.com devices
Review enlightenedequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
