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Dec 2025
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Home/Insights/Retailers/enlightenedequipment.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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452.5K
Revenue
Dec 25
131.4K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

EnlightenedEquipment.com is an online store that offers products for outdoor enthusiasts. They specialize in high-quality backpacking gear, including sleeping bags, quilts, and insulated apparel. The website showcases a wide range of functional and lightweight items designed for hikers, campers, and adventurers looking to minimize their gear while maximizing performance.

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enlightenedequipment.com Annual Revenue and Growth

enlightenedequipment.com's annual sales on its online store amounted to $9.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
enlightenedequipment.com revenue by year

enlightenedequipment.com's monthly revenueOVER TIME
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Over the past three months, enlightenedequipment.com revenue has experienced growth of 6.1%, compared to the preceding three months.

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enlightenedequipment.com revenue growth for last six months
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OVERVIEW
In December 2025, enlightenedequipment.com generated $452,544 in online sales, significantly outperforming the e-commerce and shopping median of $110,409. The site achieved a conversion rate between 1.50% and 2.00%, below the high benchmark of 3.94%, while its average order value (AOV) ranged from $175 to $200, compared to the top-tier AOV of $338. With 131,353 sessions, enlightenedequipment.com surpassed the industry median of 47,805 sessions but remained far from the leading site, boots.com, which recorded 49,388,130 sessions. Overall, these metrics illustrate a strong position within the competitive e-commerce landscape.
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enlightenedequipment.com competitors

In December 2025, enlightenedequipment.com outperformed some of its competitors in terms of revenue, with a total of $452,544. While thermarest.com only generated $2,530 and hammockgear.com earned $85,579, enlightenedequipment.com fell behind garagegrowngear.com, which brought in $1,226,830. However, it surpassed katabaticgear.com and zenbivy.com, which made $152,023 and $315,097 respectively. In terms of transactions, enlightenedequipment.com had 2,364, which was more than thermarest.com's 17 but less than garagegrowngear.com's 5,994. Additionally, with a conversion rate of 1.50-2.00%, enlightenedequipment.com fell within the same range as katabaticgear.com and garagegrowngear.com, indicating a competitive performance in converting sessions into transactions. With an Average Order Value (AOV) ranging from $175-$200, enlightenedequipment.com positioned itself between its competitors, showing a balanced pricing strategy in comparison to the market.

thermarest.com screenshot
#1 thermarest.com
2.5K
Revenue
4.1K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
katabaticgear.com screenshot
#2 katabaticgear.com
152K
Revenue
43K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
garagegrowngear.com screenshot
#3 garagegrowngear.com
1.2M
Revenue
428.9K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zenbivy.com screenshot
#4 zenbivy.com
315.1K
Revenue
148.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
hammockgear.com screenshot
#5 hammockgear.com
85.6K
Revenue
53.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
enlightenedequipment.com vs top market performers
enlightenedequipment.com
top retailers
conversion rate vs average order value for enlightenedequipment.com and its competitors
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Revenue share by device at enlightenedequipment.com

In December large majority of sales on enlightenedequipment.com, 95% was finalized on desktop devices, with 5.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on enlightenedequipment.com, 95% was finalized on desktop devices, with 5.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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enlightenedequipment.com channels

Identify top traffic channels that drive growth for enlightenedequipment.comand discover how performance of traffic channels has changed over time.

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enlightenedequipment.com Google Ads spend

Evaluate enlightenedequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enlightenedequipment.com devices

Review enlightenedequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enlightenedequipment.com top markets

Explore enlightenedequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enlightenedequipment.com country & global rank

Assess the ranking of enlightenedequipment.com among other retailers within its primary country and worldwide.

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