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Jul 2025
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Home/Insights/Retailers/enlightenedequipment.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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520.6K
Revenue
153.5K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

EnlightenedEquipment.com is an online store that offers products for outdoor enthusiasts. They specialize in high-quality backpacking gear, including sleeping bags, quilts, and insulated apparel. The website showcases a wide range of functional and lightweight items designed for hikers, campers, and adventurers looking to minimize their gear while maximizing performance.

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enlightenedequipment.com's revenueOVER TIME
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Over the past three months, enlightenedequipment.com revenue has experienced decline of 5.8%, compared to the preceding three months.

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enlightenedequipment.com revenue decline for last six months
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OVERVIEW
In July 2025, enlightenedequipment.com, an e-commerce website, generated a revenue of $520,604 with a conversion rate of 1.50-2.00% and an Average Order Value (AOV) of $200-225. The website had a total of 153,475 sessions during the month. The highest revenue in the e-commerce category was $122,268,926 from qvc.com, while the highest AOV was $346 and the highest number of sessions was 28,051,919 from boots.com. The median revenue in the category was $85,151, the median AOV was $57, and the median sessions were 40,404.
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enlightenedequipment.com competitors

In July 2025, Enlightened Equipment stood out with a revenue of $520,604 from 2,548 transactions and 153,475 sessions, with an average order value (AOV) ranging between $200-225 and a conversion rate of 1.50-2.00%. In comparison, thermarest.com generated only $1,397 in revenue from 8 transactions and 1,665 sessions, with an AOV of $175-200 and a low conversion rate of 0.00-0.50%. katabaticgear.com performed well with $271,032 in revenue from 1,185 transactions and 61,044 sessions, boasting an AOV of $225-250 and a similar conversion rate as Enlightened Equipment. garagegrowngear.com led the pack with $1,141,824 in revenue from 5,610 transactions and 506,414 sessions, with a competitive AOV and conversion rate. zenbivy.com and hammockgear.com fell in between, showcasing varying levels of performance in revenue, transactions, sessions, AOV, and conversion rates.

thermarest.com screenshot
#1 thermarest.com
1.4K
Revenue
1.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
katabaticgear.com screenshot
#2 katabaticgear.com
271K
Revenue
61K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
garagegrowngear.com screenshot
#3 garagegrowngear.com
1.1M
Revenue
506.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
zenbivy.com screenshot
#4 zenbivy.com
409.1K
Revenue
187K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
hammockgear.com screenshot
#5 hammockgear.com
66.2K
Revenue
58.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
enlightenedequipment.com vs top market performers
enlightenedequipment.com
top retailers
conversion rate vs average order value for enlightenedequipment.com and its competitors
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Revenue share by device at enlightenedequipment.com

In July large majority of sales on enlightenedequipment.com, 92% was finalized on desktop devices, with 7.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on enlightenedequipment.com, 92% was finalized on desktop devices, with 7.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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enlightenedequipment.com channels

Identify top traffic channels that drive growth for enlightenedequipment.comand discover how performance of traffic channels has changed over time.

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enlightenedequipment.com Google Ads spend

Evaluate enlightenedequipment.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enlightenedequipment.com devices

Review enlightenedequipment.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enlightenedequipment.com top markets

Explore enlightenedequipment.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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enlightenedequipment.com country & global rank

Assess the ranking of enlightenedequipment.com among other retailers within its primary country and worldwide.

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