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May 2025
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Home/Insights/Retailers/tastersclub.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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91.7K
Revenue
30.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Tasters Club is a website that offers monthly subscriptions to curated tasting experiences. Customers can explore a wide selection of fine spirits, whiskies, and other alcoholic beverages sourced from around the world. Each month, members receive a carefully selected bottle, sharing valuable tasting notes and distillery information.

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tastersclub.com's revenueOVER TIME
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Over the past three months, tastersclub.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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tastersclub.com revenue growth for last six months
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OVERVIEW
In May 2025, tastersclub.com, an online retailer in the food and drink/beverages industry, generated a revenue of $91,658, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. Compared to the industry median revenue of $38,998, tastersclub.com performed well. However, the largest online store in the category, totalwine.com, outperformed them significantly with a revenue of $71,383,985. Despite tastersclub.com's lower AOV compared to the industry high of $277, their 30,822 sessions fell short of the top performer totalwine.com, which had 8,141,951 sessions in May 2025.
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tastersclub.com competitors

In May 2025, tastersclub.com, with a revenue of $91,658 and 498 transactions from 30,822 sessions, has a moderate Average Order Value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. When compared to its competitors, tastersclub.com falls behind in revenue compared to the top performers like thewhiskyexchange.com with $2,170,821 and reservebar.com with $1,528,272. However, tastersclub.com is on par with mashandgrape.com in terms of revenue and conversion rate. caskers.com stands out with a higher conversion rate of 3.00-3.50%, while siptequila.com has a similar AOV but lower revenue. In summary, tastersclub.com holds its ground in a competitive market but could focus on increasing revenue and transactions to compete with the top performers like thewhiskyexchange.com and reservebar.com.

siptequila.com screenshot
#1 siptequila.com
241.5K
Revenue
75.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caskers.com screenshot
#2 caskers.com
862.5K
Revenue
111.4K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
reservebar.com screenshot
#3 reservebar.com
1.5M
Revenue
301.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
mashandgrape.com screenshot
#4 mashandgrape.com
86.7K
Revenue
16.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thewhiskyexchange.com screenshot
#5 thewhiskyexchange.com
2.2M
Revenue
853.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tastersclub.com vs top market performers
tastersclub.com
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conversion rate vs average order value for tastersclub.com and its competitors
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Revenue share by device at tastersclub.com

In May large majority of sales on tastersclub.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on tastersclub.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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tastersclub.com channels

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tastersclub.com Google Ads spend

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tastersclub.com devices

Review tastersclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tastersclub.com top markets

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tastersclub.com country & global rank

Assess the ranking of tastersclub.com among other retailers within its primary country and worldwide.

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