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Jan 2026
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Home/Insights/Retailers/tastersclub.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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166.5K
Revenue
Jan 26
56.3K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Tasters Club is a website that offers monthly subscriptions to curated tasting experiences. Customers can explore a wide selection of fine spirits, whiskies, and other alcoholic beverages sourced from around the world. Each month, members receive a carefully selected bottle, sharing valuable tasting notes and distillery information.

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tastersclub.com Annual Revenue and Growth

tastersclub.com's annual sales on its online store amounted to $1.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
tastersclub.com revenue by year

tastersclub.com's monthly revenueOVER TIME
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Over the past three months, tastersclub.com revenue has experienced growth of 87%, compared to the preceding three months.

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tastersclub.com revenue growth for last six months
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OVERVIEW
In January 2026, tastersclub.com generated $166,498 in online sales, significantly surpassing the FOOD AND DRINK median of $46,974. With a conversion rate between 1.50-2.00%, it remains competitive against the category's high of 5.07%. The average order value (AOV) ranged from $175 to $200, while the sector's highest AOV is $275. tastersclub.com recorded 56,326 sessions, considerably below the category's median of 11,152 and far from totalwine.com’s impressive 10,579,770 sessions. Overall, tastersclub.com performs well within its niche but has room for growth compared to top competitors and industry benchmarks.
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tastersclub.com competitors

In January 2026, tastersclub.com generated a revenue of $166,498 from 902 transactions with 56,326 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. Compared to its competitors, tastersclub.com lags behind in revenue, transactions, and sessions. For instance, caskers.com outperformed tastersclub.com with a revenue of $1,634,579 from 6,465 transactions and 172,437 sessions, boasting an AOV of $250-275 and a conversion rate of 3.50-4.00%. Similarly, reservebar.com and thewhiskyexchange.com also surpassed tastersclub.com in revenue and transactions, with higher AOVs and similar conversion rates. However, tastersclub.com holds its ground with a competitive AOV and conversion rate when compared to its peers such as siptequila.com and mashandgrape.com. Overall, tastersclub.com has room for growth in terms of revenue and transactions to compete effectively in the market.

siptequila.com screenshot
#1 siptequila.com
635.9K
Revenue
117.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
caskers.com screenshot
#2 caskers.com
1.6M
Revenue
172.4K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
reservebar.com screenshot
#3 reservebar.com
2.4M
Revenue
501K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
mashandgrape.com screenshot
#4 mashandgrape.com
107.8K
Revenue
12.2K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
thewhiskyexchange.com screenshot
#5 thewhiskyexchange.com
2.4M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tastersclub.com vs top market performers
tastersclub.com
top retailers
conversion rate vs average order value for tastersclub.com and its competitors
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Revenue share by device at tastersclub.com

In January large majority of sales on tastersclub.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on tastersclub.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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tastersclub.com channels

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tastersclub.com Google Ads spend

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tastersclub.com devices

Review tastersclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tastersclub.com top markets

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tastersclub.com country & global rank

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