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May 2026
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Home/Insights/Retailers/tastersclub.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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96.9K
Revenue
May 26
30.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$175-200
AOV
May 26
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Tasters Club is a website that offers monthly subscriptions to curated tasting experiences. Customers can explore a wide selection of fine spirits, whiskies, and other alcoholic beverages sourced from around the world. Each month, members receive a carefully selected bottle, sharing valuable tasting notes and distillery information.

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tastersclub.com Annual Revenue and Growth

tastersclub.com's annual sales on its online store amounted to $1.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
tastersclub.com revenue by year

tastersclub.com's monthly revenueOVER TIME
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Over the past three months, tastersclub.com revenue has experienced decline of 63%, compared to the preceding three months.

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tastersclub.com revenue decline for last six months
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OVERVIEW
In May 2026, tastersclub.com generated $96,857 in online sales, significantly surpassing the median of $38,214 in the food and drink/beverages sector. With a conversion rate of 1.50-2.00%, it sits above the lower threshold of 1.47% but below the industry high of 4.67%. The average order value (AOV) ranges from $175 to $200, also trailing behind the high of $271. tastersclub.com attracted 30,577 sessions, well below totalwine.com's impressive 9,833,531 sessions, while remaining above the sector median of 9,722. Overall, these metrics indicate a strong yet competitive performance in the food and drink market.
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tastersclub.com competitors

In May 2026, tastersclub.com generated $96,857 in revenue from 539 transactions, with an average order value (AOV) of $175-200 and a conversion rate between 1.50-2.00%. Comparatively, competitors like reservebar.com and thewhiskyexchange.com significantly outperformed, earning $1,682,827 and $1,710,302 respectively. While tastersclub.com had an AOV similar to competitors like mashandgrape.com, which recorded $36,971 in revenue with a conversion rate of 2.50-3.00%, it fell short against larger players. siptequila.com, with $386,886 in revenue and a slightly higher AOV of $225-250, showcased a better conversion rate of 1.00-1.50%. caskers.com stood out with $687,251 in revenue, highlighting a strong market position. Overall, while tastersclub.com has potential with a reasonable AOV, its metrics indicate a need for improvement to compete effectively against these larger rivals.

siptequila.com screenshot
#1 siptequila.com
386.9K
Revenue
127.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caskers.com screenshot
#2 caskers.com
687.3K
Revenue
107.8K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
reservebar.com screenshot
#3 reservebar.com
1.7M
Revenue
281.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
mashandgrape.com screenshot
#4 mashandgrape.com
37K
Revenue
6.9K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thewhiskyexchange.com screenshot
#5 thewhiskyexchange.com
1.7M
Revenue
660.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tastersclub.com vs top market performers
tastersclub.com
top retailers
conversion rate vs average order value for tastersclub.com and its competitors
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Revenue share by device at tastersclub.com

In May large majority of sales on tastersclub.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In May large majority of sales on tastersclub.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

Industries tastersclub.com operates in

tastersclub.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tastersclub.com channels

Identify top traffic channels that drive growth for tastersclub.comand discover how performance of traffic channels has changed over time.

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tastersclub.com Google Ads spend

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tastersclub.com devices

Review tastersclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tastersclub.com top markets

Explore tastersclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tastersclub.com country & global rank

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