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Home/Insights/Retailers/socomtactical.net

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

socomtactical.net

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174.8K

Revenue

Dec 25

61.2K

Sessions

Dec 25

1.0-1.5%

Conv. rate

Dec 25

$175-200

AOV

Dec 25

Main country of store: UNITED KINGDOM
Website category: SPORTS

Socom Tactical provides a wide range of airsoft gear and equipment both online and from our shop in Fleet, Hampshire.

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socomtactical.net's monthly revenueOVER TIME
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Over the past three months, socomtactical.net revenue has experienced growth of 10%, compared to the preceding three months.

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socomtactical.net revenue growth for last six months

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OVERVIEW

In December 2025, socomtactical.net generated $174,792 in online sales, significantly surpassing the sports industry median of $90,105, but lagging behind the leading competitor, garmin.com, which reported $197,575,281. The website achieved a conversion rate of 1.00-1.50%, below the industry's high of 3.13%, with an average order value (AOV) ranging from $175-200, considerably less than the industry high of $535. With 61,249 sessions, socomtactical.net exceeded the median of 34,350, but fell short of the highest recorded sessions at dickssportinggoods.com, which totaled 64,737,034, highlighting areas for potential growth and improvement.

socomtactical.net competitors

In December 2025, socomtactical.net performed well compared to its competitors. While socomtactical.net had a revenue of $174,792 from 898 transactions and 61,249 sessions, bztactical.co.uk generated $309,953 from 1,969 transactions and 90,621 sessions. novritsch.com had the highest revenue at $1,585,990 with 7,321 transactions and 522,874 sessions. defconairsoft.co.uk and patrolbase.co.uk also had strong performances, with revenues of $184,874 and $1,163,771 respectively. However, socomtactical.net had a similar conversion rate to both novritsch.com and patrolbase.co.uk, ranging from 1.00% to 1.50%. Additionally, socomtactical.net's average order value (AOV) fell within the range of $175-$200, which was competitive with its rivals. Despite facing tough competition, socomtactical.net held its own in terms of revenue and conversion rates in the tactical gear market.

#1 bztactical.co.uk

310K

Revenue

90.6K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 novritsch.com

1.6M

Revenue

522.9K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#3 defconairsoft.co.uk

184.9K

Revenue

126.6K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#4 patrolbase.co.uk

1.2M

Revenue

600.9K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 actionhobbies.co.uk

62.6K

Revenue

24.2K

Sessions

0.5-1.0%

Conv. rate

$300-325

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

bullseyecountrysport.co.uk

empireairsoft.co.uk

actionhobbies.co.uk

socomtactical.net vs top market performers

socomtactical.net

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Revenue share by device at socomtactical.net

In December large majority of sales on socomtactical.net, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

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socomtactical.net channels

Identify top traffic channels that drive growth for socomtactical.netand discover how performance of traffic channels has changed over time.

socomtactical.net Google Ads spend

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socomtactical.net devices

Review socomtactical.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

socomtactical.net top markets

Explore socomtactical.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.