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Jan 2026
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Home/Insights/Retailers/socomtactical.net
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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172K
Revenue
Jan 26
57.7K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Socom Tactical provides a wide range of airsoft gear and equipment both online and from our shop in Fleet, Hampshire.

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socomtactical.net Annual Revenue and Growth

socomtactical.net's annual sales on its online store amounted to $1.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
socomtactical.net revenue by year

socomtactical.net's monthly revenueOVER TIME
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Over the past three months, socomtactical.net revenue has experienced growth of 36%, compared to the preceding three months.

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socomtactical.net revenue growth for last six months
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OVERVIEW
In January 2026, socomtactical.net generated $172,047 in online sales, significantly outperforming the sports industry median of $84,141, yet trailing behind the largest competitor, garmin.com, with $201,780,487. The site achieved a conversion rate of 1.50-2.00%, below the high of 3.0% but above the low of 0.68%. The average order value (AOV) ranged from $175 to $200, falling short of the sports sector's high AOV of $556 and above the low of $78. Additionally, socomtactical.net recorded 57,685 sessions, surpassing the industry median of 31,579 but far behind dickssportinggoods.com's impressive 40,123,045 sessions.
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socomtactical.net competitors

In January 2026, socomtactical.net generated a revenue of $172,047 with 926 transactions and 57,685 sessions. With an average order value (AOV) ranging from $175 to $200, they achieved a conversion rate of 1.50% to 2.00%. Comparing this data to its competitors, redwolfairsoft.com stood out with a revenue of $1,031,727 from 4,540 transactions and 628,126 sessions. Their AOV was higher at $225 to $250, but their conversion rate was lower at 0.50% to 1.00%. On the other hand, bztactical.co.uk had a revenue of $323,334 with 2,036 transactions and 92,776 sessions, a slightly lower AOV of $150 to $175, but a higher conversion rate of 2.00% to 2.50%. While socomtactical.net falls within the range of its competitors in terms of revenue and AOV, it excels in conversion rate, outperforming most of its counterparts in this aspect.

redwolfairsoft.com screenshot
#1 redwolfairsoft.com
1M
Revenue
628.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bztactical.co.uk screenshot
#2 bztactical.co.uk
323.3K
Revenue
92.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
novritsch.com screenshot
#3 novritsch.com
1.7M
Revenue
564.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
defconairsoft.co.uk screenshot
#4 defconairsoft.co.uk
209.9K
Revenue
141.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
patrolbase.co.uk screenshot
#5 patrolbase.co.uk
1.1M
Revenue
541.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net vs top market performers
socomtactical.net
top retailers
conversion rate vs average order value for socomtactical.net and its competitors
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Revenue share by device at socomtactical.net

In January large majority of sales on socomtactical.net, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on socomtactical.net, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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socomtactical.net channels

Identify top traffic channels that drive growth for socomtactical.netand discover how performance of traffic channels has changed over time.

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socomtactical.net Google Ads spend

Evaluate socomtactical.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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socomtactical.net devices

Review socomtactical.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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socomtactical.net top markets

Explore socomtactical.net's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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socomtactical.net country & global rank

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