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Apr 2024
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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103.9K
Revenue
28.3K
Sessions
2.0-2.5%
Conversion rate
$175-200
Average order value
Online only revenue for bztactical.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

bztactical.co.uk’s revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced decline of 51%, compared to the preceding three months.

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bztactical.co.uk revenue decline for last six months
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OVERVIEW
bztactical.co.uk's performance metrics for April 2024 in the SPORTS industry: revenue $103,878 (median $130,020), conversion rate 2.00-2.50% (high 2.89%, low 0.74%), AOV $175-200 (high $549, low $76), sessions 28,258 (highest 41,572,493 from dickssportinggoods.com, median 44,511).
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bztactical.co.uk competitors

In comparing bztactical.co.uk to its competitors in the airsoft industry, we can see that bztactical.co.uk falls in the middle in terms of revenue and transactions. While bztactical.co.uk generated £103,878 from 577 transactions with 28,258 sessions, its competitors like patrolbase.co.uk outperformed significantly with £949,026 revenue from 6,319 transactions and 497,838 sessions. However, bztactical.co.uk has a higher conversion rate range of 2.00-2.50% compared to some competitors like defconairsoft.co.uk and airsoftzone.co.uk, indicating better efficiency in turning sessions into transactions. Additionally, bztactical.co.uk's Average Order Value (AOV) range of £175-£200 is consistent with most competitors, showcasing a similar pricing strategy within the industry. Overall, bztactical.co.uk holds its ground in terms of conversion rates but lags behind in revenue generation and number of transactions compared to some of its competitors.

#1 defconairsoft.co.uk
165.6K
Revenue
110.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
#2 bullseyecountrysport.co.uk
163K
Revenue
44.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 patrolbase.co.uk
949K
Revenue
497.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 socomtactical.net
126.6K
Revenue
41.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#5 airsoftzone.co.uk
63.1K
Revenue
31.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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bztactical.co.uk channels

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bztactical.co.uk Google Ads spend

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bztactical.co.uk devices

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bztactical.co.uk top markets

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bztactical.co.uk country & global rank

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