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Dec 2025
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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184.9K
Revenue
Dec 25
126.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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defconairsoft.co.uk revenue decline for last six months
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OVERVIEW
In December 2025, defconairsoft.co.uk generated $184,874 in online sales, significantly surpassing the sports industry median of $90,105, but falling short of the leading competitor, garmin.com, with $197,575,281. The site's conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.13%, while its average order value (AOV) was $175-200, less than the industry high of $535. With 126,616 sessions, defconairsoft.co.uk outperformed the median of 34,350 sessions, although it is far behind the highest performer, dickssportinggoods.com, which boasts an impressive 64,737,034 sessions, indicating growth potential.
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defconairsoft.co.uk competitors

In December 2025, defconairsoft.co.uk generated a revenue of $184,874 with 961 transactions and 126,616 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. Compared to its competitors, patrolbase.co.uk outperformed Defcon Airsoft with a revenue of $1,163,771 from 7,248 transactions and 600,910 sessions, maintaining an AOV of $150-175 and a conversion rate of 1.00-1.50%. However, Action Hobbies lagged behind with $62,598 revenue from 193 transactions and 24,167 sessions, but had a higher AOV of $300-325, albeit with a similar conversion rate. BZ Tactical fell between the two, earning $309,953 from 1,969 transactions and 90,621 sessions, with an AOV of $150-175 and a higher conversion rate of 2.00-2.50%. gunfire.com had a revenue of $903,972 with 4,580 transactions and 535,931 sessions, a comparable AOV of $175-200, and a conversion rate matching Defcon Airsoft at 0.50-1.00%.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.2M
Revenue
600.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
62.6K
Revenue
24.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
bztactical.co.uk screenshot
#3 bztactical.co.uk
310K
Revenue
90.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#4 gunfire.com
904K
Revenue
535.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bullseyecountrysport.co.uk screenshot
#5 bullseyecountrysport.co.uk
130.3K
Revenue
39.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In December large majority of sales on defconairsoft.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In December large majority of sales on defconairsoft.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

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