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Jul 2025
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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198.6K
Revenue
127.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk's revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced growth of 20%, compared to the preceding three months.

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defconairsoft.co.uk revenue growth for last six months
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OVERVIEW
In July 2025, defconairsoft.co.uk, an online sports retailer, reported a revenue of $198,647 for online sales, with a conversion rate ranging from 0.50% to 1.00% and an average order value (AOV) between $175 and $200. The site had a total of 127,191 sessions, compared to garmin.com, the top online sports store with 47,307,199 sessions. The industry median revenue in SPORTS was $84,485, with a high conversion rate of 2.9% and a high AOV of $547. Conversely, a low conversion rate in the industry is 0.59% and a low AOV is $79.
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defconairsoft.co.uk competitors

In July 2025, defconairsoft.co.uk is lagging behind its competitors in terms of revenue, with only £198,647 compared to the leading competitor, patrolbase.co.uk, which generated £1,088,307. However, defconairsoft.co.uk has a decent number of transactions at 1,040, but it falls short in sessions with 127,191 compared to the 537,236 sessions of patrolbase.co.uk. The average order value (AOV) for defconairsoft.co.uk ranges between £175-£200, similar to patrolbase.co.uk's AOV of £150-£175. The conversion rate for defconairsoft.co.uk is also on par with the industry average at 0.50-1.00%. While defconairsoft.co.uk is not the top performer in the airsoft retail industry, it holds its own against competitors like actionhobbies.co.uk, redwolfairsoft.com, bztactical.co.uk, and gunfire.com in terms of AOV and conversion rate.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
537.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
50.6K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1.2M
Revenue
500K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
243.7K
Revenue
67K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
773.7K
Revenue
454.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In July large majority of sales on defconairsoft.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.

In July large majority of sales on defconairsoft.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

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defconairsoft.co.uk country & global rank

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