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Sep 2025
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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185.3K
Revenue
Sep 25
121.7K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced growth of 9.7%, compared to the preceding three months.

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defconairsoft.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, defconairsoft.co.uk, operating in the sports sector, achieved online sales revenue of $185,301, significantly surpassing the median of $77,565, with an AOV between $175-200. Its conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.05% but above the low of 0.59%. The website attracted 121,660 sessions, notably higher than the industry median of 30,275, though dwarfed by garmin.com’s leading 47,231,640 sessions. Despite its strong revenue performance, there remains room for improvement in conversion rates and AOV to align more closely with top industry standards.
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defconairsoft.co.uk competitors

In September 2025, defconairsoft.co.uk had a revenue of £185,301 with 962 transactions and 121,660 sessions. Its average order value (AOV) ranged from £175 to £200, with a conversion rate between 0.50% to 1.00%. When comparing these metrics to its competitors, it is evident that Patrol Base (patrolbase.co.uk) outperformed defconairsoft.co.uk with a revenue of £1,070,923 from 6,703 transactions and 537,003 sessions. Action Hobbies (actionhobbies.co.uk) had a lower revenue of £43,170 but a higher AOV of £325 to £350, though with fewer transactions and sessions. Red Wolf Airsoft (redwolfairsoft.com) and Gunfire (gunfire.com) also had higher revenues and sessions compared to defconairsoft.co.uk, while BZ Tactical (bztactical.co.uk) had a higher conversion rate at 2.00% to 2.50% with a revenue of £221,411.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
43.2K
Revenue
27.1K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1.1M
Revenue
489.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
221.4K
Revenue
65.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
647.7K
Revenue
379.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In September large majority of sales on defconairsoft.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.

In September large majority of sales on defconairsoft.co.uk, 84% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 16% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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