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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for defconairsoft.co.ukdefconairsoft.co.uk

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170.8K
Revenue
Mar 26
118.7K
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced growth of 18%, compared to the preceding three months.

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defconairsoft.co.uk revenue growth for last six months
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OVERVIEW
In March 2026, defconairsoft.co.uk achieved online sales revenue of $170,754, significantly surpassing the sports industry median of $85,085, though still far from the leading retailer, garmin.com, at $126,145,550; the site's conversion rate ranged between 0.50-1.00%, lower than the industry's high of 3.09%, with an average order value (AOV) between $200-225, below the sports category's high of $538; defconairsoft.co.uk recorded 118,739 sessions, well above the median of 31,259 but dwarfed by dickssportinggoods.com’s impressive 42,240,065 sessions.
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defconairsoft.co.uk competitors

In March 2026, defconairsoft.co.uk had a revenue of $170,754 with 843 transactions and 118,739 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, its competitors varied in performance. patrolbase.co.uk had the highest revenue at $1,128,770 with 6,681 transactions and 538,673 sessions, while bztactical.co.uk had a high conversion rate of 2.00-2.50% with $313,990 in revenue from 1,997 transactions and 90,621 sessions. actionhobbies.co.uk had a high AOV of $325-350, and redwolfairsoft.com had a similar revenue to defconairsoft.co.uk at $1,046,587 with 4,554 transactions and 628,126 sessions. gunfire.com was closer in performance to defconairsoft.co.uk, with $654,009 in revenue, 3,181 transactions, 380,972 sessions, and a similar AOV and conversion rate.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
538.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
76K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1M
Revenue
628.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
314K
Revenue
90.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
654K
Revenue
381K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In March large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In March large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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