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Apr 2026
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for defconairsoft.co.ukdefconairsoft.co.uk

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153.6K
Revenue
Apr 26
105.8K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$200-225
AOV
Apr 26
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced decline of 6.5%, compared to the preceding three months.

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defconairsoft.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, defconairsoft.co.uk achieved $153,628 in online revenue, significantly surpassing the sports industry median of $80,719, with a conversion rate ranging from 0.50-1.00%, below the high benchmark of 2.97%. The average order value (AOV) was $200-225, also lower than the industry's high of $542. The site attracted 105,836 sessions, far exceeding the median of 33,547 but falling short of the leader, dickssportinggoods.com, at 47,861,942 sessions, indicating solid engagement despite potential areas for growth in conversion and AOV metrics within a competitive sports retail landscape.
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defconairsoft.co.uk competitors

In April 2026, defconairsoft.co.uk generated $153,628 in revenue from 750 transactions over 105,836 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate between 0.50-1.00%. Comparatively, patrolbase.co.uk leads the market with $975,793 in revenue and 5,842 transactions from 506,340 sessions, maintaining a higher conversion rate of 1.00-1.50%. redwolfairsoft.com also performs well with $921,941 in revenue and 4,103 transactions across 613,003 sessions. In contrast, bztactical.co.uk shows a strong conversion rate of 2.00-2.50%, generating $252,046 in revenue. actionhobbies.co.uk trails behind with $71,961 in revenue and similar conversion rates as defconairsoft.co.uk, while gunfire.com sits at $668,898 in revenue with a matching AOV. Overall, defconairsoft.co.uk faces stiff competition, particularly from patrolbase.co.uk and redwolfairsoft.com.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
975.8K
Revenue
506.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
72K
Revenue
25.6K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
921.9K
Revenue
613K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
252K
Revenue
76.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
668.9K
Revenue
378K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In April large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In April large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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