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Oct 2025
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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145.9K
Revenue
Oct 25
95.4K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced decline of 7.9%, compared to the preceding three months.

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defconairsoft.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, defconairsoft.co.uk, operating in the sports industry, generated $145,890 in online sales, significantly exceeding the median of $84,340, though still far from market leader garmin.com at $185,372,405; its conversion rate ranged from 0.50-1.00%, below the high of 3.14%, while the average order value (AOV) was $175-200, contrasting with highs of $550, alongside 95,377 sessions, markedly higher than the median of 29,455 but dwarfed by dickssportinggoods.com’s 38,669,098 sessions.
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defconairsoft.co.uk competitors

In October 2025, defconairsoft.co.uk had a revenue of £145,890 from 757 transactions and 95,377 sessions, with an average order value (AOV) of £175-£200 and a conversion rate of 0.50-1.00. Comparing this to its competitors, Patrol Base had the highest revenue at £1,060,906 from 6,732 transactions and 537,092 sessions, with an AOV of £150-£175 and a conversion rate of 1.00-1.50. Action Hobbies had a revenue of £44,566 from 130 transactions and 24,691 sessions, with an AOV of £325-£350 and a conversion rate of 0.50-1.00. Red Wolf Airsoft generated £1,099,688 in revenue from 3,657 transactions and 488,329 sessions, with an AOV of £300-£325 and a conversion rate of 0.50-1.00. BZ Tactical had a revenue of £216,397 from 1,395 transactions and 65,702 sessions, with an AOV of £150-£175 and a conversion rate of 2.00-2.50. Gunfire had a revenue of £618,834 from 3,185 transactions and 381,254 sessions, with an AOV of £175-£200 and a conversion rate of 0.50-1.00. Overall, while defconairsoft.co.uk's revenue may be lower than some competitors, its AOV and conversion rate are in line with industry standards.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
537.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
44.6K
Revenue
24.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1.1M
Revenue
488.3K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
216.4K
Revenue
65.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
618.8K
Revenue
381.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In October large majority of sales on defconairsoft.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In October large majority of sales on defconairsoft.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

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