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Jan 2026
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for defconairsoft.co.ukdefconairsoft.co.uk

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209.9K
Revenue
Jan 26
141.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced growth of 5.3%, compared to the preceding three months.

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defconairsoft.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, defconairsoft.co.uk generated $209,922 in online sales, significantly surpassing the sports industry median of $84,141, with sessions reaching 141,507, well above the median of 31,579. The site achieved a conversion rate of 0.50-1.00%, lower than the industry high of 3.0%, while its average order value (AOV) ranged from $200-225, below the high of $556 but above the low of $78. Competitively, the largest store, garmin.com, reported $201,780,487 in revenue, highlighting the market's vast potential for growth.
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defconairsoft.co.uk competitors

When comparing defconairsoft.co.uk to its competitors in January 2026, it is evident that defconairsoft.co.uk falls behind in terms of revenue, with $209,922. patrolbase.co.uk leads the pack with $1,120,400 in revenue, followed by redwolfairsoft.com with $1,031,727. In terms of transactions, defconairsoft.co.uk has 1,038, whereas bztactical.co.uk has 2,036 and patrolbase.co.uk has 6,667. defconairsoft.co.uk also has a lower number of sessions at 141,507, compared to patrolbase.co.uk's 541,916 and redwolfairsoft.com's 628,126. However, defconairsoft.co.uk has a competitive average order value (AOV) ranging from $200-225, which is on par with other competitors. The conversion rate for defconairsoft.co.uk falls within the range of 0.50-1.00%, similar to most competitors. Overall, while defconairsoft.co.uk may not lead in revenue or transactions, its AOV and conversion rate remain competitive in the airsoft industry.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
541.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
77.1K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1M
Revenue
628.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
323.3K
Revenue
92.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
749.3K
Revenue
451.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In January large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In January large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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