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Apr 2024
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

Favicon for defconairsoft.co.ukdefconairsoft.co.uk

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165.6K
Revenue
110.6K
Sessions
0.5-1.0%
Conversion rate
$175-200
Average order value
Online only revenue for defconairsoft.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

defconairsoft.co.uk’s revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced decline of 22%, compared to the preceding three months.

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defconairsoft.co.uk revenue decline for last six months
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OVERVIEW
In April 2024, defconairsoft.co.uk, a SPORTS industry website, reported online sales revenue of $165,647, exceeding the median revenue of $130,020. With a conversion rate ranging from 0.50-1.00%, the site falls below the very high conversion rate of 2.89% and above the very low rate of 0.74%. The average order value (AOV) is $175-200, which is lower than the very high AOV of $549 but higher than the very low AOV of $76. Additionally, the website had 110,559 sessions, with the highest number of sessions recorded at 41,572,493 on dickssportinggoods.com, and a median of 44,511 sessions in the SPORTS category.
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defconairsoft.co.uk competitors

When comparing defconairsoft.co.uk to its competitors in the airsoft industry based on April 2024 data, some interesting insights emerge. patrolbase.co.uk leads the pack in revenue with £949,026, followed by redwolfairsoft.com at £1,896,092 and gunfire.com at £1,845,696. In terms of transactions, redwolfairsoft.com has the highest with 6,903, while gunfire.com has the most sessions at 1,077,653. When it comes to Average Order Value (AOV), actionhobbies.co.uk stands out with a range of £350-375. defconairsoft.co.uk falls within the middle range in terms of revenue, transactions, and sessions, but it competes well in AOV and conversion rate. bztactical.co.uk boasts a high conversion rate of 2.00-2.50%, indicating a strong customer engagement strategy. Overall, defconairsoft.co.uk holds its own among competitors, particularly in terms of AOV and conversion rate.

#1 patrolbase.co.uk
949K
Revenue
497.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 actionhobbies.co.uk
90.9K
Revenue
36K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
#3 redwolfairsoft.com
1.9M
Revenue
906.5K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
#4 bztactical.co.uk
103.9K
Revenue
28.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#5 gunfire.com
1.8M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for empireairsoft.co.ukempireairsoft.co.uk
Favicon for socomtactical.netsocomtactical.net
Favicon for bztactical.co.ukbztactical.co.uk
Favicon for actionhobbies.co.ukactionhobbies.co.uk
Favicon for airsoftzone.co.ukairsoftzone.co.uk
TOP MARKET PERFORMERSby revenue
1
Favicon for evike.comevike.com
$16.4M
2
Favicon for novritsch.comnovritsch.com
3
Favicon for redwolfairsoft.comredwolfairsoft.com
4
Favicon for gunfire.comgunfire.com
5
Favicon for patrolbase.co.ukpatrolbase.co.uk
6
Favicon for defconairsoft.co.ukdefconairsoft.co.uk
7
Favicon for bullseyecountrysport.co.ukbullseyecountrysport.co.uk
8
Favicon for empireairsoft.co.ukempireairsoft.co.uk
9
Favicon for socomtactical.netsocomtactical.net
10
Favicon for bztactical.co.ukbztactical.co.uk
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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defconairsoft.co.uk brandsby revenue

1
Logo for silverbackSilverback
Top retailers:amazon.comwalmart.comairsoftjunkiez.com
2
Logo for a&kA&k
Top retailers:evike.compatrolbase.co.ukairsoftjunkiez.com
3
Logo for tippmannTippmann
Top retailers:amazon.comansgear.comdickssportinggoods.com
4
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Top retailers:walmart.comgohunt.comavinet.com
5
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Top retailers:amazon.comevike.comairsoftgi.com

defconairsoft.co.uk categoriesby revenue

1
Outdoor Recreation
Top retailers:aventon.comamazon.combiker-boarder.de
2
Hardware
Top retailers:ebay.comwalmart.comtarget.com
3
Paintball
Top retailers:amazon.comansgear.comebay.com
4
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Top retailers:amazon.comebay.comevike.com
5
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Top retailers:amazon.comopticsplanet.comprimaryarms.com
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defconairsoft.co.uk channels

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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