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Aug 2026
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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247.7K
Revenue
Aug 26
138.1K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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defconairsoft.co.uk revenue growth for last six months
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OVERVIEW
defconairsoft.co.uk generated $248,000 in revenue from online sales in August 2026, significantly outperforming a typical sports store, which usually generates around $85,100 monthly. The site recorded 138,000 sessions, far exceeding the average of approximately 33,500 sessions for a typical sports store. Its conversion rate fell within the category's typical range at 0.50-1.00%, while the average in the sports category spans from 0.63% to 3.09%. Furthermore, defconairsoft.co.uk's average order value (AOV) of $225-250 also lies within the typical range of $76 to $556 for the sports category, showcasing a strong performance across several key metrics.
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defconairsoft.co.uk competitors

The competitive set includes defconairsoft.co.uk, patrolbase.co.uk, actionhobbies.co.uk, redwolfairsoft.com, bztactical.co.uk, and gunfire.com. In August 2026, defconairsoft.co.uk reported revenue of $248,000 from 1,099 transactions and 138,000 sessions, positioning it fourth in revenue and sessions. patrolbase.co.uk significantly outperforms with $1.3 million in revenue and 8,141 transactions, leading both metrics. redwolfairsoft.com follows closely with $1.5 million in revenue and 4,918 transactions, placing it first overall. In contrast, actionhobbies.co.uk, with $40,000 in revenue from 119 transactions, ranks last in both revenue and transactions. bztactical.co.uk and gunfire.com show moderate performance, with revenues of $201,000 and $680,000, respectively. Notably, bztactical.co.uk achieves a higher conversion rate of 1.50-2.00, compared to defconairsoft.co.uk's range of 0.50-1.00. In terms of average order value, defconairsoft.co.uk's range of $225-250 is competitive, though below actionhobbies.co.uk's $325-350. Overall, defconairsoft.co.uk competes but trails behind leading competitors in key metrics.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.3M
Revenue
668.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
40K
Revenue
22K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1.5M
Revenue
625K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
200.7K
Revenue
58.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
gunfire.com screenshot
#5 gunfire.com
680.5K
Revenue
425.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In August large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In August large majority of sales on defconairsoft.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

Industries defconairsoft.co.uk operates in

defconairsoft.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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