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Nov 2025
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Home/Insights/Retailers/defconairsoft.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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142.5K
Revenue
Nov 25
95.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Defconairsoft.co.uk is an online platform offering a range of airsoft-related products. The websites inventory includes a variety of airsoft guns, gear, accessories, and equipment, catering to the needs of airsoft enthusiasts. They feature a user-friendly interface allowing customers to browse and purchase airsoft items easily.

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defconairsoft.co.uk Annual Revenue and Growth

defconairsoft.co.uk's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
defconairsoft.co.uk revenue by year

defconairsoft.co.uk's monthly revenueOVER TIME
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Over the past three months, defconairsoft.co.uk revenue has experienced decline of 18%, compared to the preceding three months.

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defconairsoft.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, defconairsoft.co.uk generated $142,514 in online sales, surpassing the sports industry's median of $89,556, while its conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.31%. The average order value (AOV) was $175-200, significantly lower than the sector's high of $552. With 95,186 sessions, defconairsoft.co.uk outperformed the median of 31,405 but fell short compared to the leading site, dickssportinggoods.com, which attracted 57,640,222 sessions. These metrics highlight defconairsoft.co.uk's competitive standing within the sports industry, emphasizing both growth opportunities and areas needing improvement.
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defconairsoft.co.uk competitors

In November 2025, defconairsoft.co.uk stands out among its competitors in terms of revenue, with a total of $142,514. When compared to Patrol Base with $1,087,499, Red Wolf Airsoft with $1,153,374, Gunfire with $715,004, and BZ Tactical with $289,382, defconairsoft.co.uk falls behind. However, it does have a competitive number of transactions at 731, which is on par with Gunfire and higher than Action Hobbies. In terms of sessions, defconairsoft.co.uk has 95,186, which is lower than Patrol Base and Red Wolf Airsoft, but higher than Action Hobbies and BZ Tactical. The average order value (AOV) for defconairsoft.co.uk ranges between $175-200, similar to Gunfire, while conversion rates fall within the range of 0.50-1.00, putting it in line with the industry standard. Overall, defconairsoft.co.uk holds its own in the competitive airsoft market, but there is room for growth in revenue and sessions to match the performance of its top competitors.

patrolbase.co.uk screenshot
#1 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#2 actionhobbies.co.uk
35.6K
Revenue
22.9K
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
redwolfairsoft.com screenshot
#3 redwolfairsoft.com
1.2M
Revenue
501.1K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
bztactical.co.uk screenshot
#4 bztactical.co.uk
289.4K
Revenue
86.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#5 gunfire.com
715K
Revenue
451K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
defconairsoft.co.uk vs top market performers
defconairsoft.co.uk
top retailers
conversion rate vs average order value for defconairsoft.co.uk and its competitors
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Revenue share by device at defconairsoft.co.uk

In November large majority of sales on defconairsoft.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.

In November large majority of sales on defconairsoft.co.uk, 83% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 17% of sales coming from desktop devices.
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defconairsoft.co.uk channels

Identify top traffic channels that drive growth for defconairsoft.co.ukand discover how performance of traffic channels has changed over time.

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defconairsoft.co.uk Google Ads spend

Evaluate defconairsoft.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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defconairsoft.co.uk devices

Review defconairsoft.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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defconairsoft.co.uk top markets

Explore defconairsoft.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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defconairsoft.co.uk country & global rank

Assess the ranking of defconairsoft.co.uk among other retailers within its primary country and worldwide.

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