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Sep 2025
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Home/Insights/Retailers/silkroll.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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13.9K
Revenue
Sep 25
8.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Silkroll.com is a website that facilitates online exchanges of pre-owned fashion items among users. The site enables individuals to swap designer clothing, accessories, and shoes by creating virtual closets and selecting desired items from other users collections. Transactions are based on an exchange system instead of monetary payments.

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silkroll.com Annual Revenue and Growth

silkroll.com's annual sales on its online store amounted to $233.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$233.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
silkroll.com revenue by year

silkroll.com's monthly revenueOVER TIME
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Over the past three months, silkroll.com revenue has experienced growth of 17%, compared to the preceding three months.

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silkroll.com revenue growth for last six months
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OVERVIEW
In September 2025, silkroll.com, operating in the lifestyle/fashion and apparel industry, generated $13,890 in online sales with a conversion rate of 1.00-1.50%, below the industry's median of 3.2%. Its average order value (AOV) ranged from $100 to $125, significantly lower than the high benchmark of $382. The site attracted 8,811 sessions, far less than the median of 34,221, indicating a need for improved visibility and engagement, especially when compared to industry leader shein.com, which boasted staggering figures like $819,580,923 in revenue and 297,137,690 sessions, highlighting the competitive landscape.
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silkroll.com competitors

When comparing silkroll.com to its competitors as of September 2025, we can see that silkroll.com falls in the middle range in terms of revenue and transactions. silkroll.com generated $13,890 in revenue from 126 transactions, with 8,811 sessions, and an average order value (AOV) of $100-$125. In comparison, loft.com outperformed silkroll.com significantly with $30,320,872 in revenue from 347,929 transactions, and 10,306,793 sessions, boasting a conversion rate of 3.00-3.50. However, silkroll.com fared better than elleandbeck.com and shoprevelry.com in terms of revenue and transactions, but lagged behind ann taylor.com in terms of revenue, transactions, and sessions. While silkroll.com has a similar conversion rate to most of its competitors, its revenue and transaction numbers show room for growth to compete with the top performers in the industry.

elleandbeck.com screenshot
#1 elleandbeck.com
2.3K
Revenue
2.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
loft.com screenshot
#2 loft.com
30.3M
Revenue
10.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bostonproper.com screenshot
#3 bostonproper.com
2.4M
Revenue
967.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
anntaylor.com screenshot
#4 anntaylor.com
20.1M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
shoprevelry.com screenshot
#5 shoprevelry.com
1.2M
Revenue
440.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
silkroll.com vs top market performers
silkroll.com
top retailers
conversion rate vs average order value for silkroll.com and its competitors
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Revenue share by device at silkroll.com

In September large majority of sales on silkroll.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on silkroll.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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silkroll.com channels

Identify top traffic channels that drive growth for silkroll.comand discover how performance of traffic channels has changed over time.

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silkroll.com Google Ads spend

Evaluate silkroll.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silkroll.com devices

Review silkroll.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silkroll.com top markets

Explore silkroll.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silkroll.com country & global rank

Assess the ranking of silkroll.com among other retailers within its primary country and worldwide.

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