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Oct 2025
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Home/Insights/Retailers/silkroll.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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12.2K
Revenue
Oct 25
8.5K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Silkroll.com is a website that facilitates online exchanges of pre-owned fashion items among users. The site enables individuals to swap designer clothing, accessories, and shoes by creating virtual closets and selecting desired items from other users collections. Transactions are based on an exchange system instead of monetary payments.

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silkroll.com Annual Revenue and Growth

silkroll.com's annual sales on its online store amounted to $233.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$233.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
silkroll.com revenue by year

silkroll.com's monthly revenueOVER TIME
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Over the past three months, silkroll.com revenue has experienced decline of 25%, compared to the preceding three months.

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silkroll.com revenue decline for last six months
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OVERVIEW
In October 2025, silkroll.com, operating in the FASHION AND APPAREL sector, generated $12,215 in online sales, significantly below the median of $80,524, with a conversion rate between 1.00-1.50%, trailing behind the high of 3.36%. Their average order value (AOV) ranged from $100-125, well below the high AOV of $378, and attracted 8,455 sessions, far from the median of 33,163 and the leading store, shein.com, which recorded an astounding 321,650,758 sessions, illustrating silkroll.com’s challenges in competing within a saturated market.
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silkroll.com competitors

In October 2025, silkroll.com generated $12,215 in revenue from 107 transactions with 8,455 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50. In comparison, elleandbeck.com brought in $2,546 in revenue from 34 transactions with 3,240 sessions, offering a slightly lower AOV of $50-75 but a similar conversion rate. loft.com excelled with $29,788,180 in revenue from 347,086 transactions and 8,723,112 sessions, featuring an AOV of $75-100 and a high conversion rate of 3.50-4.00. While silkroll.com fell behind in terms of revenue and sessions compared to bostonproper.com and anntaylor.com, it remained competitive in terms of AOV and conversion rate. shoprevelry.com, on the other hand, demonstrated lower revenue and transaction numbers but boasted a significantly higher AOV of $275-300.

elleandbeck.com screenshot
#1 elleandbeck.com
2.5K
Revenue
3.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
loft.com screenshot
#2 loft.com
29.8M
Revenue
8.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bostonproper.com screenshot
#3 bostonproper.com
2.6M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
anntaylor.com screenshot
#4 anntaylor.com
20.7M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
shoprevelry.com screenshot
#5 shoprevelry.com
1.2M
Revenue
309.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
silkroll.com vs top market performers
silkroll.com
top retailers
conversion rate vs average order value for silkroll.com and its competitors
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Revenue share by device at silkroll.com

In October large majority of sales on silkroll.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on silkroll.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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silkroll.com channels

Identify top traffic channels that drive growth for silkroll.comand discover how performance of traffic channels has changed over time.

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silkroll.com Google Ads spend

Evaluate silkroll.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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silkroll.com devices

Review silkroll.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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silkroll.com top markets

Explore silkroll.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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silkroll.com country & global rank

Assess the ranking of silkroll.com among other retailers within its primary country and worldwide.

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