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Sep 2026
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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3.1M
Revenue
Sep 26
975.1K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com Annual Revenue and Growth

bostonproper.com's annual sales on its online store amounted to $35M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$35M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bostonproper.com revenue by year

bostonproper.com's monthly revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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bostonproper.com revenue decline for last six months
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OVERVIEW
bostonproper.com operates within the fashion and apparel category, generating $3.1 million in online sales for September 2026. This revenue significantly exceeds an average fashion and apparel store's monthly sales of around $63,500. Its conversion rate ranges from 2.00-2.50%, which is within the typical range of 0.67% to 3.16%. Additionally, bostonproper.com boasts an AOV of $150-175, within the category's typical range of $79 to $406, and records 975,000 sessions, far above an average fashion and apparel store's 26,000 sessions.
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bostonproper.com competitors

In the competitive set of bostonproper.com, coldwatercreek.com, garnethill.com, shopnational.com, sundancecatalog.com, and capecodfashionista.com, bostonproper.com performs well, particularly in sessions and transactions. As of September 2026, bostonproper.com generated $3.1 million in revenue from 20,600 transactions over 975,000 sessions, with an average order value (AOV) between $150-175 and a conversion rate of 2.00-2.50%. While it ranks third in revenue, transactions, and sessions, coldwatercreek.com leads in transactions with 66,500 and sessions with 2.8 million. garnethill.com surpasses bostonproper.com in revenue, achieving $18.3 million. Overall, bostonproper.com maintains a strong position against its peers despite trailing in several key metrics.

shopnational.com screenshot
#1 shopnational.com
16K
Revenue
2K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
coldwatercreek.com screenshot
#2 coldwatercreek.com
8.9M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
garnethill.com screenshot
#3 garnethill.com
18.3M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
sundancecatalog.com screenshot
#4 sundancecatalog.com
10.6K
Revenue
1.2K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
softsurroundings.com screenshot
#5 softsurroundings.com
2.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In September large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bostonproper.com operates in

bostonproper.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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