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May 2025
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.2M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com's revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced growth of 8.6%, compared to the preceding three months.

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bostonproper.com revenue growth for last six months
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OVERVIEW
In May 2025, bostonproper.com in the FASHION AND APPAREL industry had a revenue of $3,213,610, conversion rate of 2.00-2.50%, AOV of $125-150, and 1,087,751 sessions. The highest revenue in the industry was $731,622,726 from shein.com, with a conversion rate of 3.09% and AOV of $415. The lowest revenue was $81,783, conversion rate was 0.67%, AOV was $82, and sessions were 33,223. bostonproper.com performed moderately compared to industry peers, with room for improvement in conversion rate and AOV.
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bostonproper.com competitors

In May 2025, bostonproper.com generated a revenue of $3,213,610 with 23,962 transactions and 1,087,751 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, capecodfashionista.com had a revenue of $4,507 with 27 transactions and 1,650 sessions, showcasing a higher AOV of $150-175 but a slightly lower conversion rate of 1.50-2.00%. On the other hand, coldwatercreek.com outperformed bostonproper.com with a revenue of $5,339,070, 42,148 transactions, and 1,872,249 sessions, while maintaining a similar AOV of $125-150 and conversion rate of 2.00-2.50%. garnethill.com excelled in revenue with $13,561,537 but had fewer transactions and sessions compared to bostonproper.com, with a significantly higher AOV of $625-650 and a conversion rate of 1.50-2.00%. sundancecatalog.com had a lower revenue than bostonproper.com at $286,297 but a higher AOV of $225-250 and a better conversion rate of 3.00-3.50%.

coldwatercreek.com screenshot
#1 coldwatercreek.com
5.3M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
garnethill.com screenshot
#2 garnethill.com
13.6M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
sundancecatalog.com screenshot
#3 sundancecatalog.com
286.3K
Revenue
33.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
softsurroundings.com screenshot
#4 softsurroundings.com
3.2M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
capecodfashionista.com screenshot
#5 capecodfashionista.com
4.5K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bostonproper.com vs top market performers
bostonproper.com
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conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In May large majority of sales on bostonproper.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on bostonproper.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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