bostonproper.com
Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.
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bostonproper.com Annual Revenue and Growth
bostonproper.com's annual sales on its online store amounted to $43.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
bostonproper.com's monthly revenueOVER TIME
Over the past three months, bostonproper.com revenue has experienced decline of 11%, compared to the preceding three months.
bostonproper.com competitors
In October 2025, Boston Proper had a revenue of $2,556,805 with 20,153 transactions and 1,077,002 sessions, resulting in an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%. Compared to its competitors, Boston Proper's revenue is lower than Garnet Hill ($11,868,213) and Coldwater Creek ($6,151,558) but higher than Cape Cod Fashionista ($3,500) and Sundance Catalog ($66,071). In terms of transactions, Boston Proper falls between the range of its competitors. The AOV for Boston Proper is on par with Cape Cod Fashionista but lower than Garnet Hill. While Boston Proper's conversion rate is in line with most of its competitors, it falls behind Sundance Catalog, which has a higher conversion rate. Overall, Boston Proper performs competitively in terms of revenue and transaction volume but may need to focus on increasing its AOV and conversion rate to outperform some of its competitors.
Revenue share by device at bostonproper.com
In October large majority of sales on bostonproper.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonproper.com channels
Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.
bostonproper.com Google Ads spend
Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bostonproper.com devices
Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
