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Mar 2026
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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2.7M
Revenue
Mar 26
1.1M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com Annual Revenue and Growth

bostonproper.com's annual sales on its online store amounted to $35M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$35M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bostonproper.com revenue by year

bostonproper.com's monthly revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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bostonproper.com revenue decline for last six months
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OVERVIEW
In March 2026, bostonproper.com achieved online sales revenue of $2,741,563, significantly surpassing the lifestyle/fashion and apparel median of $83,040, although still far behind industry leader shein.com at $945,812,338. The site recorded a conversion rate of 2.00-2.50%, slightly below the high of 3.14% in the industry, with an average order value (AOV) of $125-150, compared to a high of $377. Additionally, bostonproper.com had 1,063,798 sessions, which is considerably higher than the median of 36,457, yet dwarfed by shein.com’s impressive 298,145,068 sessions.
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bostonproper.com competitors

In March 2026, bostonproper.com generated a revenue of $2,741,563 from 21,363 transactions and 1,063,798 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to its competitors, coldwatercreek.com outperformed bostonproper.com with a revenue of $6,019,430 from 53,380 transactions and 2,237,078 sessions, similar conversion rates, and a slightly lower AOV. garnethill.com had the highest revenue at $10,172,583 but a lower number of transactions and sessions compared to bostonproper.com, with a much higher AOV of $475-500. sundancecatalog.com had a significantly lower revenue at $19,050 but a higher conversion rate and AOV. capecodfashionista.com also had lower revenue but a similar number of transactions and sessions as bostonproper.com, with a slightly higher AOV and comparable conversion rate.

coldwatercreek.com screenshot
#1 coldwatercreek.com
6M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
garnethill.com screenshot
#2 garnethill.com
10.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
sundancecatalog.com screenshot
#3 sundancecatalog.com
19K
Revenue
2.3K
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
softsurroundings.com screenshot
#4 softsurroundings.com
2.9M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
capecodfashionista.com screenshot
#5 capecodfashionista.com
3.8K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In March large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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