bostonproper.com
Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.
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bostonproper.com Annual Revenue and Growth
bostonproper.com's annual sales on its online store amounted to $43.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
bostonproper.com's monthly revenueOVER TIME
Over the past three months, bostonproper.com revenue has experienced growth of 0.04%, compared to the preceding three months.
bostonproper.com competitors
When comparing bostonproper.com to its competitors in November 2025, we can see that Boston Proper has a revenue of $3,013,411 with 23,878 transactions and 1,321,465 sessions. The average order value (AOV) falls between $125-150, with a conversion rate of 1.50-2.00%. In contrast, Coldwater Creek boasts a higher revenue of $6,593,715, with 57,098 transactions and 2,247,093 sessions. Their AOV ranges from $100-125, and their conversion rate is higher at 2.50-3.00%. Garnet Hill surpasses both with a revenue of $13,398,581, 25,093 transactions, and 1,404,834 sessions. Their AOV is significantly higher at $525-550, while maintaining a similar conversion rate of 1.50-2.00%. Sundance Catalog and Cape Cod Fashionista also have their own strengths, but in terms of revenue and transaction volume, Boston Proper falls behind its competitors.
Revenue share by device at bostonproper.com
In November large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonproper.com channels
Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.
bostonproper.com Google Ads spend
Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bostonproper.com devices
Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
