bostonproper.com
Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
bostonproper.com Annual Revenue and Growth
bostonproper.com's annual sales on its online store amounted to $35M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
bostonproper.com's monthly revenueOVER TIME
Over the past three months, bostonproper.com revenue has experienced growth of 12%, compared to the preceding three months.
bostonproper.com competitors
In January 2026, bostonproper.com generated $2,725,677 in revenue from 21,344 transactions and 1,283,391 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. In comparison, coldwatercreek.com outperformed Boston Proper with $5,770,607 in revenue from 49,741 transactions and 2,240,931 sessions, boasting a slightly lower AOV of $100-125 but a higher conversion rate of 2.00-2.50%. garnethill.com surpassed both with $9,933,227 in revenue from 18,745 transactions and 1,045,071 sessions, boasting a high AOV of $525-550 and a comparable conversion rate of 1.50-2.00%. sundancecatalog.com trailed with $30,794 in revenue from 110 transactions and 2,924 sessions, featuring a moderate AOV of $275-300 but an impressive conversion rate of 3.50-4.00%. capecodfashionista.com performed similarly to Boston Proper with $4,586 in revenue from 29 transactions and 1,698 sessions, maintaining a consistent AOV of $150-175 and a conversion rate of 1.50-2.00%.
Revenue share by device at bostonproper.com
In January large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
bostonproper.com channels
Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.
bostonproper.com Google Ads spend
Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
bostonproper.com devices
Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
