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Jul 2026
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.4M
Revenue
Jul 26
988.6K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com Annual Revenue and Growth

bostonproper.com's annual sales on its online store amounted to $35M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$35M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bostonproper.com revenue by year

bostonproper.com's monthly revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced growth of 28%, compared to the preceding three months.

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bostonproper.com revenue growth for last six months
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OVERVIEW
bostonproper.com operates in the fashion and apparel category, achieving notable performance metrics for July 2026. The site generated $3.4 million in online sales, significantly higher than the $71,300 typical for an average fashion and apparel store. With a conversion rate of 2.00-2.50%, it remains within the category's typical range of 0.66% to 3.1%. The average order value is between $125-150, also within the category's typical range of $84 to $403. Additionally, bostonproper.com recorded 989,000 sessions, far exceeding the 28,400 of an average fashion and apparel store.
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bostonproper.com competitors

The competitive set includes bostonproper.com, shopnational.com, coldwatercreek.com, garnethill.com, sundancecatalog.com, and capecodfashionista.com. In July 2026, bostonproper.com generated $3.4 million in revenue with 23,400 transactions and 989,000 sessions, ranking third among competitors. It trails garnethill.com by $11.3 million in revenue and coldwatercreek.com by 20,900 in transactions. coldwatercreek.com leads with 1.9 million sessions, outpacing bostonproper.com by 911,000. While bostonproper.com’s conversion rate of 2.00-2.50% aligns with coldwatercreek.com's, it is lower than shopnational.com and sundancecatalog.com, which both achieve 3.50-4.00%. Overall, bostonproper.com remains competitive but faces significant gaps in key metrics.

shopnational.com screenshot
#1 shopnational.com
16K
Revenue
2K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
coldwatercreek.com screenshot
#2 coldwatercreek.com
5.3M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
garnethill.com screenshot
#3 garnethill.com
14.7M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sundancecatalog.com screenshot
#4 sundancecatalog.com
66K
Revenue
7.2K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
softsurroundings.com screenshot
#5 softsurroundings.com
5.6M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In July large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bostonproper.com operates in

bostonproper.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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