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Sep 2025
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.4M
Revenue
Sep 25
967.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com Annual Revenue and Growth

bostonproper.com's annual sales on its online store amounted to $43.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$43.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bostonproper.com revenue by year

bostonproper.com's monthly revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced decline of 19%, compared to the preceding three months.

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bostonproper.com revenue decline for last six months
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OVERVIEW
In September 2025, bostonproper.com, a player in the FASHION AND APPAREL sector, reported online sales revenue of $2,417,662, significantly surpassing the median of $74,931. With a conversion rate of 1.50-2.00%, it falls below the industry high of 3.2% but above the low of 0.68%. The average order value (AOV) ranges from $125-150, while the industry high stands at $382. Additionally, the site attracted 967,229 sessions, a substantial figure compared to the median of 34,221, though far behind shein.com’s impressive 297,137,690 sessions, underscoring bostonproper.com’s competitive landscape.
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bostonproper.com competitors

In September 2025, bostonproper.com generated a revenue of $2,417,662 from 19,183 transactions with 967,229 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Compared to its competitors, coldwatercreek.com leads the pack with a revenue of $6,706,070 from 58,765 transactions and 2,483,767 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. garnethill.com follows closely behind with a revenue of $9,710,425 from 19,126 transactions and 1,057,940 sessions, offering a higher AOV of $500-525 but a similar conversion rate of 1.50-2.00%. sundancecatalog.com has lower revenue at $158,955 from 573 transactions and 15,209 sessions, with a higher AOV of $275-300 and a better conversion rate of 3.50-4.00%. capecodfashionista.com falls behind with a revenue of $4,020 from 26 transactions and 1,527 sessions, with an AOV of $150-175 and a comparable conversion rate of 1.50-2.00%.

coldwatercreek.com screenshot
#1 coldwatercreek.com
6.7M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
garnethill.com screenshot
#2 garnethill.com
9.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sundancecatalog.com screenshot
#3 sundancecatalog.com
159K
Revenue
15.2K
Sessions
3.5-4.0%
Conv. rate
$275-300
AOV
softsurroundings.com screenshot
#4 softsurroundings.com
3.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
capecodfashionista.com screenshot
#5 capecodfashionista.com
4K
Revenue
1.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In September large majority of sales on bostonproper.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bostonproper.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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