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Aug 2026
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.2M
Revenue
Aug 26
979.9K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com Annual Revenue and Growth

bostonproper.com's annual sales on its online store amounted to $35M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$35M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
bostonproper.com revenue by year

bostonproper.com's monthly revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced growth of 13%, compared to the preceding three months.

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bostonproper.com revenue growth for last six months
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OVERVIEW
bostonproper.com operates in the fashion and apparel category, achieving significant metrics in August 2026. The site generated $3.2 million in online sales, while an average fashion and apparel store earns around $87,900 monthly. With a conversion rate of 2.00-2.50%, bostonproper.com is within the typical range of 0.65% to 3.1%. Its average order value of $125-150 also falls within the category's typical range of $84 to $408, attracting 980,000 sessions compared to an average fashion and apparel store's 37,200 sessions.
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bostonproper.com competitors

The competitive set for bostonproper.com includes coldwatercreek.com, garnethill.com, sundancecatalog.com, and capecodfashionista.com. In August 2026, bostonproper.com generated $3.2 million in revenue from 22,400 transactions and 980,000 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%. It ranks third among its peers in revenue, transactions, and sessions. coldwatercreek.com leads with $6.6 million in revenue, 52,900 transactions, and 2.3 million sessions. garnethill.com, despite a lower transaction count of 25,400, has the highest AOV of $575-600. Meanwhile, sundancecatalog.com has a conversion rate of 3.50-4.00%, surpassing bostonproper.com. capecodfashionista.com ranks lowest overall, with $6,425 in revenue and 40 transactions.

coldwatercreek.com screenshot
#1 coldwatercreek.com
6.6M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
garnethill.com screenshot
#2 garnethill.com
14.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sundancecatalog.com screenshot
#3 sundancecatalog.com
70.6K
Revenue
7.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
softsurroundings.com screenshot
#4 softsurroundings.com
5M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
capecodfashionista.com screenshot
#5 capecodfashionista.com
6.4K
Revenue
2.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In August large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bostonproper.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries bostonproper.com operates in

bostonproper.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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bostonproper.com channels

Identify top traffic channels that drive growth for bostonproper.comand discover how performance of traffic channels has changed over time.

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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