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Jul 2025
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Home/Insights/Retailers/bostonproper.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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Bostonproper.com is an online retailer offering a wide range of clothing and fashion accessories for women. Their selection includes dresses, tops, pants, skirts, swimwear, and activewear. Additionally, the website provides sizing information, style tips, and easy navigation through various categories for an optimal shopping experience.

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bostonproper.com's revenueOVER TIME
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Over the past three months, bostonproper.com revenue has experienced decline of 13%, compared to the preceding three months.

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bostonproper.com revenue decline for last six months
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OVERVIEW
In July 2025, bostonproper.com, a FASHION AND APPAREL industry site, had a revenue of $2,660,519, a conversion rate of 1.50-2.00%, an AOV of $125-150, and 1,130,926 sessions. The largest online store in the category is shein.com with $817,680,251 in revenue and 294,721,604 sessions. The median revenue in the industry is $82,875, with a high conversion rate of 2.96%, a low conversion rate of 0.62%, a high AOV of $402, a low AOV of $82, and a median sessions of 36,317.
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bostonproper.com competitors

In July 2025, bostonproper.com reported a revenue of $2,660,519 with 20,471 transactions and 1,130,926 sessions. Their average order value (AOV) ranged from $125 to $150, and their conversion rate was between 1.50% and 2.00%. Comparatively, coldwatercreek.com had a higher revenue of $5,725,000 with 43,771 transactions and 1,871,665 sessions. garnethill.com outperformed both with a revenue of $10,528,460, despite having fewer transactions (17,989) and sessions (1,039,696). Their AOV was significantly higher at $575 to $600, while maintaining a similar conversion rate. sundancecatalog.com had a lower revenue of $150,437 but boasted a higher conversion rate of 3.50% to 4.00% with an AOV of $250 to $275. capecodfashionista.com lagged behind in revenue at $4,908 with only 29 transactions and 1,844 sessions, similar to bostonproper.com in terms of AOV and conversion rate.

coldwatercreek.com screenshot
#1 coldwatercreek.com
5.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
garnethill.com screenshot
#2 garnethill.com
10.5M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
sundancecatalog.com screenshot
#3 sundancecatalog.com
150.4K
Revenue
14.3K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
softsurroundings.com screenshot
#4 softsurroundings.com
3.1M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
capecodfashionista.com screenshot
#5 capecodfashionista.com
4.9K
Revenue
1.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bostonproper.com vs top market performers
bostonproper.com
top retailers
conversion rate vs average order value for bostonproper.com and its competitors
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Revenue share by device at bostonproper.com

In July large majority of sales on bostonproper.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on bostonproper.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bostonproper.com channels

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bostonproper.com Google Ads spend

Evaluate bostonproper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bostonproper.com devices

Review bostonproper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bostonproper.com top markets

Explore bostonproper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bostonproper.com country & global rank

Assess the ranking of bostonproper.com among other retailers within its primary country and worldwide.

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