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Sep 2025
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Home/Insights/Retailers/selfieleslie.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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760.2K
Revenue
Sep 25
471.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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SelfieLeslie.com features a wide range of fashion apparel and accessories for women. The online store offers a variety of stylish clothing items such as dresses, tops, bottoms, and outerwear. Additionally, they sell trendy accessories like bags, shoes, and jewelry. The website provides convenient online shopping experience and worldwide shipping options.

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selfieleslie.com Annual Revenue and Growth

selfieleslie.com's annual sales on its online store amounted to $24.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$24.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
selfieleslie.com revenue by year

selfieleslie.com's monthly revenueOVER TIME
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Over the past three months, selfieleslie.com revenue has experienced decline of 48%, compared to the preceding three months.

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selfieleslie.com revenue decline for last six months
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OVERVIEW
In September 2025, selfieleslie.com achieved impressive revenue of $760,185, significantly surpassing the lifestyle/fashion and apparel median of $74,931, while trailing behind industry leader shein.com. The site's conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 3.2% but above the low of 0.68%. Its average order value (AOV) was between $150-175, lower than the high of $382 yet well above the low of $73. With 471,429 sessions, selfieleslie.com outperformed the median of 34,221, showcasing strong customer interest in a competitive market.
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selfieleslie.com competitors

In September 2025, selfieleslie.com outperformed some of its competitors in terms of revenue, with $760,185 in comparison to tobi.com's $63,787. However, it fell short when compared to hellomolly.com, which generated $9,058,193 in revenue. In terms of transactions, SelfieLeslie had 4,736, whereas AmericanThreads had 3,101 and Lucyinthesky had 6,272. The site's sessions were also in the middle range with 471,429, falling between AmericanThreads' 218,453 and Lucyinthesky's 1,009,347. The average order value (AOV) of SelfieLeslie ranged between $150-$175, which was consistent with AmericanThreads and Lucyinthesky, but lower than Tobi's $100-$125 and HelloMolly's $125-$150. The conversion rate of SelfieLeslie was 0.50-1.00, similar to AmericanThreads, Hazel and Olive, and Lucyinthesky, but lower than HelloMolly's high conversion rate of 2.50-3.00.

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#1 shopamericanthreads.com
709K
Revenue
218.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
tobi.com screenshot
#2 tobi.com
63.8K
Revenue
86.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hazelandolive.com screenshot
#3 hazelandolive.com
93.4K
Revenue
106.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
lucyinthesky.com screenshot
#4 lucyinthesky.com
1.1M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
hellomolly.com screenshot
#5 hellomolly.com
9.1M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
selfieleslie.com vs top market performers
selfieleslie.com
top retailers
conversion rate vs average order value for selfieleslie.com and its competitors
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Revenue share by device at selfieleslie.com

In September large majority of sales on selfieleslie.com, 92% was finalized on desktop devices, with 7.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on selfieleslie.com, 92% was finalized on desktop devices, with 7.9% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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selfieleslie.com channels

Identify top traffic channels that drive growth for selfieleslie.comand discover how performance of traffic channels has changed over time.

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selfieleslie.com Google Ads spend

Evaluate selfieleslie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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selfieleslie.com devices

Review selfieleslie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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selfieleslie.com top markets

Explore selfieleslie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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selfieleslie.com country & global rank

Assess the ranking of selfieleslie.com among other retailers within its primary country and worldwide.

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