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May 2026
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Home/Insights/Retailers/ralphlauren.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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801.4K
Revenue
May 26
899.4K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$300-325
AOV
May 26
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ralphlauren.de Annual Revenue and Growth

ralphlauren.de's annual sales on its online store amounted to $12M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$12M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
ralphlauren.de revenue by year

ralphlauren.de's monthly revenueOVER TIME
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Over the past three months, ralphlauren.de revenue has experienced decline of 28%, compared to the preceding three months.

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ralphlauren.de revenue decline for last six months
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OVERVIEW
In May 2026, ralphlauren.de generated online sales revenue of $801,382, significantly outperforming the FASHION AND APPAREL median of $74,720, although it lags behind the leading competitor, shein.com, at $869,380,784. The site's conversion rate remains low at 0.00-0.50%, compared to a high of 3.18% in the industry. With an average order value (AOV) between $300-325, it falls short of the category's high AOV of $405. However, ralphlauren.de attracted 899,392 sessions, vastly exceeding the median of 29,212, yet still far from shein.com's staggering 309,473,559 sessions, indicating a need for improved conversion strategies.
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ralphlauren.de competitors

In May 2026, ralphlauren.de generated $801,382 from 2,532 transactions, with sessions totaling 899,392, yielding a conversion rate of 0.00-0.50%. In stark contrast, ralphlauren.com achieved a staggering $72,818,873 revenue from 233,595 transactions across 12,182,310 sessions, translating to a conversion rate of 1.50-2.00%. Similarly, competitors like engelhorn.de and lodenfrey.com performed robustly, with revenues of $1,518,790 and $1,822,911, respectively, alongside conversion rates of 2.00-2.50% and 1.50-2.00%. On the lower end, herrenausstatter.de reported $487,575 and outlet46.de reached $986,416, with their conversion rates ranging between 1.00-1.50%. Overall, ralphlauren.de lags behind its competitors in revenue and conversion efficiency, indicating room for improvement in its online sales strategy.

ralphlauren.com screenshot
#1 ralphlauren.com
72.8M
Revenue
12.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
herrenausstatter.de screenshot
#2 herrenausstatter.de
487.6K
Revenue
268.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
lodenfrey.com screenshot
#3 lodenfrey.com
1.8M
Revenue
379.2K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
engelhorn.de screenshot
#4 engelhorn.de
1.5M
Revenue
324.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
outlet46.de screenshot
#5 outlet46.de
986.4K
Revenue
644K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
ralphlauren.de vs top market performers
ralphlauren.de
top retailers
conversion rate vs average order value for ralphlauren.de and its competitors
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Revenue share by device at ralphlauren.de

In May large majority of sales on ralphlauren.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on ralphlauren.de, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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ralphlauren.de channels

Identify top traffic channels that drive growth for ralphlauren.deand discover how performance of traffic channels has changed over time.

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ralphlauren.de Google Ads spend

Evaluate ralphlauren.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ralphlauren.de devices

Review ralphlauren.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ralphlauren.de top markets

Explore ralphlauren.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ralphlauren.de country & global rank

Assess the ranking of ralphlauren.de among other retailers within its primary country and worldwide.

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