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Oct 2025
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Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

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79K
Revenue
Oct 25
18.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$400-500
AOV
Oct 25
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PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

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pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $35M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$35M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
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Over the past three months, pmtonline.co.uk revenue has experienced decline of 87%, compared to the preceding three months.

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pmtonline.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, pmtonline.co.uk generated $78,970 in online sales, outperforming the MUSIC median of $47,440, though significantly below industry leader reverb.com at $129,956,698; with a conversion rate of 0.50-1.00%, it remains lower than the high of 3.57% but above the low of 0.78%, while its average order value (AOV) stands at $475-500, below the industry high of $676 but above the low of $53; pmtonline.co.uk attracted 18,678 sessions, surpassing the median of 14,367, yet far behind reverb.com’s remarkable 15,687,987 sessions.
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pmtonline.co.uk competitors

In October 2025, pmtonline.co.uk had a revenue of £78,970 from 159 transactions and 18,678 sessions, with an average order value (AOV) of £475-£500 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, gear4music.com had a revenue of £25,889,075 from 65,435 transactions and 2,453,059 sessions, with an AOV of £375-£400 and a conversion rate of 2.50-3.00%. thomann.de had a revenue of £89,948,969 from 240,437 transactions and 9,600,455 sessions, with an AOV of £350-£375 and a conversion rate of 2.00-2.50%. reverb.com had a revenue of £129,956,698 from 209,248 transactions and 15,687,987 sessions, with an AOV of £600-£625 and a conversion rate of 1.00-1.50%. sweetwater.com had a revenue of £52,742,891 from 120,093 transactions and 12,081,846 sessions, with an AOV of £425-£450 and a conversion rate of 0.50-1.00%. Lastly, dv247.com had a revenue of £10,699 from 16 transactions and 2,444 sessions, with an AOV of £650-£675 and a conversion rate of 0.50-1.00%.

gear4music.com screenshot
#1 gear4music.com
25.9M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
thomann.de screenshot
#2 thomann.de
89.9M
Revenue
9.6M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
reverb.com screenshot
#3 reverb.com
130M
Revenue
15.7M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#4 sweetwater.com
52.7M
Revenue
12.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
dv247.com screenshot
#5 dv247.com
10.7K
Revenue
2.4K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
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Revenue share by device at pmtonline.co.uk

In October large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In October large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

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pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

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