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Aug 2025
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Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

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178K
Revenue
Aug 25
48.5K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

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pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $35M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$35M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
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Over the past three months, pmtonline.co.uk revenue has experienced decline of 72%, compared to the preceding three months.

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pmtonline.co.uk revenue decline for last six months
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OVERVIEW
pmtonline.co.uk in the MUSIC industry had a revenue of $178,004 in August 2025, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) between $475-500. The site had 48,510 sessions during that month. The highest revenue in the category was $119,664,790 from reverb.com, with a conversion rate of 3.56% and an AOV of $641. In contrast, the lowest AOV was $54 and the lowest conversion rate was 0.68%, while the median revenue was $49,038 and the median sessions were 15,700.
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pmtonline.co.uk competitors

In August 2025, pmtonline.co.uk generated a revenue of £178,004 from 370 transactions and 48,510 sessions with an average order value (AOV) ranging from £475-£500 and a conversion rate of 0.50-1.00%. In comparison, gear4music.com outperformed pmtonline.co.uk significantly with a revenue of £17,555,733 from 45,950 transactions and 2,443,538 sessions. However, pmtonline.co.uk had a higher AOV and comparable conversion rate to gear4music.com. thomann.de also surpassed pmtonline.co.uk with a revenue of £61,049,436 from 168,370 transactions and 9,235,152 sessions, but had a lower AOV. reverb.com performed exceptionally well with a revenue of £119,664,790 from 203,978 transactions and 15,579,420 sessions, having a higher AOV and conversion rate than pmtonline.co.uk. sweetwater.com and dv247.com also had higher revenues and transactions compared to pmtonline.co.uk, showcasing the competitive landscape in the online musical instruments market.

gear4music.com screenshot
#1 gear4music.com
17.6M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
thomann.de screenshot
#2 thomann.de
61M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
reverb.com screenshot
#3 reverb.com
119.7M
Revenue
15.6M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
sweetwater.com screenshot
#4 sweetwater.com
46.3M
Revenue
10.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
dv247.com screenshot
#5 dv247.com
25.1K
Revenue
4.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
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Revenue share by device at pmtonline.co.uk

In August large majority of sales on pmtonline.co.uk, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In August large majority of sales on pmtonline.co.uk, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

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pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

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