Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/pmtonline.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for pmtonline.co.ukpmtonline.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
72.7K
Revenue
Nov 25
16.2K
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$500-600
AOV
Nov 25
Loading...

PMT Online is a UK-based website that provides a wide range of musical instruments and equipment for purchase. Their inventory includes guitars, keyboards, drums, studio gear, PA systems, and DJ equipment. Customers can also find accessories such as strings, pedals, cables, and cases on the website.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

pmtonline.co.uk Annual Revenue and Growth

pmtonline.co.uk's annual sales on its online store amounted to $35M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$35M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
pmtonline.co.uk revenue by year

pmtonline.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, pmtonline.co.uk revenue has experienced decline of 82%, compared to the preceding three months.

View real-time data
pmtonline.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, pmtonline.co.uk generated $72,674 in online sales, surpassing the industry median of $52,847, with a conversion rate of 0.50-1.00%, below the high of 3.65% but above the low of 0.82%. The average order value (AOV) ranged between $575-600, close to the high of $690 but well above the low of $54. The site attracted 16,163 sessions, slightly exceeding the industry median of 15,296, but significantly lower than reverb.com’s 15,833,824 sessions, which dominates the MUSIC category with a staggering revenue of $141,937,438.
Read more

pmtonline.co.uk competitors

In November 2025, pmtonline.co.uk generated a revenue of $72,674 with 126 transactions from 16,163 sessions, boasting an average order value (AOV) of $575-$600 and a conversion rate of 0.50-1.00. When compared to its competitors, pmtonline.co.uk falls behind in terms of revenue, transactions, and sessions. gear4music.com leads the pack with a revenue of $11,916,678 from 55,545 transactions and 3,060,504 sessions, with an AOV of $200-$225 and a conversion rate of 1.50-2.00. Similarly, thomann.de, reverb.com, and sweetwater.com also outperform pmtonline.co.uk in most metrics, with higher revenue, transactions, sessions, AOV, and conversion rates. Despite being a strong player in the market, pmtonline.co.uk has room for improvement in order to compete more effectively with its industry peers.

gear4music.com screenshot
#1 gear4music.com
11.9M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
thomann.de screenshot
#2 thomann.de
114.3M
Revenue
12.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
reverb.com screenshot
#3 reverb.com
141.9M
Revenue
15.8M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
sweetwater.com screenshot
#4 sweetwater.com
66.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fender.com screenshot
#5 fender.com
14.2M
Revenue
4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
pmtonline.co.uk vs top market performers
pmtonline.co.uk
top retailers
conversion rate vs average order value for pmtonline.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at pmtonline.co.uk

In November large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In November large majority of sales on pmtonline.co.uk, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

pmtonline.co.uk channels

Identify top traffic channels that drive growth for pmtonline.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

pmtonline.co.uk Google Ads spend

Evaluate pmtonline.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

pmtonline.co.uk devices

Review pmtonline.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

pmtonline.co.uk top markets

Explore pmtonline.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

pmtonline.co.uk country & global rank

Assess the ranking of pmtonline.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard