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Dec 2025
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Home/Insights/Retailers/natureofthings.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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8.9K
Revenue
Dec 25
4.3K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Natureofthings.com sells a variety of sought-after natural and sustainable wellness products. Their inventory includes carefully crafted skincare items, herbal supplements, and therapeutic aromatherapy essentials. The website caters to health-conscious consumers who seek plant-based remedies and eco-friendly products that promote well-being and self-care.

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natureofthings.com's monthly revenueOVER TIME
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Over the past three months, natureofthings.com revenue has experienced growth of 28%, compared to the preceding three months.

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natureofthings.com revenue growth for last six months
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OVERVIEW
In December 2025, natureofthings.com generated $8,886 in online sales with a conversion rate of 2.50-3.00%, below the BEAUTY AND COSMETICS median of $53,444 and a high conversion benchmark of 4.87%. Their average order value (AOV) ranged between $50-75, which is lower than the industry high of $191, while sessions totaled 4,341, significantly lower than the median of 23,270. Overall, natureofthings.com demonstrates modest performance within its sector, highlighting areas for growth compared to competitors like ulta.com and sephora.com, which dominate with vastly superior figures.
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natureofthings.com competitors

natureofthings.com, with a revenue of $8,886 and a conversion rate of 2.50-3.00%, faces tough competition from its competitors in December 2025. takamichibeautyroom.com leads the pack with a revenue of $19,078 and a high conversion rate of 3.00-3.50%. asutra.com follows closely behind with a revenue of $15,172 but a lower conversion rate of 1.00-1.50%. natureofbeauty.com lags with a revenue of $5,446, despite a high average order value of 100-125. lanjaenicke.com shines with the highest revenue of $40,055 and a similar conversion rate to natureofthings.com at 2.50-3.00%. Lastly, dianehiggins.com trails with the lowest revenue of $1,627 but a respectable conversion rate of 2.00-2.50%. natureofthings.com holds its ground against these competitors but may need to explore strategies to increase revenue and improve conversion rates.

takamichibeautyroom.com screenshot
#1 takamichibeautyroom.com
19.1K
Revenue
7.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
asutra.com screenshot
#2 asutra.com
15.2K
Revenue
19.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natureofbeauty.com screenshot
#3 natureofbeauty.com
5.4K
Revenue
2.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lanjaenicke.com screenshot
#4 lanjaenicke.com
40.1K
Revenue
5.2K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
dianehiggins.com screenshot
#5 dianehiggins.com
1.6K
Revenue
582
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
natureofthings.com vs top market performers
natureofthings.com
top retailers
conversion rate vs average order value for natureofthings.com and its competitors
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Revenue share by device at natureofthings.com

In December large majority of sales on natureofthings.com, 91% was finalized on desktop devices, with 9.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on natureofthings.com, 91% was finalized on desktop devices, with 9.4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natureofthings.com channels

Identify top traffic channels that drive growth for natureofthings.comand discover how performance of traffic channels has changed over time.

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natureofthings.com Google Ads spend

Evaluate natureofthings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natureofthings.com devices

Review natureofthings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natureofthings.com top markets

Explore natureofthings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natureofthings.com country & global rank

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