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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.1K
Revenue
2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Natureofthings.com sells a variety of sought-after natural and sustainable wellness products. Their inventory includes carefully crafted skincare items, herbal supplements, and therapeutic aromatherapy essentials. The website caters to health-conscious consumers who seek plant-based remedies and eco-friendly products that promote well-being and self-care.

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natureofthings.com's revenueOVER TIME
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Over the past three months, natureofthings.com revenue has experienced decline of 41%, compared to the preceding three months.

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natureofthings.com revenue decline for last six months
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OVERVIEW
natureofthings.com's performance metrics for May 2025: revenue $5,118 (median $46,882), conversion rate 2.00-2.50% (high 4.51%, low 1.17%), AOV $100-125 (high $213, low $53), sessions 2,041 (median 19,997) in the BEAUTY AND COSMETICS industry. sephora.com leads with 38,510,361 sessions and ulta.com with $96,002,620 revenue.
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natureofthings.com competitors

In May 2025, natureofthings.com's revenue of $5,118 with 46 transactions and 2,041 sessions places it in a competitive position compared to its counterparts. Among its competitors, asutra.com stands out with the highest revenue of $12,716 from 203 transactions and 13,967 sessions, but with a lower average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50. On the other hand, takamichibeautyroom.com boasts a higher conversion rate of 3.00-3.50, even though its revenue is slightly lower than natureofthings.com at $8,918. Meanwhile, natureofbeauty.com and dianehiggins.com have similar revenue figures to natureofthings.com but with different AOV and conversion rates. lanjaenicke.com falls in the middle in terms of revenue and transactions, with a slightly higher AOV and conversion rate compared to natureofthings.com. Overall, natureofthings.com holds its ground among its competitors in the beauty and wellness industry in May 2025.

takamichibeautyroom.com screenshot
#1 takamichibeautyroom.com
8.9K
Revenue
3.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
asutra.com screenshot
#2 asutra.com
12.7K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natureofbeauty.com screenshot
#3 natureofbeauty.com
2.9K
Revenue
1.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
lanjaenicke.com screenshot
#4 lanjaenicke.com
6.7K
Revenue
2.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
dianehiggins.com screenshot
#5 dianehiggins.com
2.6K
Revenue
798.2
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
natureofthings.com vs top market performers
natureofthings.com
top retailers
conversion rate vs average order value for natureofthings.com and its competitors
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Revenue share by device at natureofthings.com

In May large majority of sales on natureofthings.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on natureofthings.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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natureofthings.com channels

Identify top traffic channels that drive growth for natureofthings.comand discover how performance of traffic channels has changed over time.

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natureofthings.com Google Ads spend

Evaluate natureofthings.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natureofthings.com devices

Review natureofthings.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natureofthings.com top markets

Explore natureofthings.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natureofthings.com country & global rank

Assess the ranking of natureofthings.com among other retailers within its primary country and worldwide.

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