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Oct 2025
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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122.2K
Revenue
Oct 25
44.5K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mulberrybush.co.uk revenue by year

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced growth of 24%, compared to the preceding three months.

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mulberrybush.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, mulberrybush.co.uk achieved online sales revenue of $122,241, significantly exceeding the games industry median of $69,451, with a conversion rate of 3.50-4.00%, just shy of the high benchmark of 3.88%. Their average order value ranged between $50-75, notably lower than the industry's high of $430, while the site attracted 44,480 sessions, outperforming the median of 25,610 yet far from lego.com's impressive 50,997,207 sessions, indicating strong market presence but room for growth in both customer engagement and order value.
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mulberrybush.co.uk competitors

In October 2025, mulberrybush.co.uk generated a revenue of £122,241 with 1,720 transactions from 44,480 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, it falls behind in terms of revenue and transactions. elc.co.uk outperforms with £343,504 revenue and 4,441 transactions from 243,005 sessions, although with a lower conversion rate of 1.50-2.00%. gltc.co.uk leads in revenue with £691,026 and transactions with 5,184, but with fewer sessions at 127,161, and a slightly higher conversion rate of 4.00-4.50%. kidkraft.com stands out with £1,966,175 revenue, 4,555 transactions, and a high AOV of £425-450, while fatbraintoys.com excels in transactions with 30,504 and a high conversion rate of 6.50-7.00%. Overall, mulberrybush.co.uk could improve its revenue and transaction numbers to compete more effectively with its rivals.

elc.co.uk screenshot
#1 elc.co.uk
343.5K
Revenue
243K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
gltc.co.uk screenshot
#2 gltc.co.uk
691K
Revenue
127.2K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
kidkraft.com screenshot
#3 kidkraft.com
2M
Revenue
151.9K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
1.7M
Revenue
443.2K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In October large majority of sales on mulberrybush.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mulberrybush.co.uk, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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