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May 2025
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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75.9K
Revenue
29.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk's revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced decline of 70%, compared to the preceding three months.

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mulberrybush.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, mulberrybush.co.uk, a GAMES industry website, generated $75,916 in online sales with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. The website had 29,119 sessions, while the highest sessions were recorded at 40,952,675 for lego.com. The median revenue in the GAMES category is $58,696, with tcgplayer.com leading at $65,690,733. The highest conversion rate in the industry is 3.77% and the highest AOV is $430, while the lowest conversion rate is 0.62% and the lowest AOV is $69.
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mulberrybush.co.uk competitors

In May 2025, mulberrybush.co.uk generated a revenue of £75,916 from 1,054 transactions with 29,119 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 3.50-4.00%. Comparing this to its competitors, kidkraft.com leads the pack with a significantly higher revenue of £2,358,079 from 5,521 transactions and 364,474 sessions, with an AOV of £425-450 but a lower conversion rate of 1.50-2.00%. fatbraintoys.com follows with £913,848 revenue, 15,886 transactions, and 325,487 sessions, AOV £50-75, and a higher conversion rate of 4.50-5.00%. gltc.co.uk generated £414,054 revenue, 2,868 transactions, 137,806 sessions, AOV £125-150, and a conversion rate of 2.00-2.50%. elc.co.uk recorded £209,555 revenue, 2,512 transactions, 183,307 sessions, AOV £75-100, and a conversion rate of 1.00-1.50%.

elc.co.uk screenshot
#1 elc.co.uk
209.6K
Revenue
183.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
gltc.co.uk screenshot
#2 gltc.co.uk
414.1K
Revenue
137.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kidkraft.com screenshot
#3 kidkraft.com
2.4M
Revenue
364.5K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
913.8K
Revenue
325.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In May large majority of sales on mulberrybush.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on mulberrybush.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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