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Sep 2025

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Home/Insights/Retailers/mulberrybush.co.uk

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

mulberrybush.co.uk

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82K

Revenue

Sep 25

29.1K

Sessions

Sep 25

3.5-4.0%

Conv. rate

Sep 25

$50-75

AOV

Sep 25

Main country of store: UNITED KINGDOM
Website category: GAMES

The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024

$2.8M

Annual growth forecast2024/2025

<0%

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eCommerce Revenue

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced decline of 11%, compared to the preceding three months.

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mulberrybush.co.uk revenue decline for last six months

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OVERVIEW

In September 2025, mulberrybush.co.uk, operating in the GAMES industry, achieved online sales revenue of $82,016, surpassing the median of $64,500, with a conversion rate of 3.50-4.00%, slightly below the industry high of 3.83%. The average order value ranged from $50 to $75, notably lower than the high of $447, while sessions totaled 29,087, slightly exceeding the median of 28,356 but far behind the leader, lego.com, at 48,909,019 sessions, indicating potential for growth and optimization in user engagement and average order value.

mulberrybush.co.uk competitors

In September 2025, mulberrybush.co.uk reported a revenue of £82,016 with 1,097 transactions and 29,087 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, mulberrybush.co.uk falls behind in revenue and transactions. For instance, kidkraft.com outperformed with a revenue of £1,832,492 and 4,331 transactions, despite having a lower conversion rate. On the other hand, fatbraintoys.com had a similar revenue to mulberrybush.co.uk at £1,347,955 but with a higher number of transactions (22,042) and a higher conversion rate (5.00-5.50%). Despite being in the same AOV range as fatbraintoys.com, mulberrybush.co.uk may need to improve its transactions and conversion rate to stay competitive in the market.

#1 elc.co.uk

234.3K

Revenue

219K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#2 gltc.co.uk

513.1K

Revenue

127.8K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

#3 kidkraft.com

1.8M

Revenue

192.2K

Sessions

2.0-2.5%

Conv. rate

$400-500

AOV

#4 fatbraintoys.com

1.3M

Revenue

418.3K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

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TOP MARKET PERFORMERSby revenue

mulberrybush.co.uk vs top market performers

mulberrybush.co.uk

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Revenue share by device at mulberrybush.co.uk

In September large majority of sales on mulberrybush.co.uk, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.