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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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87.8K
Revenue
Aug 26
32.3K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mulberrybush.co.uk revenue by year

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced decline of 42%, compared to the preceding three months.

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mulberrybush.co.uk revenue decline for last six months
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OVERVIEW
Compared to a typical store in the games category, mulberrybush.co.uk performs notably well, generating $87,800 in online sales for August 2026, significantly exceeding the typical store's revenue of $59,600. With a conversion rate of 3.50-4.00%, mulberrybush.co.uk is within the category's typical range of 0.52% to 3.8%. Its average order value (AOV) of $50-75 is below the category's typical range of $77 to $415. Additionally, mulberrybush.co.uk recorded 32,300 sessions, surpassing the typical store's 22,800 sessions in the games category, though it still lags behind the most-visited site, lego.com, which sees 57.5 million sessions.
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mulberrybush.co.uk competitors

In August 2026, mulberrybush.co.uk excels with a conversion rate of 3.50-4.00%, outperforming its competitors elc.co.uk, gltc.co.uk, kidkraft.com, and fatbraintoys.com. However, in terms of revenue, mulberrybush.co.uk trails behind, generating $87,800 compared to elc.co.uk's $105,000, gltc.co.uk's $285,000, kidkraft.com's $1 million, and fatbraintoys.com's $1.5 million. The number of transactions reflects a similar trend, with mulberrybush.co.uk achieving 1,176, while elc.co.uk leads with 1,952 transactions, gltc.co.uk follows with 2,535, kidkraft.com records 2,558, and fatbraintoys.com dominates with 23,400. Session counts reveal mulberrybush.co.uk at 32,300, which is significantly lower than elc.co.uk's 154,000, gltc.co.uk's 90,600, kidkraft.com's 150,000, and fatbraintoys.com's 423,000. While mulberrybush.co.uk's average order value (AOV) aligns with others at 50-75, it faces tough competition across all other metrics.

elc.co.uk screenshot
#1 elc.co.uk
105.4K
Revenue
153.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
gltc.co.uk screenshot
#2 gltc.co.uk
285K
Revenue
90.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
kidkraft.com screenshot
#3 kidkraft.com
1M
Revenue
149.5K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
1.5M
Revenue
423.1K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In August large majority of sales on mulberrybush.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on mulberrybush.co.uk, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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