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Jan 2026
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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166.4K
Revenue
Jan 26
49.1K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $1.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mulberrybush.co.uk revenue by year

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced growth of 197%, compared to the preceding three months.

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mulberrybush.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, mulberrybush.co.uk achieved $166,441 in online sales, significantly surpassing the median of $97,679 in the games category, while its conversion rate of 3.00-3.50% remains competitive but below the high of 3.81%. With an average order value (AOV) between $100-125, it falls short of the high AOV of $407, yet outperforms the low of $65. The site recorded 49,118 sessions, exceeding the median of 29,991 but trailing far behind the leading store, lego.com, with 72,670,697 sessions, highlighting opportunities for growth in user engagement and market reach.
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mulberrybush.co.uk competitors

In January 2026, Mulberry Bush recorded a revenue of $166,441 from 1,613 transactions with 49,118 sessions, resulting in a conversion rate of 3.00-3.50%. Comparing this data to its competitors, we can see that elc.co.uk had a slightly lower revenue of $163,654 but a higher number of transactions at 2,316 and significantly more sessions at 217,972, resulting in a lower conversion rate of 1.00-1.50%. On the other hand, gltc.co.uk had a higher revenue of $359,651 with 3,076 transactions and 170,129 sessions, but a similar AOV range of 100-125 and a conversion rate of 1.50-2.00%. kidkraft.com stands out with a significantly higher revenue of $1,596,587 from 3,631 transactions and 157,060 sessions, boasting a high AOV range of 425-450 and a conversion rate of 2.00-2.50%. fatbraintoys.com also had a strong performance with a revenue of $826,447 from 16,006 transactions and 340,308 sessions, a lower AOV range of 50-75, but an impressive conversion rate of 4.50-5.00%.

elc.co.uk screenshot
#1 elc.co.uk
163.7K
Revenue
218K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
gltc.co.uk screenshot
#2 gltc.co.uk
359.7K
Revenue
170.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
kidkraft.com screenshot
#3 kidkraft.com
1.6M
Revenue
157.1K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
826.4K
Revenue
340.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In January large majority of sales on mulberrybush.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on mulberrybush.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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