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Jul 2025
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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81.8K
Revenue
28.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk's revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced decline of 51%, compared to the preceding three months.

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mulberrybush.co.uk revenue decline for last six months
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OVERVIEW
mulberrybush.co.uk in the GAMES industry had a revenue of $81,820, conversion rate of 3.50-4.00%, AOV of $50-75, and 28,748 sessions in July 2025. The highest revenue in the category was from tcgplayer.com at $68,011,359, with a conversion rate of 3.81% and AOV of $432. The lowest revenue was $65,146 with a conversion rate of 0.52% and AOV of $68. The highest sessions were from lego.com at 44,379,856, with a median of 28,713 sessions in the GAMES industry.
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mulberrybush.co.uk competitors

In July 2025, mulberrybush.co.uk reported a revenue of £81,820 with 1,125 transactions and 28,748 sessions, boasting an average order value (AOV) of £50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, mulberrybush.co.uk falls behind in terms of revenue and transactions. For instance, kidkraft.com leads the pack with a revenue of £1,776,880 from 3,674 transactions and 261,116 sessions, with an impressive AOV of £475-500 but a lower conversion rate of 1.00-1.50%. Similarly, fatbraintoys.com outperforms mulberrybush.co.uk with a revenue of £980,752, 15,672 transactions, and 371,180 sessions, while maintaining a similar AOV of £50-75 but with a slightly higher conversion rate of 4.00-4.50%. Overall, mulberrybush.co.uk faces stiff competition in the online toy industry and may need to focus on increasing transactions and revenue to stay competitive.

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mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In July large majority of sales on mulberrybush.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mulberrybush.co.uk, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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