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Nov 2025
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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188K
Revenue
Nov 25
68.2K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mulberrybush.co.uk revenue by year

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced growth of 86%, compared to the preceding three months.

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mulberrybush.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, mulberrybush.co.uk generated $187,976 in online sales, significantly exceeding the GAMES industry median of $75,113, while its conversion rate of 4.00-4.50% surpassed the industry average of 3.82%. The Average Order Value (AOV) ranged from $50-75, notably lower than the high of $419 in the sector, with 68,168 sessions recorded, well above the median of 27,423 but below the highest, 70,194,174 from lego.com.
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mulberrybush.co.uk competitors

In November 2025, mulberrybush.co.uk generated a revenue of $187,976 with 2,762 transactions and 68,168 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, it is clear that mulberrybush.co.uk lags behind in terms of revenue and transactions. For example, kidkraft.com generated a revenue of $3,691,496 with 9,018 transactions and 238,600 sessions, showcasing a higher AOV of $400-425 and a similar conversion rate. Additionally, fatbraintoys.com outperformed mulberrybush.co.uk significantly with a revenue of $4,571,375, 85,666 transactions, and 1,052,024 sessions, although they shared a similar AOV range and a higher conversion rate. Overall, mulberrybush.co.uk has room for growth and improvement in order to compete more effectively with its counterparts in the toy industry.

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mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In November large majority of sales on mulberrybush.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mulberrybush.co.uk, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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