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Dec 2025
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Home/Insights/Retailers/mulberrybush.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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453.2K
Revenue
Dec 25
108.9K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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The website mulberrybush.co.uk offers a wide range of products for kids. Their inventory comprises of toys, games, puzzles, crafts, and outdoor equipment. Additionally, they provide educational resources aimed at promoting learning and development in children.

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mulberrybush.co.uk Annual Revenue and Growth

mulberrybush.co.uk's annual sales on its online store amounted to $2.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mulberrybush.co.uk revenue by year

mulberrybush.co.uk's monthly revenueOVER TIME
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Over the past three months, mulberrybush.co.uk revenue has experienced growth of 230%, compared to the preceding three months.

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mulberrybush.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, mulberrybush.co.uk generated $453,159 in online sales, significantly surpassing the games industry median of $100,760, while its conversion rate of 3.50-4.00% approached the high end of the industry range (3.91%). With an average order value (AOV) of $100-125, it remained below the industry's high of $403. The site recorded 108,875 sessions, notably higher than the median of 28,044, though it lagged behind the highest sessions from lego.com at 78,256,133. Overall, mulberrybush.co.uk shows strong revenue and engagement metrics within a competitive gaming market.
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mulberrybush.co.uk competitors

In December 2025, mulberrybush.co.uk reported a revenue of $453,159 with 4,296 transactions and 108,875 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, mulberrybush.co.uk falls behind in revenue compared to fatbraintoys.com at $4,616,732, but fares better than elc.co.uk at $437,480. However, mulberrybush.co.uk has a higher conversion rate than all its competitors, including kidkraft.com and fatbraintoys.com at 3.50-4.00%. In terms of AOV, mulberrybush.co.uk is on par with gltc.co.uk at $100-125, but trails behind kidkraft.com at $400-425. Despite facing stiff competition in revenue from larger players like fatbraintoys.com, mulberrybush.co.uk's high conversion rate sets it apart in the industry.

elc.co.uk screenshot
#1 elc.co.uk
437.5K
Revenue
387.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
gltc.co.uk screenshot
#2 gltc.co.uk
684.6K
Revenue
207.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
kidkraft.com screenshot
#3 kidkraft.com
3.5M
Revenue
311.5K
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
fatbraintoys.com screenshot
#4 fatbraintoys.com
4.6M
Revenue
1.2M
Sessions
7.5-8.0%
Conv. rate
$25-50
AOV
mulberrybush.co.uk vs top market performers
mulberrybush.co.uk
top retailers
conversion rate vs average order value for mulberrybush.co.uk and its competitors
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Revenue share by device at mulberrybush.co.uk

In December large majority of sales on mulberrybush.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on mulberrybush.co.uk, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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mulberrybush.co.uk channels

Identify top traffic channels that drive growth for mulberrybush.co.ukand discover how performance of traffic channels has changed over time.

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mulberrybush.co.uk Google Ads spend

Evaluate mulberrybush.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mulberrybush.co.uk devices

Review mulberrybush.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mulberrybush.co.uk top markets

Explore mulberrybush.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mulberrybush.co.uk country & global rank

Assess the ranking of mulberrybush.co.uk among other retailers within its primary country and worldwide.

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