Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for elc.co.ukelc.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
209.6K
Revenue
183.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
Loading...

ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

elc.co.uk's revenueOVER TIME
View real-time data

Over the past three months, elc.co.uk revenue has experienced decline of 28%, compared to the preceding three months.

View real-time data
elc.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, elc.co.uk, a CHILDCARE website, generated online sales revenue of $209,555, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. Compared to the industry median revenue of $51,120, elc.co.uk performed well. However, it falls behind the highest revenue generator in the category, babylist.com, with $81,210,274 in sales. With 183,307 sessions, elc.co.uk attracts less traffic than the top performer with 13,729,709 sessions. Despite the lower numbers, elc.co.uk maintains competitive metrics in the CHILDCARE sector, balancing conversion rate, AOV, and sessions effectively.
Read more

elc.co.uk competitors

In May 2025, elc.co.uk generated a revenue of £209,555 from 2,512 transactions with 183,307 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, Fat Brain Toys (fatbraintoys.com) leads the pack with a revenue of £913,848 from 15,886 transactions and 325,487 sessions, a lower AOV of £50-75 but a significantly higher conversion rate of 4.50-5.00%. Babylist (babylist.com) dominates the revenue domain with £81,210,274 from 327,853 transactions and 13,729,709 sessions, showcasing a higher AOV of £225-250 and a conversion rate of 2.00-2.50%. While elc.co.uk falls behind in revenue compared to these top competitors, it holds its own with a decent AOV range and a competitive conversion rate within the industry.

fatbraintoys.com screenshot
#1 fatbraintoys.com
913.8K
Revenue
325.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
mulberrybush.co.uk screenshot
#2 mulberrybush.co.uk
75.9K
Revenue
29.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
smythstoys.com screenshot
#3 smythstoys.com
43.7M
Revenue
12.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
theworks.co.uk screenshot
#4 theworks.co.uk
779K
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
gltc.co.uk screenshot
#5 gltc.co.uk
414.1K
Revenue
137.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
elc.co.uk vs top market performers
elc.co.uk
top retailers
conversion rate vs average order value for elc.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at elc.co.uk

In May large majority of sales on elc.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on elc.co.uk, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

elc.co.uk channels

Identify top traffic channels that drive growth for elc.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

elc.co.uk Google Ads spend

Evaluate elc.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

elc.co.uk devices

Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

elc.co.uk top markets

Explore elc.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

elc.co.uk country & global rank

Assess the ranking of elc.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard