Nov 2024

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TRANSACTION INTELLIGENCE - NOV 2024 GLOBALLY

elc.co.uk

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648.1K

Revenue

348K

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for elc.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: CHILDCARE

ELC.co.uk is a website that offers a diverse range of products for children. They sell toys, games, puzzles, educational resources, clothing, and equipment for babies, toddlers, and young children. The site also provides parenting advice, party supplies, and potential discounts on selected items.

elc.co.uk’s revenueOVER TIME
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Over the past three months, elc.co.uk revenue has experienced growth of 85%, compared to the preceding three months.

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elc.co.uk revenue growth for last six months

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OVERVIEW

In November 2024, elc.co.uk, a CHILDCARE industry website, generated $648,105 in online sales with a conversion rate of 2.00-2.50% and an AOV of $75-100. The highest online store revenue in this category was babylist.com with $76,970,704. The highest conversion rate was 5.26% and the lowest was 1.29%. The highest AOV was $274 and the lowest was $58. elc.co.uk had 348,015 sessions, while the highest was 12,293,506 from carters.com, with a median of 24,735 sessions in the CHILDCARE industry.

elc.co.uk competitors

When comparing elc.co.uk to its competitors in November 2024, we see that Fat Brain Toys (fatbraintoys.com) leads in revenue with $5,450,497, followed by Babylist (babylist.com) with $76,970,704. However, elc.co.uk falls in the middle range with a revenue of $648,105. In terms of transactions, Babylist also leads with 311,427 transactions, while elc.co.uk has 7,684 transactions. The conversion rate is highest for Fat Brain Toys at 8.50-9.00%, while elc.co.uk falls slightly behind at 2.00-2.50%. The Average Order Value (AOV) for Babylist is the highest at $225-250, followed by Great Little Trading Company (gltc.co.uk) at $125-150. Overall, elc.co.uk holds its own among competitors in terms of revenue and AOV, but lags behind in transactions and conversion rate.

#1 fatbraintoys.com

5.5M

Revenue

1.1M

Sessions

8.5-9.0%

Conv. rate

$50-75

AOV

#2 mulberrybush.co.uk

591.1K

Revenue

139.2K

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#3 smythstoys.com

67.4M

Revenue

21M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#4 theworks.co.uk

2.2M

Revenue

2.5M

Sessions

3.5-4.0%

Conv. rate

$0-25

AOV

#5 gltc.co.uk

Revenue

208.1K

Sessions

3.0-3.5%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

elc.co.uk vs top market performers

elc.co.uk

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elc.co.uk channels

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elc.co.uk Google Ads spend

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elc.co.uk devices

Review elc.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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elc.co.uk top markets

Explore elc.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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