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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

muji.us

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3.2M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING
D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us's revenueOVER TIME
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Over the past three months, muji.us revenue has experienced decline of 27%, compared to the preceding three months.

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muji.us revenue decline for last six months

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OVERVIEW

In May 2025, muji.us in the e-commerce_and_shopping industry had a revenue of $3,171,026, conversion rate of 2.00-2.50%, AOV of $100-125, and 1,225,808 sessions. The largest revenue in the category was $120,848,035 by qvc.com, highest conversion rate was 3.75%, AOV was $349, and sessions were 27,739,926 by boots.com, while the median revenue was $83,973, conversion rate was 0.79%, AOV was $57, and sessions were 37,355.

muji.us competitors

In May 2025, muji.us generated $3,171,026 in revenue from 27,393 transactions and 1,225,808 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, muji.us outperforms yosekastationery.com, notebooktherapy.com, and tokyopenshop.com in terms of revenue, transactions, and sessions. However, muji.us falls behind jetpens.com, which recorded $4,800,672 in revenue from 55,056 transactions and 2,026,939 sessions, with a slightly higher AOV range of $75-100 and a conversion rate of 2.50-3.00%. In terms of conversion rate, muji.us is on par with kawaiipenshop.com, which had a similar revenue of $212,197 from 2,550 transactions and 125,851 sessions, with a comparable AOV range of $75-100 and a conversion rate of 2.00-2.50%.

#1 kawaiipenshop.com

212.2K

Revenue

125.9K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 jetpens.com

4.8M

Revenue

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#3 notebooktherapy.com

180.1K

Revenue

159.2K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 yosekastationery.com

206K

Revenue

211.3K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#5 tokyopenshop.com

167.9K

Revenue

123.7K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

muji.us vs top market performers

muji.us

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Revenue share by device at muji.us

In May large majority of sales on muji.us, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.