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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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7.2M
Revenue
Dec 25
2.1M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us Annual Revenue and Growth

muji.us's annual sales on its online store amounted to $61.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$61.2M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
muji.us revenue by year

muji.us's monthly revenueOVER TIME
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Over the past three months, muji.us revenue has experienced growth of 39%, compared to the preceding three months.

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muji.us revenue growth for last six months
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OVERVIEW
In December 2025, muji.us generated online sales revenue of $7,167,595, significantly surpassing the e-commerce median of $110,409 but trailing the industry leader, qvc.com, at $151,023,785. Its conversion rate ranged from 3.00-3.50%, below the very high threshold of 3.94% but above the low end of 0.85%. The average order value (AOV) was between $100-125, well below the high benchmark of $338 but above the low threshold of $55. With 2,093,702 sessions, muji.us saw traffic far lower than boots.com, which led with 49,388,130 sessions and the median of 47,805.
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muji.us competitors

When comparing muji.us to its competitors in the stationery and lifestyle sector in December 2025, it is clear that muji.us outperforms many in terms of revenue, with a revenue of $7,167,595. Its closest competitor in revenue is jetpens.com at $5,577,600. In terms of transactions, muji.us also leads with 68,221 transactions, followed by jetpens.com with 66,983 transactions. Additionally, muji.us boasts a higher conversion rate range of 3.00-3.50% compared to its competitors, with the closest being kawaiipenshop.com at 2.50-3.00%. However, muji.us does have a lower number of sessions at 2,093,702, compared to jetpens.com with 3,437,667 sessions. Overall, muji.us remains a strong player in the market with its competitive revenue and conversion rates.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
402.3K
Revenue
224.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jetpens.com screenshot
#2 jetpens.com
5.6M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
489.9K
Revenue
322.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
433.2K
Revenue
408.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tokyopenshop.com screenshot
#5 tokyopenshop.com
346.6K
Revenue
167.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In December large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

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muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muji.us country & global rank

Assess the ranking of muji.us among other retailers within its primary country and worldwide.

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