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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7.5M
Revenue
Oct 25
1.8M
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us Annual Revenue and Growth

muji.us's annual sales on its online store amounted to $61.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$61.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
muji.us revenue by year

muji.us's monthly revenueOVER TIME
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Over the past three months, muji.us revenue has experienced growth of 133%, compared to the preceding three months.

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muji.us revenue growth for last six months
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OVERVIEW
In October 2025, muji.us generated $7,527,408 in online sales, significantly outperforming the median e-commerce revenue of $93,795 but trailing behind industry leader michaels.com at $105,162,923. Its conversion rate ranged from 3.50% to 4.00%, exceeding the very low benchmark of 0.74% and close to the high of 3.89%. The average order value (AOV) was between $100 and $125, well above the low of $56 but far from the high of $350. With 1,797,619 sessions, muji.us attracted considerably fewer visits than michaels.com’s 32,351,606 but exceeded the median sessions of 39,049.
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muji.us competitors

In October 2025, muji.us stands out among its competitors in the stationary and office supplies market. With a revenue of $7,527,408, muji.us outperforms similar_domain competitors like kawaiipenshop.com ($315,971), notebooktherapy.com ($295,533), yosekastationery.com ($345,310), and tokyopenshop.com ($242,261). In terms of transactions, muji.us also leads with 69,155 transactions compared to its competitors' lower transaction numbers. While jetpens.com surpasses muji.us in revenue with $7,722,851, muji.us maintains a competitive edge with a higher average order value (AOV) of $100-125 compared to other competitors. muji.us also boasts a strong conversion rate of 3.50-4.00, further solidifying its position as a key player in the stationary and office supplies market.

kawaiipenshop.com screenshot
#1 kawaiipenshop.com
316K
Revenue
167.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
jetpens.com screenshot
#2 jetpens.com
7.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
295.5K
Revenue
267.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
345.3K
Revenue
311.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
tokyopenshop.com screenshot
#5 tokyopenshop.com
242.3K
Revenue
166.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
muji.us vs top market performers
muji.us
top retailers
conversion rate vs average order value for muji.us and its competitors
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Revenue share by device at muji.us

In October large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on muji.us, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

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muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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muji.us country & global rank

Assess the ranking of muji.us among other retailers within its primary country and worldwide.

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