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Apr 2025

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TRANSACTION INTELLIGENCE - APR 2025 GLOBALLY

muji.us

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3.3M

Revenue

1.3M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING
D2C

Muji.us is an online platform that offers an assortment of products. Their inventory comprises minimalist-inspired items with a focus on functionality and natural materials. From home furniture and accessories to clothing and stationery, Muji.us sells a diverse range of aesthetically neutral and thoughtfully designed products for everyday use.

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muji.us's revenueOVER TIME
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Over the past three months, muji.us revenue has experienced decline of 34%, compared to the preceding three months.

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muji.us revenue decline for last six months

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OVERVIEW

muji.us in the e-commerce_and_shopping industry had a revenue of $3,318,248 in April 2025, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. The number of sessions for muji.us was 1,314,997, with the highest sessions at 27,831,331 from boots.com. The median revenue in the e-commerce_and_shopping category was $84,777, the highest revenue was from qvc.com at $96,746,399, the highest conversion rate was 3.74%, the highest AOV was $350, and the lowest AOV was $57.

muji.us competitors

muji.us, with a revenue of 3,318,248 and 28,654 transactions, stands out among its competitors in the stationery and lifestyle industry. When compared to yosekastationery.com, notebooktherapy.com, tokyopenshop.com, and kawaiipenshop.com, muji.us leads in revenue and transactions. However, it falls slightly behind jetpens.com, which boasts a significantly higher revenue of 5,512,289 and 63,091 transactions. In terms of sessions, muji.us ranks second with 1,314,997, trailing behind jetpens.com. muji.us and kawaiipenshop.com have similar AOV in the range of 75-100, while jetpens.com has the highest AOV range. Moreover, muji.us has a competitive conversion rate of 2.00-2.50%, placing it on par with kawaiipenshop.com but slightly lower than jetpens.com. Overall, muji.us excels in revenue and transactions, positioning itself as a key player in the industry.

#1 kawaiipenshop.com

225.4K

Revenue

139K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 jetpens.com

5.5M

Revenue

2.1M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

#3 notebooktherapy.com

255.8K

Revenue

198.1K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#4 yosekastationery.com

243.5K

Revenue

224.5K

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 tokyopenshop.com

190K

Revenue

136.2K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

muji.us vs top market performers

muji.us

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Revenue share by device at muji.us

In April large majority of sales on muji.us, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

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muji.us channels

Identify top traffic channels that drive growth for muji.usand discover how performance of traffic channels has changed over time.

muji.us Google Ads spend

Evaluate muji.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

muji.us devices

Review muji.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

muji.us top markets

Explore muji.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.