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Oct 2025
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Home/Insights/Retailers/kawaiipenshop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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316K
Revenue
Oct 25
167.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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The website kawaiipenshop.com offers a variety of products for purchase. Their inventory includes a range of pens, including gel pens, colorful pens, and cute pens. Additionally, they sell stationery items such as notepads, stickers, washi tape, and other cute office supplies.

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kawaiipenshop.com Annual Revenue and Growth

kawaiipenshop.com's annual sales on its online store amounted to $3.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kawaiipenshop.com revenue by year

kawaiipenshop.com's monthly revenueOVER TIME
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Over the past three months, kawaiipenshop.com revenue has experienced growth of 39%, compared to the preceding three months.

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kawaiipenshop.com revenue growth for last six months
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OVERVIEW
In October 2025, kawaiipenshop.com generated $315,971 in revenue, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.50-3.00%, just below the high benchmark of 4.65%. The site's average order value (AOV) ranged from $50-75, close to the lower threshold of $47 in the industry, and it attracted 167,562 sessions, well above the median of 18,156 but dwarfed by sephora.com’s 49,510,502 sessions. Overall, kawaiipenshop.com demonstrates robust performance relative to its sector, indicating strong consumer engagement and market positioning.
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kawaiipenshop.com competitors

In October 2025, kawaiipenshop.com showed solid performance with $315,971 in revenue from 4,302 transactions and 167,562 sessions. Their average order value (AOV) ranged from $50-75 with a conversion rate of 2.50-3.00%. When comparing kawaiipenshop.com to its competitors, we see that tokyopenshop.com had lower revenue at $242,261, with 2,674 transactions and 166,186 sessions. Their AOV was higher at $75-100 but had a lower conversion rate of 1.50-2.00%. On the other end of the spectrum, jetpens.com and muji.us had significantly higher revenue and transaction numbers, with AOV ranging from $75-125 and conversion rates between 3.00-4.00%. Overall, kawaiipenshop.com performed well in terms of revenue and conversion rate when compared to its competitors, showing potential for growth and market competitiveness.

tokyopenshop.com screenshot
#1 tokyopenshop.com
242.3K
Revenue
166.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
7.7M
Revenue
3.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
295.5K
Revenue
267.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
345.3K
Revenue
311.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
muji.us screenshot
#5 muji.us
7.5M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
kawaiipenshop.com vs top market performers
kawaiipenshop.com
top retailers
conversion rate vs average order value for kawaiipenshop.com and its competitors
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Revenue share by device at kawaiipenshop.com

In October large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kawaiipenshop.com channels

Identify top traffic channels that drive growth for kawaiipenshop.comand discover how performance of traffic channels has changed over time.

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kawaiipenshop.com Google Ads spend

Evaluate kawaiipenshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kawaiipenshop.com devices

Review kawaiipenshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kawaiipenshop.com top markets

Explore kawaiipenshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kawaiipenshop.com country & global rank

Assess the ranking of kawaiipenshop.com among other retailers within its primary country and worldwide.

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