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Sep 2025
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Home/Insights/Retailers/kawaiipenshop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for kawaiipenshop.comkawaiipenshop.com

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286.8K
Revenue
Sep 25
149.5K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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The website kawaiipenshop.com offers a variety of products for purchase. Their inventory includes a range of pens, including gel pens, colorful pens, and cute pens. Additionally, they sell stationery items such as notepads, stickers, washi tape, and other cute office supplies.

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kawaiipenshop.com Annual Revenue and Growth

kawaiipenshop.com's annual sales on its online store amounted to $3.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kawaiipenshop.com revenue by year

kawaiipenshop.com's monthly revenueOVER TIME
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Over the past three months, kawaiipenshop.com revenue has experienced growth of 32%, compared to the preceding three months.

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kawaiipenshop.com revenue growth for last six months
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OVERVIEW
In September 2025, kawaiipenshop.com, a lifestyle and beauty e-commerce platform, achieved online sales of $286,810, significantly surpassing the median of $40,540 for its industry, with a conversion rate ranging between 2.50-3.00%, which is above the lower threshold of 1.08% but below the high of 4.54%; the average order value (AOV) stood at $50-75, modestly above the low end of $47 but well below the high of $203, while attracting 149,465 sessions, significantly exceeding the industry median of 18,928 but far behind the leader, sephora.com, with 45,764,193 sessions.
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kawaiipenshop.com competitors

In September 2025, kawaiipenshop.com had a revenue of $286,810 with 3,898 transactions and 149,465 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, we can see that kawaiipenshop.com falls behind in revenue compared to jetpens.com and muji.us, who had revenues of $7,812,031 and $7,490,870 respectively. However, kawaiipenshop.com has a higher conversion rate than most of its competitors, matching jetpens.com in this aspect. In terms of AOV, kawaiipenshop.com falls in the middle range compared to its competitors, with tokyopenshop.com and notebooktherapy.com having similar AOV values. Overall, kawaiipenshop.com performs well in conversion rate but may need to focus on increasing revenue to compete with the top players in the market.

tokyopenshop.com screenshot
#1 tokyopenshop.com
218.7K
Revenue
165.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
7.8M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
252.5K
Revenue
247.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
396.5K
Revenue
353.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
muji.us screenshot
#5 muji.us
7.5M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
kawaiipenshop.com vs top market performers
kawaiipenshop.com
top retailers
conversion rate vs average order value for kawaiipenshop.com and its competitors
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Revenue share by device at kawaiipenshop.com

In September large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kawaiipenshop.com channels

Identify top traffic channels that drive growth for kawaiipenshop.comand discover how performance of traffic channels has changed over time.

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kawaiipenshop.com Google Ads spend

Evaluate kawaiipenshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kawaiipenshop.com devices

Review kawaiipenshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kawaiipenshop.com top markets

Explore kawaiipenshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kawaiipenshop.com country & global rank

Assess the ranking of kawaiipenshop.com among other retailers within its primary country and worldwide.

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