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Nov 2025
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Home/Insights/Retailers/kawaiipenshop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for kawaiipenshop.comkawaiipenshop.com

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397.1K
Revenue
Nov 25
166.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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The website kawaiipenshop.com offers a variety of products for purchase. Their inventory includes a range of pens, including gel pens, colorful pens, and cute pens. Additionally, they sell stationery items such as notepads, stickers, washi tape, and other cute office supplies.

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kawaiipenshop.com Annual Revenue and Growth

kawaiipenshop.com's annual sales on its online store amounted to $3.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kawaiipenshop.com revenue by year

kawaiipenshop.com's monthly revenueOVER TIME
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Over the past three months, kawaiipenshop.com revenue has experienced growth of 32%, compared to the preceding three months.

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kawaiipenshop.com revenue growth for last six months
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OVERVIEW
In November 2025, kawaiipenshop.com, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales of $397,067, significantly surpassing the median of $52,547. Its conversion rate of 3.00-3.50% is commendable, though shy of the high benchmark of 5.32%. With an average order value (AOV) ranging from $75-100, it stands below the optimal $204 for the industry. Additionally, the site recorded 166,311 sessions, far exceeding the median of 19,748 but dwarfed by sephora.com’s 76,114,809 sessions, highlighting its potential for growth within a competitive marketplace.
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kawaiipenshop.com competitors

In November 2025, kawaiipenshop.com generated a revenue of $397,067 from 5,233 transactions and 166,311 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, tokyopenshop.com had a revenue of $316,253 from 3,351 transactions and 163,541 sessions, with a similar AOV and a lower conversion rate. jetpens.com outperformed kawaiipenshop.com with a revenue of $8,274,326 from 108,388 transactions and 3,165,339 sessions, with similar AOV and conversion rate. notebooktherapy.com had a revenue of $459,480 from 6,926 transactions and 311,461 sessions, with a lower AOV and conversion rate. yosekastationery.com and muji.us had revenue figures closer to kawaiipenshop.com, but with varying AOV and conversion rates. Overall, kawaiipenshop.com falls within the mid-range in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the stationary market.

tokyopenshop.com screenshot
#1 tokyopenshop.com
316.3K
Revenue
163.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
jetpens.com screenshot
#2 jetpens.com
8.3M
Revenue
3.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
459.5K
Revenue
311.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yosekastationery.com screenshot
#4 yosekastationery.com
378.2K
Revenue
279.4K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
muji.us screenshot
#5 muji.us
10.8M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
kawaiipenshop.com vs top market performers
kawaiipenshop.com
top retailers
conversion rate vs average order value for kawaiipenshop.com and its competitors
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Revenue share by device at kawaiipenshop.com

In November large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kawaiipenshop.com channels

Identify top traffic channels that drive growth for kawaiipenshop.comand discover how performance of traffic channels has changed over time.

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kawaiipenshop.com Google Ads spend

Evaluate kawaiipenshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kawaiipenshop.com devices

Review kawaiipenshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kawaiipenshop.com top markets

Explore kawaiipenshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kawaiipenshop.com country & global rank

Assess the ranking of kawaiipenshop.com among other retailers within its primary country and worldwide.

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