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Apr 2026
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Home/Insights/Retailers/kawaiipenshop.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for kawaiipenshop.comkawaiipenshop.com

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287.6K
Revenue
Apr 26
179K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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The website kawaiipenshop.com offers a variety of products for purchase. Their inventory includes a range of pens, including gel pens, colorful pens, and cute pens. Additionally, they sell stationery items such as notepads, stickers, washi tape, and other cute office supplies.

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kawaiipenshop.com Annual Revenue and Growth

kawaiipenshop.com's annual sales on its online store amounted to $3.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$3.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kawaiipenshop.com revenue by year

kawaiipenshop.com's monthly revenueOVER TIME
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Over the past three months, kawaiipenshop.com revenue has experienced decline of 19%, compared to the preceding three months.

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kawaiipenshop.com revenue decline for last six months
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OVERVIEW
In April 2026, kawaiipenshop.com generated impressive online sales of $287,565, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, though still far behind the industry's leader, sephora.com. The site maintained a conversion rate of 2.00-2.50%, slightly below the high benchmark of 4.38%. With an average order value (AOV) between $50-75, it sits near the lower end of the category, where AOVs can reach $195. The site attracted 179,008 sessions, markedly higher than the median of 20,819 but dwarfed by sephora.com's staggering 84,653,344 sessions, showcasing a solid presence in its niche.
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kawaiipenshop.com competitors

In April 2026, kawaiipenshop.com reported revenue of $287,565 from 4,254 transactions, with sessions totaling 179,008 and a conversion rate between 2.00-2.50%. In comparison, tokyopenshop.com generated $103,236 with 1,724 transactions and a lower conversion rate of 1.00-1.50%. notebooktherapy.com saw revenue close to kawaiipenshop.com at $271,606 but managed 3,913 transactions with a conversion rate of 1.50-2.00%. Meanwhile, jetpens.com far outperformed with $2,892,214 in revenue and a conversion rate of 1.00-1.50% from 29,560 transactions. muji.us dominated the sector with $5,116,413 in revenue and a high conversion rate of 2.50-3.00%, supported by 47,444 transactions. While kawaiipenshop.com stands strong among its competitors, especially against tokyopenshop.com and notebooktherapy.com, it lags behind larger players like jetpens.com and muji.us in revenue and transaction volume.

tokyopenshop.com screenshot
#1 tokyopenshop.com
103.2K
Revenue
143.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
jetpens.com screenshot
#2 jetpens.com
2.9M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
notebooktherapy.com screenshot
#3 notebooktherapy.com
271.6K
Revenue
246.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
muji.us screenshot
#4 muji.us
5.1M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mlovewell.com screenshot
#5 mlovewell.com
71.7K
Revenue
20.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
kawaiipenshop.com vs top market performers
kawaiipenshop.com
top retailers
conversion rate vs average order value for kawaiipenshop.com and its competitors
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Revenue share by device at kawaiipenshop.com

In April large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on kawaiipenshop.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kawaiipenshop.com channels

Identify top traffic channels that drive growth for kawaiipenshop.comand discover how performance of traffic channels has changed over time.

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kawaiipenshop.com Google Ads spend

Evaluate kawaiipenshop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kawaiipenshop.com devices

Review kawaiipenshop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kawaiipenshop.com top markets

Explore kawaiipenshop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kawaiipenshop.com country & global rank

Assess the ranking of kawaiipenshop.com among other retailers within its primary country and worldwide.

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